#152: Margaret Heffernan — The Secret Weapon of Great Artists: Harnessing Uncertainty, Wandering & Creative Instincts That Machines Can't Create

What if uncertainty wasn’t something to fear, but your greatest creative ally?Dr. Margaret Heffernan—author, entrepreneur, and TED speaker—on how artists and writers thrive in chaotic times. We also talk about embracing the unknown, navigating AI-driven anxiety, and staying creatively resilient in a world that rewards certainty.We discuss:Margaret’s early creative life and career across TV, tech & writingWhat artists can teach us about navigating uncertaintyWhy AI can’t replicate the human imaginationHow writers manage doubt, income & purposeThe danger of over-planning and the value of wanderingLessons from writing Embracing Uncertainty under deadlineMaking peace with the chapter that always fights backThe creative power of soft focus & soaking up the world About Margaret HeffernanMargaret Heffernan is an award-winning author, entrepreneur, and former BBC producer. She has written seven books, including Willful Blindness—named one of the most important business books of the decade by the Financial Times—and her latest, Embracing Uncertainty. Her TED Talks have over 15 million views, and she writes regularly for the Financial Times and BBC Radio 4. She is Professor of Practice at the University of Bath and mentors leaders around the world.Resources and Links:📑Interview TranscriptThe Human Skills We Need in an Unpredictable World - TED TalkEmbracing Uncertainty Unchartred Margaret’s Substack For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

Celebrated writer and memoirist Melissa Febos on the art of the memoir,  the alchemy of personal experience and literary craft, and how to turn the raw material of life into art. We also her latest book, The Dry Season,  where she examines the solitude, freedoms, and feminist heroes Febos found during a year of celibacy.We also talk about:- Writing the unspeakable and undoing shame.- The role of research and personal obsession in memoir.- Finding structure through inventory, list-making & reflection.- Balancing vulnerability with privacy on the page.- How Melissa decides what’s hers to tell—and when.- Her advice on discouragement, creative play & sustaining the practice. ABOUT MELISSA FEBOSMelissa Febos is the nationally bestselling author of four books, including Girlhood, which won the National Book Critics Circle Award in Criticism, and Body Work: The Radical Power of Personal Narrative. She has received fellowships and awards from the Guggenheim Foundation, NEA, LAMBDA Literary, the British Library, and more. Her essays appear in The Paris Review, The New York Times Magazine, The New Yorker, and Best American Essays. She is a full professor at the University of Iowa and lives in Iowa City with her wife, poet Donika Kelly. RESOURCES & LINKS:📑 Interview Transcript (forthcoming)Order a Signed Copy of The Dry SeasonPre Order The Dry SeasonThe Dry SeasonMelisa’s WebsiteWhip SmartAbandon MeBody Work“Living Like Weasels” by Annie DillardBelgian Beguines For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

Legendary Seth Godin, bestselling author of Linchpin, Purple Cow, The Dip, Tribes, and The Practice on wrestling with creative resistance, getting past self-doubt, and how to build a resilient creative practice that thrives—even in an age of AIWe talk about:Why writing isn’t about talent—but about creating the conditions for skillWhy “Do you like it?” is the wrong question to askAnd how to build a resilient creative practice that thrives—even in an age of AIHow to keep going when there’s no map and no promise of success*About Seth GodinSeth Godin is the author of 21 bestselling books that have reshaped the way people think about marketing, leadership, and creative work. His books have been translated into 39 languages and include Linchpin, Purple Cow, The Dip, Tribes, and The Practice. He’s also the founder of altMBA, the Carbon Almanac, and multiple pioneering ventures in the online business world. Seth writes one of the most popular blogs in the world and continues to inspire millions of creators to make and ship work that matters.*Resources and Links:📄 Interview Transcript (unedited)The Song of Significance by Seth Godin The Practice by Seth Godin altMBAHow to Decide by Annie Duke The War of Art by Steven PressfieldThe Carbon AlmanacElizabeth Gilbert on Hobby, Job, Career & VocationA History of Rock Music in 500 Songspurple.space  For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

