525: The Untold Story Behind Boob to Food with Luka McCabe

Most creators are ghosting their email list without even realizing it. You do all this work to get someone to opt in and then? Crickets. In this episode, I walk you through the exact 6-email welcome sequence I teach my clients to turn new subscribers into paying clients (without sounding like a robot or a salesy creep). Plus, I’ll even give you my swipe file so you can steal the emails!   What You'll Learn:The #1 mistake creatives make after someone opts inWhy your freebie isn’t enough (and what to do right after)The 6-email sequence that builds connection and convertsHow to avoid the dreaded spam folder (hint: it’s not about design)Exactly what to send once the welcome sequence endsThe simple rhythm to follow so you never ghost your list againReady to scale your creative business? Book a FREE Scale Session with my team: ⁠https://tools.laurahiggins.com/scale⁠ IG: ⁠https://instagram.com/laurahiggins⁠ Youtube: ⁠https://youtube.com/@laurahigginsofficialSteal this swipe file!

If Instagram disappeared tomorrow, would your business survive?  In this episode, I'm breaking down the real reason your email list is stuck at zero and the 3-phase strategy to build a list that actually makes you money. I’ll show you exactly how to craft a lead magnet that stops the scroll, gets the opt-in, and turns subscribers into clients.  What You'll Learn:Why your list isn’t growing (and the overlooked fix)The “painkiller vs vitamin” mistake killing your conversionsThe 3 lead magnet formats that work like magicHow to use the FATE method to make your opt-in irresistibleThe zero-cost step that instantly books more sales callsThe fastest way to build trust, momentum, and confidence with your dream clientsReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠https://tools.laurahiggins.com/scale⁠⁠ IG: ⁠⁠https://instagram.com/laurahiggins⁠⁠ Youtube: ⁠⁠https://youtube.com/@laurahigginsofficial⁠

From maternity leave hobby to full-blown online movement - Luka McCabe shares the real behind-the-scenes of growing Boob to Food, building a team, and navigating life, motherhood, and business all at once. What's Inside:The moment she knew Boob to Food was more than “just an Instagram account”The marriage dynamics behind running a fast-growing businessWhat she won’t do for social media success - even if it costs her growthHow she’s building a brand that works for her life, not the other way aroundWriting TWO best-selling books while navigating mum lifeReal talk on money, holidays, and “how can you afford that?”Ready to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠https://tools.laurahiggins.com/scale⁠⁠ IG: ⁠⁠https://instagram.com/laurahiggins⁠⁠ Youtube: ⁠⁠https://youtube.com/@laurahigginsofficial⁠

Hitting seven figures wasn’t the finish line... it was the beginning of a whole new game.  In this episode, I’m pulling back the curtain on the 5 shifts I had to make to actually sustain and scale past $1M. What You'll Learn:Why becoming a real leader (not just a doer) was a game changerThe sneaky way duct-taped systems stall your growthThe metrics that actually matter once you're past $1MHow I stopped being the glue and empowered my teamThe big shifts needed to build a lean, powerful teamReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠https://tools.laurahiggins.com/scale⁠⁠ IG: ⁠⁠https://instagram.com/laurahiggins⁠⁠ Youtube: ⁠⁠https://youtube.com/@laurahigginsofficial⁠

You don’t scale by adding more. You scale by letting go. In this episode, I’m pulling back the curtain on five specific things I had to stop doing to break past the 7-figure ceiling. These are the real mindset shifts, team decisions, and strategic pivots that helped me finally get out of my own way and grow - fast.  What You'll Learn:The sneaky habit that was capping my monthly revenueThe one hire I made that you wouldn't expectThe mindset shift that made people take my business seriouslyHow I simplified my systems and unlocked major profitWhy content alone won’t cut it if you want to scaleThe exact question I asked to find the real constraint in my bizReady to scale your creative business? Book a FREE Scale Session with my team: ⁠⁠https://tools.laurahiggins.com/scale⁠⁠ IG: ⁠⁠https://instagram.com/laurahiggins⁠⁠ Youtube: ⁠⁠https://youtube.com/@laurahigginsofficial⁠

Feeling like AI is moving faster than you can keep up? You’re not alone - but burying your head in the sand isn’t the move. In this no-fluff conversation with AI expert Adrian Smith, we unpack the anxiety, the opportunity, and how creative business owners can actually win with AI - without losing their magic.  What You'll Learn:Why “AI anxiety” is real and what to do with itThe brutal truth about creatives who refuse to adaptA simple mindset shift that will change how you see AI foreverThe exact AI tools and prompts that will save you hoursWhat “agentic AI” is and why it matters for your business right nowThe key difference between automation and connection (and how to have both) Ready to scale your creative business? Book a FREE Scale Session with my team: https://tools.laurahiggins.com/scaleIG: https://instagram.com/laurahigginsYoutube: https://youtube.com/@laurahigginsofficial

This episode is my story, from scared-of-selling creative to running a million dollar business, and the mindset shifts that made it happen. Interviewed by Ben Handler on his show “Tomorrow’s Minds”  What You'll Learn:Why creatives fear selling and how to finally get over itWhat I had to unlearn to move from $10K to 6 figure monthsThe exact shifts I made at each level in my businessThe hiring belief that held me back (and probably has you stuck too) Ready to scale your creative business? Book a FREE Scale Session with my team: https://tools.laurahiggins.com/scale IG: https://instagram.com/laurahiggins Youtube: https://youtube.com/@laurahigginsofficialTomorrow's Minds by Ben Handler: Spotify

If your content isn’t landing, your sales feel hard, or your offers are falling flat-this is why. Most creatives think they know their audience… until it’s time to write or sell. In this episode, you’ll learn how to use ChatGPT to define your dream client clearly-so your content connects, converts, and actually makes you money.  What You'll Learn:The biggest reason your content sounds generic (and how to fix it fast)The exact ChatGPT prompts to define your dream clientHow to stop writing like a robot and start sounding like youWhat to say if you have no clue who you're actually talking toA smarter way to build your client profile-without a dusty Google Doc

Ever opened your laptop and thought, “I’ve got nothing”? That was me this week. If you’ve been feeling creatively drained, uninspired, or like the internet’s noise is too loud - this episode is the permission slip you didn’t know you needed. I’m sharing 4 raw reminders every creative needs to hear, especially now.Why “having nothing to say” is a red flag for creativesThe truth about AI, noise, and feeling like your work doesn’t matterHow to refill your creative well when it’s bone dryThe real reason your content (and energy) feels offBalancing your artist and entrepreneur selves without burning outProof from history that art always rises in chaosWant to scale your creative business? Book a scale session with me and the team here: https://tools.laurahiggins.com/scale

Ever had a dream client say “I just need to think about it”... and then disappear into thin air? You’re not alone and you’re definitely not powerless. In this episode, I’m showing you exactly how to handle objections like a pro so you can stop getting ghosted and start closing sales with confidence (and zero awkward vibes).What You'll learn:The 3 objection buckets that are blocking your salesWhat “I need to think about it” really means and how to respondMy go-to reframe questions that flip "maybe" into "yes"How to handle objections without feeling pushy, weird, or salesyWhat to say when they say “it’s not the right time” or “I can’t afford it”The one simple automation that pre-sells your offer BEFORE the call