Episode 57, part 2: Coating the Future with Digital Twins

In this episode of Digitalization Tech Talks, hosts Jonas Norinder and Don Mack sit down with Ron Green, Chief AI Officer, to tackle some of the biggest misconceptions about artificial intelligence. From the myth that AI is always objective to the belief that it’s only for Big Tech, Ron helps us break down seven common misunderstandings that are shaping how businesses and society approach AI. As Ron puts it:“AI is powerful—but not all-knowing.” Whether you're an AI skeptic, enthusiast, or somewhere in between, this episode offers a grounded, practical look at what AI really is, what it can do, and why it’s more accessible than you might think.Show Notes:Podcast (Kungfu.AI): KUNGFU.AI | Hidden Layers (https://sie.ag/5tpf8j)Blog (Microsoft): Introducing Phi-4: A small language model specializing in complex reasoning (https://sie.ag/6S4j4L) Video (Siemens): Siemens unveils breakthrough innovations in industrial AI at CES (https://sie.ag/9kxuA)Article (FreeThink): No, AI won’t take all the jobs. Here’s why (https://sie.ag/66KqgA)Website (Siemens): Unlocking the Power of Generative AI: The Industrial Copilot (https://sie.ag/JGERh)Website (Siemens): Industrial AI for manufacturing (https://sie.ag/4q7TkD)  Contact us:Ron Green ([email protected])  Don Mack ([email protected])Jonas Norinder ([email protected])

Episode 57 of the Digitalization Tech Talks podcast dives deep into the transformative power of digital twins in industrial manufacturing. Part 2 of this two part episode, featuring Alex Duchak, COO of PowderCoil Technologies, explores how digital twin technology is revolutionizing powder coating for steel and aluminum. From LiDAR (Light Detection and Ranging) scans and physics-based modeling to real-time event logging and predictive analytics, Alex shares how PowderCoil is turning innovation into scalable, measurable impact. With benefits ranging from process optimization and sustainability to carbon modeling and operational efficiency, this episode offers a compelling look at how digital twins are reshaping the future of manufacturing. Co-hosts Don Mack and Jonas Norinder guide the conversation, highlighting the real-world value of digital transformation. Whether you're just starting your digital transformation journey or looking to scale your existing efforts, Episode 57 delivers practical advice, lessons learned, and a peak into the future. Discover how PowderCoil is orchestrating a smarter, more resilient future, and why digital twins are no longer just a concept—they’re a competitive advantage. Show Notes:Website: Powdercoil Technologies (https://www.powdercoil.com/)Website: Outperform your competition with a comprehensive Digital Twin (https://bit.ly/3IwBk1p)Video: Realize LIVE 2025 (https://bit.ly/3KgE6IB)Video (Siemens): Siemens unveils breakthrough innovations in industrial AI and digital twin technologies at CES 2025 (https://bit.ly/41YttQN)Event link: Your invitation to join us at Semicon West (https://sie.ag/p5GpM) Contact Us:Alex Duchak ([email protected] and linkedin.com/in/aduchak)Don Mack ([email protected] and linkedin.com/in/don-mack)Jonas Norinder ([email protected] and linkedin.com/in/jonasnorinder)

