Responsible innovation works best when it creates products people genuinely prefer, not when it asks them to accept a compromise.
Rokas Peciulaitis, Founder and Managing Partner at Contrarian Ventures, argues that better products, longer lifecycles and stronger customer loyalty can make responsibility a competitive advantage.
Using examples from Vinted, Patagonia and Mako, Rokas explores how founders can build companies around durability, reuse and purpose, and why he believes every euro spent is effectively a vote for the kind of future we want to create.
Highlights
- Why “climate change” may be the wrong framing
- Why responsible innovation has to win on product
- What Vinted, Patagonia and Mako get right
- How purpose can become a long-term moat
- Why every euro spent is a vote
Timestamps
- (01:00) The Titanic metaphor and why climate action is too slow
- (03:00) Why “climate change” may be the wrong framing
- (05:00) Why builders matter more than waiting for policy
- (07:00) Mako: giving materials another life
- (08:00) Vinted and making secondhand mainstream
- (09:20) Patagonia and killing a bestselling product
- (11:00) What responsible companies have in common
- (12:00) Why every euro spent is a vote
- (12:40) The climate worsens by default, but gets better by choice
This session was recorded at the Love Tomorrow Summit, where EUVC curated the investor-focused programme.
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