
Behind the Scenes of the National Lottery: Samantha Sheriff On People, Places, and Purpose
3.2.2026
0:00
1:14:37
Jeannette welcomes Samantha Sheriff, the Chief People and Places Officer at Allwyn UK, the operator of the National Lottery, as she shares her inspiring journey from early leadership roles to her current executive position, emphasising the importance of resilience, inclusion, and workplace innovation.
They delves into the significant impact of the National Lottery on society, highlighting how a portion of every ticket sold supports good causes across the UK. Samantha discusses the challenges and triumphs of leading organisational change during a major transition, including the integration of two teams and the modernisation of technology
You’ll Learn Why:
Every time a ticket is purchased, approximately a quarter of the proceeds goes to good causes
How charitable contributions often go underappreciated by the public.
The organisation has undergone significant cultural changes, merging two teams from Camelot and Allwyn.
Focus should be placed on creating an inclusive and supportive environment where employees feel comfortable discussing personal issues
The National Lottery's technology had not been updated for years, necessitating a comprehensive overhaul
Emphasising authenticity in leadership has been a priority, fostering a culture where executives are approachable and relatable
This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant.
Visit https://brave-bold-brilliant.com/ for free tools, guides and resources to help you take action now
📩 Want extra support? Email [email protected] to book your free mentoring session with Jeannette.
Let’s make your next move your bravest yet.
KEY MOMENTS
[00:02:57] National Lottery's societal impact.
[00:08:05] Changing lives through the lottery.
[00:15:32] Technology upgrades for National Lottery.
[00:30:24] Authentic leadership and team culture.
[00:35:53] Influence of grandparents on life.
[00:40:23] HR career development journey.
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VALUABLE RESOURCES
Brave Bold Brilliant - https://brave-bold-brilliant.com/
Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970
ABOUT THE HOST
Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.
Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.
Podcast Description
Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant.
From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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