Episode 57 of the Digitalization Tech Talks podcast dives deep into the transformative power of digital twins in industrial manufacturing. This two part episode, featuring Alex Duchak, COO of PowderCoil Technologies, explores how digital twin technology is revolutionizing powder coating for steel and aluminum. From LiDAR (Light Detection and Ranging) scans and physics-based modeling to real-time event logging and predictive analytics, Alex shares how PowderCoil is turning innovation into scalable, measurable impact. With benefits ranging from process optimization and sustainability to carbon modeling and operational efficiency, this episode offers a compelling look at how digital twins are reshaping the future of manufacturing. Co-hosts Don Mack and Jonas Norinder guide the conversation, highlighting the real-world value of digital transformation. Whether you're just starting your digital transformation journey or looking to scale your existing efforts, Episode 57 delivers practical advice, lessons learned, and a peak into the future. Tune in to part 1 to discover how PowderCoil is orchestrating a smarter, more resilient future, and why digital twins are no longer just a concept—they’re a competitive advantage. And be sure to check out part 2! Show Notes:Website: Powdercoil Technologies (https://www.powdercoil.com/)Website: Outperform your competition with a comprehensive Digital Twin (https://bit.ly/3IwBk1p)Video: Realize LIVE 2025 (https://bit.ly/3KgE6IB)Video (Siemens): Siemens unveils breakthrough innovations in industrial AI and digital twin technologies at CES 2025 (https://bit.ly/41YttQN)Event link: Your invitation to join us at Semicon West (https://sie.ag/p5GpM) Contact Us:Alex Duchak ([email protected] and linkedin.com/in/aduchak)Don Mack ([email protected] and linkedin.com/in/don-mack)Jonas Norinder ([email protected] and linkedin.com/in/jonasnorinder)

In part two of our safety series on the Digitalization Tech Talks podcast, Jonas Norinder and Don Mack welcome Chase Davis from EOSYS to explore how digital safety systems are transforming machine operations. Building on last month’s episode with Al Prosowski from Dow on process safety, this conversation dives into implementation strategies, risk assessments, and the role of technologies like fail-safe PLCs and Profisafe.Learn how digital safety reduces downtime, simplifies upgrades, and supports flexible manufacturing while keeping safety at the core. Whether you're modernizing legacy equipment or starting fresh, this episode offers practical insights for safer, smarter operations.🔗 Missed part one? Catch our conversation with Al Prosowski in Episode 55!📩 Connect with Chase via LinkedIn or email – details in the show notes.⭐ Like what you hear? Rate, follow, and share the podcast! Show Notes:Website (EOSYS): EOSYS Automation Solutions (https://sie.ag/3AdTaS)Article (Control Engineering) Machine Safety (https://sie.ag/7BnfmH)  Presentation (Siemens): Machine Safety for Industrial Automation (https://sie.ag/6g9MKS)Website (Siemens): Machine safety that fits! (https://sie.ag/5Q9ciq)  Blog (Siemens): Towards a safer future in the Autonomous Factory (https://sie.ag/67fmFY) Ad Link:Buy now. Pay later! (www.siemens.com/paylater) Contact us:Chase Davis email ([email protected])Chase Davis LinkedIn (https://www.linkedin.com/in/chase-davis-48a1718a/)Don Mack ([email protected])Jonas Norinder ([email protected])

In this special two-part series of Digitalization Tech Talks, we’re diving deep into the critical topic of safety during digital transformation. Episode 55 kicks things off with a focus on process safety, where hosts Jonas Norinder and Don Mack are joined by Al Prosowski, a seasoned Process Automation Safety Engineer from Dow. As organizations modernize their operations, ensuring that safety systems evolve alongside technology is more important than ever. Al shares his insights on how digital tools are reshaping process safety strategies, the challenges of integrating new technologies into legacy systems, and the importance of maintaining a strong safety culture throughout the transformation journey. Whether you're just beginning your digitalization efforts or are well underway, this episode offers valuable perspectives on how to keep safety at the forefront. Tune in to hear real-world examples, expert advice, and practical considerations that can help you navigate the complexities of process safety in a digital world. And don’t miss Part 2, where we’ll shift the focus to machine safety and explore how automation and connectivity are influencing equipment-level risk management. Show Notes:Blog: IEC 61511 Explained – All You Need to Know (https://bit.ly/3H841B4)Website: Our commitment to safety (https://bit.ly/4fhbdHK)Website: Safety integrated for optimum process safety (https://bit.ly/3UyJNn8)Video (Siemens): Safety Instrumented Systems: Simplifying User Interaction with “Cause and Effect” Diagrams (https://bit.ly/40D0yBe)Contact Us:Al Prosowski ([email protected])Don Mack ([email protected] and linkedin.com/in/don-mack)Jonas Norinder ([email protected] and linkedin.com/in/jonasnorinder)