How can you make your life and work more meaningful? Bestselling author Tim Duggan on ideating and writing bestselling non fiction books, creating killer opening lines and plotting. We also talk about how to unclog our creativity, find meaning in our work and life through a simple hack. We discuss:Tim’s outlining and editing process for non-fictionFinding the “anchor points” that define your personal valuesHow to identify and shape a powerful book questionThe case for working less, but more meaningfullyBuilding your Substack and ecosystem of trust with readersLessons from the happiest country on Earth*About Tim DugganTim Duggan is a bestselling author, entrepreneur, and former media executive with a passion for meaningful work and big ideas. He co-founded Junkee Media, one of Australia’s leading independent publishers, and served as Chair of the Digital Publishers Alliance. His books Cult Status and Killer Thinking became celebrated guides for purpose-driven businesses and creatives, and his latest, Work Backwards, explores how we can redesign work and life around what truly matters. Tim also writes on his Substack OUTLET, lives in Mallorca with his husband, and speaks globally about creativity, optimism, and the future of work.Resources and Links:📑Interview TranscriptCult Status by Tim DugganDoppleganger by Naomi KleinScrivenerThe Work Backwards SoundtrackOUTLET - Tim’s SubstackAtomic Habits by James ClearThe Book Publicist Perplexity AIGetting Things Done by David Allen For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

Mark Haddon, bestselling author of The Curious Incident of the Dog in the Night-Time, A Spot of Bother, and The Red House on his process writing 18 books, including his latest book Dogs & Monsters, plus how he approaches success and failure.We discuss:Why writing begins before you start writingCreating strong beginningsHow poetry can expand your creative rangeWriting without a mapOn self-doubt, impostor syndrome & trusting your instinctsThe value of conflict, myth, and compression in storytellingPublishing realities, artistic risk, and protecting your creative sparkAbout Mark HaddonMark Haddon is the author of the internationally bestselling novels The Curious Incident of the Dog in the Night-Time, A Spot of Bother, and The Red House. His debut novel won the Whitbread Book of the Year Award and inspired a Tony Award–winning play. A multidisciplinary artist, Mark has also written award-winning poetry, radio dramas, children’s books, and TV screenplays. He teaches creative writing for the Arvon Foundation and lives in Oxford, England.*Resources and Links:📑Interview TranscriptMark’s InstagramMark’s booksDogs and Monsters by Mark HaddonOrigins of the Universe by Albert HinkelbeinThe Evolution of Man - Pictorial Encyclopedia of the Evolution of Man by J. JelinekConflict and Compassion Poems About WarThe Horses by Edwin Muir Poems by RS ThomasJackanoryHelm by Sarah HallTithonus| Greek MythologySappho FragmentsPaul Farley PoetEverything Ravaged, Everything Burned by Wells TowerGarnons-Williams & James SpackmanArvon’s courses*About Arvon:Arvon is the UK’s leading creative writing charity. For over 55 years, Arvon’s creative writing courses have been linking aspiring writers with successful authors, and they are a significant and celebrated part of the British literary landscape. Arvon passionately believes that everyone can benefit from the transformative power of creative writing. It hosts residential, online and community-based writing courses and events, embracing over 6,000 people each year, tutored by some of the most respected writers in the UK today. * For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

What does it take to craft a pitch that truly grabs attention in today’s publishing world? In this conversation, Jane Friedman—publishing industry expert and author of The Business of Being a Writer shares her journey into the publishing world and she shares her advice for writers looking to perfect their submission materials and navigate the ever-changing publishing landscape.We discuss:How to craft a compelling pitch that stands outThe balance between art and business for writersCommon myths about pitching and the publishing industrySelf-publishing vs. traditional publishing: What to knowProtecting your writing in the age of AIHow to adapt to the evolving publishing landscape and stay realistic about successUnderstanding the real costs and considerations of hybrid publishing*Resources and Links:📑Interview TranscriptRoxane Gay - World of WakandaMonica ByrneKate McKean SubstackJane’s WebsiteSubmissions materialsJane’s Website - publishing paths -  traditional vs alt publishingCreated By HumansJane’s books*JANE FRIEDMANJane Friedman has over 25 years of experience in publishing and is a trusted voice in the industry. She is the author of The Business of Being a Writer and publishes The Hot Sheet and The Bottom Line newsletters, which are read by over 40,000 writers and publishing professionals. Jane’s expertise has been featured in major outlets like The New York Times, NPR, and BBC. She’s an educator, speaker, and a leading authority on the business of writing. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

