
2 Types of Women in My World (And Why One Struggles to Sell from Content)
Struggling to sell from your content even though you’re posting nonstop? In this episode I break down the two types of women I see in my world—why one sells daily and the other stays stuck—and the exact messaging shifts that flip content into cash.
What we covered today:
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Why “post more = sell more” is a myth and what to do instead.
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The 3 messaging mistakes: sounding like everyone else, building connection without demand, and speaking to your whole audience instead of buyers.
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How to position yourself as the obvious choice with sharper, category-of-one language.
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A simple content audit: if your post could be swapped with someone else’s, it won’t sell.
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The 3% rule: talk to the people ready to buy today.
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Proof: one line change → two clients signed the same week.
What’s next:
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Blow Their Mind Minimind starts October 6. Four weeks. Real-time feedback on your content, sales pages, and messaging so your words create demand—not just engagement.
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Join here: gwenferreira.com/btm-minimind
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Want funnels after your messaging is tight? See Funnel Queen: gwenferreira.com/funnel-queen
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