635: The One Page Marketing Plan Every Small Business Needs with Allan Dib

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scaleLee built a Shopify and email marketing business doing solid 20K months, but she was doing it all herself and ready to torch the whole thing. Then her husband lost his job the same day they moved into a new house. This episode is what she did in that season, and the new offer we built together live on the mic.The two-week paid trial that told Lee exactly who to hire, and why skipping this step is how most first hires go wrongWhy she made her hourly rate MORE expensive than her retainer, and what that did to her sales callsThe pricing guide she put straight on her website, and why it kills the ghosting problem after a sales callHer 42k record month with just her and one assistant, and why revenue was never actually the goalThe new digital product she's building next, coached live on this episode: naming, pricing, and how she's going to sell it

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scaleI've spent the last year becoming a proud quitter, and it might be the best thing I've ever done for my business. In this episode I walk through everything I cut, why everyone told me I was crazy, and what it did to our revenue. The channel that was costing me six figures a year - and the call I finally made about itThe one funnel we decided to keep - and the four we decided to quitThe profitable, waitlisted offer I shut down anyway, and what happened to our numbers the very next monthThe kind of "dumb admin" we're cutting with AI right now, live as it happensThe 3-question audit that tells you exactly what's ready for the scissors

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scaleAllan Dib spent 10 years broke before he built the One Page Marketing Plan - now he's a bestselling author who's exited multiple businesses. In this episode we break down his simplest, most repeatable framework for getting clients. And every small business needs it. The "dumb ad" test that tells you if your marketing message actually worksThe only two numbers in your entire business that actually matterWhy charging more can make people trust you more, not lessThe real reason most of your leads never buy - and it has nothing to do with priceThe uncomfortable truth about why people actually refer youThe one thing you should never offer someone for making a referral

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scaleThis week's a little different - a conversation I had with Chris Cruz about the year my business tripled, then I hit a wall. We get into burnout, energy, and the mindset shift that changed how I generate leads.The moment my doctor said a word I really didn't want to hearThe energy mistake I didn't even realise I was making until it nearly broke meWhy I closed a profitable offer everyone told me was a terrible idea - and what happened right afterThe channel I quietly walked away from once I got honest about the numbersThe mindset shift between "chooser" and "beggar" energy that changes how leads show upThe question I ask myself every time I feel overwhelmed in the business

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scaleJess went from $7K to her first $30K month in 18 months - with no website, no funnel, and one boosted ad she's barely touched since day one. In this episode she breaks down exactly how, then we map out her boldest move yet, live on camera.The $16K week that changed everything for Jess in her very first 7 days in The Next Level Club - and why she's run the same ad ever sinceThe DM sales method that replaced 15 hours a week of typing with something she can do from her phone in minutesWhy she finally handed over 25 years of her own editing to someone else - and the one question that made it possibleThe hard ceiling she hit at $20K a month, and what it actually took to break through itLive on camera: the dream project she's been too scared to build - and the exact date we just put on itThe fear that still shows up every time she thinks about being "seen big" - and what she does with it

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scaleA hater joined my free workshop and stuck around just to trash me in front of 280 people - and I had a choice to make in real time. In this episode I'm walking you through exactly what happened, what I said, and the three insights that changed how I think about criticism forever. If you've ever felt scared to be visible online because of what people might say, this one's for you.The moment a "menace" derailed my free workshop - and why I stopped everything to address it liveWhy I have a strict no dickheads policy (and how enforcing it sets the tone)The uncomfortable truth about why one nasty comment feels louder than 100 kind onesWhat happened the second I set a boundary - the chat blew up and here's whyWhy repelling the wrong people is actually your best marketing move

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scaleEver feel like the second you start "selling," your voice changes and you turn into someone else? Colin Boyd - the guy behind One Presentation Away and mentor to thousands of coaches, creatives and course creators - breaks down why that happens and exactly how to fix it. This episode flips the whole idea of selling on its head - you're not the one begging for the sale, you're the buyer, and that one mindset shift changes everything.Why "the pitch is only 10% of the sale" and what you actually need to nail before you ever make an offerThe "always be the buyer" mindset that instantly kills desperate energy on sales callsWhy leaning into the pain (not the excitement) is the most uncomfortable but highest-converting move you can makeThe scarcity vs urgency debate - and why limiting who you let in beats a countdown timer every timeWhat happens when you say no to $70k because the client isn't the right fitWhy "choosing your clients" instead of chasing them is the fastest way to build trust and confidence

Want to get coached by Laura? Book a Scale Session here:https://tools.laurahiggins.com/scaleLeads are taking longer to say yes...this one asset is the fix. In this episode, I break down the exact six-part video structure I use to build trust fast so people show up to a call already sold.Check out my VSL here for reference:⁠https://tools.laurahiggins.com/7The real reason warm leads stall before they buy right now, and it's not a leads problemWhy being compared to two or three other people is costing you the saleThe six-rung ladder I use to build a video that pre-sells for me while I sleepWhat changes the moment someone stops asking "what do you do" and starts asking "when can we start"

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scaleNatalie Townsend inherited a 9-year-old business she'd never actually run when her business partner of six years resigned — taking every system, every client relationship, and every process with her. What followed was a year of building from scratch: booking system, voice, numbers, confidence, and a business that now looks unrecognisable. Plus a live funnel fix for a speaking gig she had the very next day.What it actually feels like to not know what revenue means — and how to go from there to Money Mondays every weekThe Booking Blueprint: the single system that unlocked everything else in Nat's businessWhy posting your face is better content strategy than any planned campaign (and why Nat's most liked posts are always face-to-camera)Finding your voice after years of sitting in the back seat of your own businessLive funnel fix: why moving the book-a-call to the thank you page before the quiz changes the whole conversion path

Want to get coached by Laura? Book a Scale Session here: https://tools.laurahiggins.com/scaleDownload my Hot Take Generator here: https://ig.me/m/laurahiggins?ref=w57346594 (Send "HOT TAKE" for the Generator)You're posting. The reels are going out. The carousels are done. And the leads still aren't coming in. I break down the five real reasons your content isn't converting right now, plus the exact four-part formula behind every post I've ever made that actually turned into clients.What You'll Learn: The habit almost every creative has that kills their best ideas before they ever get a fair shotWhy "safe and polished" content is now the fastest way to get ignoredThe $9 ad that made over $50k, and the one thing about it that had nothing to do with luckThe DM mistake that means your content is doing all the work for nothingMy exact four-part formula for a post that converts, and the part almost everyone skipsThe three content pillars I build everything around now, and why "how to" doesn't work like it used to