In this episode of Digitalization Tech Talks, Jonas Norinder and Don Mack are joined by special guest Attila Lengyel, Senior Director of Corporate Research at Intel. They will have a fascinating conversation about the future of chip manufacturing and how digitalization is transforming fabs from the inside out.From AI-powered robots roaming factory floors to the power of digital twins and modular system design, Attila shares how Intel is tackling the rising cost and complexity of semiconductor production. You’ll hear insights on future-proofing fabs, setting bold digitalization goals, and building a blueprint for smarter, faster, and more efficient manufacturing.Whether you're deep in the world of semiconductors or just curious about how digital transformation is reshaping high-tech industries, this episode is packed with forward-thinking ideas and practical takeaways.Show Notes:LinkedIn (Million Podcasts): The Top 10 Industry 4.0 Podcasts of 2025 (https://sie.ag/4zaCid)Press release (Intel): Chip roams intel factories (https://sie.ag/2mo18d)Press release (Intel): Siemens and Intel to Collaborate on Advanced Semiconductor Manufacturing (https://sie.ag/4wGmpc)Video (Siemens): Siemens x Intel: Driving the 10x Moonshot Mission for Autonomous Factories by 2030 (https://sie.ag/34Wmrq) [DM2] Article (Siemens): Driving value with the digital twin (https://sie.ag/4fe8Ep)Video (Siemens): Accelerate smart semiconductor manufacturing (https://sie.ag/9e85f) Ad Link:Smart, secure and sustainable semiconductor manufacturing operations (www.usa.siemens.com/semi) Contact us:Attila Lengyel LinkedIn (https://www.linkedin.com/in/lengyelattila/)  Don Mack ([email protected])Jonas Norinder ([email protected])

In this episode of Digitalization Tech Talks, Jonas Norinder and Don Mack are joined by special guest Attila Lengyel, Senior Director of Corporate Research at Intel. They will have a fascinating conversation about the future of chip manufacturing and how digitalization is transforming fabs from the inside out.From AI-powered robots roaming factory floors to the power of digital twins and modular system design, Attila shares how Intel is tackling the rising cost and complexity of semiconductor production. You’ll hear insights on future-proofing fabs, setting bold digitalization goals, and building a blueprint for smarter, faster, and more efficient manufacturing.Whether you're deep in the world of semiconductors or just curious about how digital transformation is reshaping high-tech industries, this episode is packed with forward-thinking ideas and practical takeaways.Show Notes:LinkedIn (Million Podcasts): The Top 10 Industry 4.0 Podcasts of 2025 (https://sie.ag/4zaCid)Press release (Intel): Chip roams intel factories (https://sie.ag/2mo18d)Press release (Intel): Siemens and Intel to Collaborate on Advanced Semiconductor Manufacturing (https://sie.ag/4wGmpc)Video (Siemens): Siemens x Intel: Driving the 10x Moonshot Mission for Autonomous Factories by 2030 (https://sie.ag/34Wmrq) [DM2] Article (Siemens): Driving value with the digital twin (https://sie.ag/4fe8Ep)Video (Siemens): Accelerate smart semiconductor manufacturing (https://sie.ag/9e85f) Ad Link:Smart, secure and sustainable semiconductor manufacturing operations (www.usa.siemens.com/semi) Contact us:Attila Lengyel LinkedIn (https://www.linkedin.com/in/lengyelattila/)  Don Mack ([email protected])Jonas Norinder ([email protected])

