EUVC podcast

Rokas Peciulaitis (Contrarian Ventures): Why responsible innovation wins with better products

8.9.2026
0:00
13:09
15 Sekunden vorwärts
15 Sekunden vorwärts

Responsible innovation works best when it creates products people genuinely prefer, not when it asks them to accept a compromise.

Rokas Peciulaitis, Founder and Managing Partner at Contrarian Ventures, argues that better products, longer lifecycles and stronger customer loyalty can make responsibility a competitive advantage.

Using examples from Vinted, Patagonia and Mako, Rokas explores how founders can build companies around durability, reuse and purpose, and why he believes every euro spent is effectively a vote for the kind of future we want to create.

Highlights

  • Why “climate change” may be the wrong framing
  • Why responsible innovation has to win on product
  • What Vinted, Patagonia and Mako get right
  • How purpose can become a long-term moat
  • Why every euro spent is a vote

Timestamps

  • (01:00) The Titanic metaphor and why climate action is too slow
  • (03:00) Why “climate change” may be the wrong framing
  • (05:00) Why builders matter more than waiting for policy
  • (07:00) Mako: giving materials another life
  • (08:00) Vinted and making secondhand mainstream
  • (09:20) Patagonia and killing a bestselling product
  • (11:00) What responsible companies have in common
  • (12:00) Why every euro spent is a vote
  • (12:40) The climate worsens by default, but gets better by choice

This session was recorded at the Love Tomorrow Summit, where EUVC curated the investor-focused programme.

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