Driving Place Based Innovation podcast

3. Succeeding with Local Collaboration

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This third episode highlights how collaboration is key to successful businesses and flourishing destinations. You’ll learn about how partnerships contribute towards new product development and a continuous process of improving visitor experiences, the local community’s quality of life and the protection of the natural environment. Hear how to build business relationships and create mutual benefits, as well as to overcome any initial scepticism to your initiative though enthusiasm, building empathy and generating rapport.

Collaboration is key to establishing a shared vision for a destination and fostering creative approaches, which are crucial for successful innovation. A clear strategy is required to align stakeholders towards common goals and guide businesses to follow a similar ethos and drive synergies between marketing activities.

In this episode, we’ll be joined by:

  • Amy Whitfield, Owner, Triple A Food Tours
  • Luca D'Angelo - Destination Manager, Dolomiti Paganella

In this episode, we learn about the strategic perspective and strong value organisations place on effective partnerships. Generally, organisations are open to new collaborative opportunities, but the process involves hard work. It's important to remain flexible and be willing to compromise, but also to know where to set your limits when discussing ideas and collaboration proposals.

Collaboration must ensure that stakeholders of all sizes are engaged and included in consultation processes. Collaboration is full of interlinkages between different organisations and networks, providing plenty of opportunities for building new business opportunities.

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The podcast is part of the Hospitality Innovation Tourism Supply (HITS) programme which provides targeted support, learning resources and grant funding to businesses in Northumberland, Newcastle and North Tyneside to help make their ideas a reality. The programme is funded by North of Tyne Combined Authority and delivered by NewcastleGateshead Initiative, Food and Drink North East and NBSL.

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