There are many facets to consider when it comes to digital transformation to best ensure a successful outcome.  In this episode we look at some of the considerations from an overall strategy and execution perspective.Our guest is Anuradha Raman, a Digital Strategist in Bayer’s Product Supply organization.  In this role, Anu is responsible for measuring the progress of digital transformation at Bayer Crop Science’s 100+ manufacturing sites that focus on advancing regenerative agriculture.  Anu weighs many factors when it comes to deciding which are the best opportunities to pursue and how to proceed.During our conversation we discuss “Enterprise Business Capability Models” and “maturity scales” involving people, process, and technology.  Don't miss this opportunity to learn about those terms and hear many excellent insights into the way that Bayer Crop Science is conducting their digital transformation.  Also, earn some great tips that may assist you in your journey! Show Notes:Website: Business Architecture Guild (https://www.businessarchitectureguild.org/)Website: Collaborative Work Management Reviews and Ratings (bit.ly/44ZEP9E)Website: Farms of the Future (https://bit.ly/43Z1hh1)Website: Siemens – Digital Transformation (https://bit.ly/4dH4ohS)Google search prompt: “digital transformation maturity models based on enterprise business capability model”Contact Us:Anuradha Raman - Email ([email protected])Anuradha Raman – LinkedIn (linkedin.com/in/anuradha-raman-47215829)Don Mack ([email protected] and linkedin.com/in/don-mack)Jonas Norinder ([email protected] and linkedin.com/in/jonasnorinder) Event Link:Reimagining Semiconductor Fab Operations with the Digital Twin – Wednesday, June 18, 12:00pmEDT (https://bit.ly/3ZzqMUn)

Welcome to another exciting episode of Digitalization Tech Talks! Join your hosts, Jonas Norinder and Don Mack, as they dive into the latest trends and innovations in digital technology within the process industries. In our 52nd episode, we're thrilled to welcome Robbie Peoples, the Director of Engineering at Cross Company, to discuss a topic we've yet to explore: mitigating risks in large integration projects.As the process industries strive to stay competitive, integrating cutting-edge technologies into existing systems is more crucial than ever. But with innovation comes challenges and risks. This episode will uncover strategies for implementing new technologies and navigating the complexities involved. Robbie will share insights on developing robust quality assurance plans tailored to various industries and highlight the importance of testing and simulation for seamless integration.Don't miss out – hit play and join us for an enlightening conversation on Digitalization Tech Talks!Show Notes:Website (Cross): Legacy process control system migration (https://bit.ly/3XNmNCW)Podcast: Process control system migration with Cross (https://bit.ly/4i6Bg4m)Website (Cross): Design specification details (https://bit.ly/3G1eZaH)Case study (Cross): Kemira converts reactors to new product line (https://bit.ly/4jrIhxC)Website (Siemens): Accelerate Digital Transformation (https://bit.ly/4cmvYQV) Event Link:Shaping Tomorrow’s Semiconductor Plant – a Visionary Leadership Event (bit.ly/424kEnx) Contact us:Robbie Peoples ([email protected])  Don Mack ([email protected])Jonas Norinder ([email protected])

Open process automation is transforming the industrial landscape by moving towards open, standards-based, secure and interoperable automation.  In episode 51, we sit down with Kelly Li, the Commercial Lead for Open Process Automation (OPA) at ExxonMobil and an active contributor and recently elected forum co-chair in the Open Process Automation Forum (OPAF).  Kelly provides unique insights into this cutting-edge open architecture concept and its potential to revolutionize industrial operations.In this episode, Kelly delves into the core principles of open process automation, explaining how it enables greater interoperability, flexibility, acceleration of innovation and value creation, and cost-efficiency for industrial facilities. She shares ExxonMobil's journey in embracing OPA and the tangible benefits companies can expect to receive. Listeners will gain a comprehensive understanding of the OPAF's role in driving the adoption of open process automation and Kelly's pivotal contributions to this industry-wide initiative as well as some of the challenges that can be expected and what might be coming next.Don't miss this opportunity to hear from a true expert in the field. Tune in to episode 51 to learn how open process automation is shaping the future of industrial operations, straight from the perspective of ExxonMobil's Kelly Li. Show Notes:News Story: A quantum leap forward (bit.ly/4j5ncJ8)Website: The Open Process Automation Forum (bit.ly/4j3LvXP)Website: O-PAS Certification (https://certification.opengroup.org/opas)Website: Integrated Open Process Automation (OPA) Testbed (bit.ly/3XxNDiu)Contact Us:Kelly Li ([email protected])OPAF ([email protected])Don Mack ([email protected])Jonas Norinder ([email protected])Event Link: Shaping Tomorrow’s Semiconductor Plant – a Visionary Leadership Event (bit.ly/424kEnx)