#120 Reignite Your Online Presence: Practical Strategies for Website Success

In this milestone 40th episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni explore practical strategies to make your website work harder for you and reignite your pride in your online presence.

From tackling a logo refresh across the entire web, to persuading leadership teams about the true business value of SEO, through to powerful content creation tools and actionable website tweaks — this episode is packed with insights every business owner and marketer will want to hear.

If you are serious about improving your brand visibility, online authority, and customer engagement, this is an unmissable conversation.

❓ You Ask, We Answer: How Difficult Is It to Update My Logo Everywhere?

Rebranding goes far beyond swapping a logo on your homepage. Jonny and Pascal share:

• How to plan and prioritise updating your logo across social media, directories, partner sites, and even back-office tools like invoices and email signatures.
• Why you should use your rebrand as a PR opportunity to make an announcement and create buzz.
• Practical tips for avoiding overwhelm by taking a “little and often” approach to updates.
• The importance of consistency across fonts, imagery, and video assets — not just the logo itself.

📖 Website Stories: Getting C-Level Buy-In for SEO Initiatives

The hosts review Dan Taylor’s Search Engine Journal article on persuading senior executives to support SEO investments. Key takeaways include:

• Stop reporting only rankings and traffic — link SEO activities directly to revenue and customer acquisition.
• Use roadmaps and visual reports to communicate progress instead of overwhelming stakeholders with technical jargon.
• Apply a PESTLE framework (Political, Economic, Social, Technological, Legal, Environmental) to explain how external factors impact SEO performance.
• Always tie SEO goals to top-level business objectives, whether you’re a solopreneur or part of a larger team.

⚙️ The Website Engine Room: Tools to Boost Your Content Game

This week’s recommended apps for busy website managers and content creators:

Jonny’s Pick — Klap (Video Editing)

• AI-powered tool that transforms long-form videos into multiple short, branded clips.
• Ideal for creating engaging content quickly for LinkedIn, Instagram, and TikTok.
• Perfect for repurposing webinars, podcasts, and training sessions.

Pascal’s Pick — Pixlr (Photo Editor)

• AI suite that upscales and sharpens images, rescuing compressed or low-res visuals.
• Helps refresh outdated graphics for websites and social media headers.
• Quick way to modernise your brand assets without expensive reshoots.

🔑 The Website Call To Action: Quick Wins for Your Site

Jonny and Pascal leave you with two powerful website tweaks you can implement immediately:

Jonny Ross — Personalised Content

• Use plugins like If-So Dynamic Content Personalization on WordPress to serve tailored content.
• Base personalisation on visitor behaviour, industry, or past engagement to increase relevance and conversions.

Pascal Fintoni — Refresh Your Company Updates

• Avoid audience fatigue by rethinking the layout and style of your company updates or news section.
• Introduce new structures, visuals, or storytelling formats to surprise and re-engage readers.
• Apply the same principle to newsletters and email campaigns to maintain attention.

🔑 Key Takeaways — What You’ll Learn (with timestamps)

00:00 Introduction to episode 40 and website mastery...