Brave Bold Brilliant podcast

Unlocking Growth: Lucy Whittington on Simplifying Marketing Strategies for Success

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Jeannette meets Lucy Whittington, founder of Inspired Business Marketing. With over 30 years of experience, Lucy shares her insights on the importance of clarity in marketing and how simplicity can often be the boldest strategy.  Lucy also discusses the M-O-P-S framework, which emphasises the significance of understanding one's offer before crafting a clear message, the evolving landscape of marketing in the age of AI, the necessity of personal branding, and the power of niching down to effectively reach target audiences You’ll learn why: Emphasising clarity over complexity is crucial in marketing.  A clear message and focused offer help businesses communicate effectively with their target audience Businesses should consider niching down to better target their ideal customers Consistent messaging is key to effective marketing.  Repeating core messages helps ensure that potential customers remember and understand the value being offered, as they may not see every communication. Collaborating with other businesses or individuals who serve the same target audience can amplify reach without significant marketing budgets This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit ⁠https://brave-bold-brilliant.com/⁠ for free tools, guides and resources to help you take action now 📩 Want extra support? Email ⁠[email protected]⁠ to book your free mentoring session with Jeannette. Let’s make your next move your bravest yet. CONNECT WITH JEANNETTE: Jeannette’s linktree - ⁠https://linktr.ee/JLinfoot⁠ ⁠https://www.jeannettelinfootassociates.com/⁠ YOUTUBE - ⁠https://www.youtube.com/@braveboldbrilliant⁠ LinkedIn - ⁠https://uk.linkedin.com/in/jeannettelinfoot⁠ Facebook - ⁠https://www.facebook.com/jeannette.linfoot/⁠ Instagram - ⁠https://www.instagram.com/jeannette.linfoot/⁠ Tiktok - ⁠https://www.tiktok.com/@brave.bold.brilliant⁠ VALUABLE RESOURCES Brave Bold Brilliant - ⁠https://brave-bold-brilliant.com/⁠ Brave, Bold, Brilliant podcast series - ⁠https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970⁠ ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development. Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams. Podcast Description Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself. This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/

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