Driving Place Based Innovation podcast

10. Our Role as Sustainability Leaders

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The final episode of the series emphasises our role as sustainability leaders in the green transformation of tourism. You'll learn how to take a proactive approach to developing sustainability initiatives and how data and technology support the sustainability agenda.

To start the green transition, organisations should conduct research and monitor the composition and sources of their emissions. This will enable benchmarking and also identify the most effective uses of technology for decarbonisation and transitioning towards renewable energy sources.

In this episode, we'll be joined by:

  • Graeme Mason, Chief Sustainability & Communications Officer, Newcastle International Airport
  • Morten Westergaard, Head of Climate & Sustainability, Municipality of Middelfart

In this episode, we learn that enacting change is a difficult process that requires strong governance. Organisations should have a mindset that anything can be accomplished and avoid the fear of failure. Regular investment should complement the sustainability roadmap. However, good ideas always find a way to receive funding.

To enable innovative actions to be taken, it's important to have the political willpower to drive the process and think creatively using co-creation techniques. Experimenting with different sustainability initiatives and prototypes is a good way to validate whether new ideas work in practice, with transparency and accountability being central to the process. 

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The podcast is part of the Hospitality Innovation Tourism Supply (HITS) programme which provides targeted support, learning resources and grant funding to businesses in Northumberland, Newcastle and North Tyneside to help make their ideas a reality. The programme is funded by North of Tyne Combined Authority and delivered by NewcastleGateshead Initiative, Food and Drink North East and NBSL.

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