The Knot's Fake Brides and You

2025 has been, for many in weddings, a down year but the question is... WHY? In this episode Jared and Jason break down some reasons why you MAY not be booking in2025 and hopefully how to avoid the same fate in 2026. 

We hear the terms "Editorial" and "Documentary" style thrown around a lot but what the heck does this mean and which style is right for you? I dunno. Here's a podcast about it. 

Jimmy Lick of Second Society come son to discuss what drove him to start his all-in-one booking platform for hiring shooters, Second Society, how to get hired for great gigs as a 2nd shooter, and the interesting economy around hiring shooters at wedding in 2025. 

What does it REALLY mean to provide a good customer experience as a wedding creative and who decides anyway? 

Everybody needs a website, but is your website doing your photo/video biz more harm than good? Jason and Jared breakdown the ways your website could be turning clients away and 4 necessary things each website must do to be effective. 

Tented weddings at a private home just hit different. As an expert in tenting and luxury private estate weddings Keri Ketterer of Always Yours Events and Keri Ketterer Walter & Co. discusses the complexity of tenting and private home events as well as the importance of creating surprise and delight in every event guest... And even a little of how wedding filmmakers can better tell that story in partnerships with a wedding planner. 

Jason and Jared explore the New Yorker article "Does the Knot Have a Fake Bride's Problem?" and discuss the perils of online advertising, their own Knot stats (at the end), and the culture in the wedding industry that makes helping normal vendors understand marketing and sales so hard. 

Jared and Jason break down the keys to selling to anyone: Mirroring, signaling, and authenticity. 

Jason and Jared discuss a hot topic: storytelling... They explore some of the buzzwords and cliches used in the wedding videography community and explore the true HEART of wedding filmmaking: family. 

Jared and Jason dive into the challenges of starting a new wedding filmmaking brand in 2025 and what we would focus on if we were starting or establishing a new brand in 2025. Even you vets may learn something.