Driving Place Based Innovation podcast

1. Business Innovation Through Technology

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This first episode will focus on how we can incorporate the latest technologies into our businesses and to what extent this is possible with limited budgets. With an esteemed panel of guests, we will look at answering these and many more questions that businesses often fear when it comes to bringing technology closer to the experiences we're trying to create.

In this episode, we'll be joined by:

  • Ian McAllister - Strategic Head of Marketing & Communications for The Alnwick Garden & Lilidorei
  • Angela Bustillos - CMO & Co-Founder, Explorins
  • Daniel Ferrer - Project Lead & Co-Founder, Explorins

In this episode, we learn that technology has the potential for improving tourist experiences, but purpose is key. Technology shouldn't be viewed as a substitute for real-life experiences, but it can be a vital tool for innovation and augmenting visitor experiences by incorporating elements of playfulness and learning. This can be achieved by using technology for telling stories and to be a medium to interpret things differently. Technology can also help enhance the sense of community and improve inclusivity, but needs to take into account the specific circumstances of individual visitor attractions and destinations.

We also learn how sustainability is an important consideration that shouldn't be sidelined by new tech developments. Purpose-driven business innovation is key and well-known certification bodies can provide a label that signals and accredits strong performance, helping organisations focus on improving their products and experiences and the economic benefits derived from these.
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The podcast is part of the Hospitality Innovation Tourism Supply (HITS) programme which provides targeted support, learning resources and grant funding to businesses in Northumberland, Newcastle and North Tyneside to help make their ideas a reality. The programme is funded by North of Tyne Combined Authority and delivered by NewcastleGateshead Initiative, Food and Drink North East and NBSL.

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