Alda Sigmundsdóttir is a journalist, author, and independent publisher who has built a thriving literary life outside the traditional system. From blogging about Iceland to launching her own press, Alda has published over 11 books and grown a loyal global readership—while staying in full control of her creative work.We discuss: Alda’s early writing career and transition to self-publishingWhat she learned from being traditionally publishedThe freedom and responsibility of going indieHow she built and nurtured a global readershipHer approach to writing about people, culture, and the pastLessons from promoting across genres and writing memoirMindset shifts and skills that supported her success *ABOUT ALDA SIGMUNDSDÓTTIRAlda Sigmundsdóttir is a writer, speaker, and independent publisher based in Reykjavík, Iceland. She’s the author of over 10 books exploring Icelandic culture and society, and the memoir Daughter. She writes two popular Substack newsletters (Letter from Iceland and The Recovery Salon), runs her own publishing house (Little Books Publishing), and teaches a course on going indie.*RESOURCES & LINKS:📑Interview TranscriptAlda's 'Going Indie' course  - LWSAUTHOR for $100 off (Valid until the end of June)Free webinar - Building an Audience for your BooksAlda’s Substack Post - Women on TopLiving Inside the MeltdownThe Little Book of the Icelanders in the Old Days Daughter - Alda’s Memoir The Recovery Salon - Alda’s Second Substack Alda’s Website For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

Award-winning and bestselling author Maggie O’Farrell Hamnet and The Marriage Portrait author takes us behind the scenes of her creative process—from the early struggles of starting out to the discipline and instinct that shape her acclaimed novels.We explore the irresistible drive to write, the role of characters in steering a story, and how she blends history with imagination. Maggie also shares her thoughts on revision, redrafting without ego, and what it really takes to endure in the writing life.We discuss:The insatiable urge to write and the challenges of beginning a novelLetting characters lead and reshaping a story mid-draftWeaving fact and fiction in historical narrativesWhy revision is where the real writing happensHonest feedback, creative resilience, and writing for the long haulABOUT MAGGIE O'FARRELLMaggie O’Farrell is the author of Hamnet (winner of the National Book Critics Circle Award) and I Am, I Am, I Am: Seventeen Brushes with Death, both Sunday Times number 1 bestsellers. Her other works include The Marriage Portrait, The Vanishing Act of Esme Lennox, After You’d Gone, The Hand That First Held Mine (winner of the Costa Novel Award), and Instructions for a Heatwave. Maggie’s work is praised for its lyrical prose, emotional depth, and its ability to bring overlooked historical figures to life.*RESOURCES & LINKS📄 Transcript (unedited)ArvonUpcoming Arvon CoursesThe Marriage Portrait by Maggie O'FarrellHamnet by Maggie O'FarrellI Am, I Am, I Am by Maggie O'Farrell“My Last Duchess” by Robert BrowningAlessandro Allori's portrait of Lucrezia D’ MediciRead Zoe's notes from the interview*This podcast was done in collaboration with Arvon, the UK’s leading creative writing charity. Arvon passionately believes that everyone can benefit from the transformative power of creative writing. It hosts residential, online and community-based writing courses and events, embracing over 6,000 people each year, tutored by some of the most respected writers in the UK today.  Find out more at arvon.org.*This episode is brought to you by our friends at Lulu. If you're interested in self-publishing, Lulu has free resources such as helpful tutorials, templates to help you layout a book, design for print, and they have a very watchable YouTube University channel. Our community anthology is in fact published using Lulu. Check them out at lulu.com. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

What if the traditional publishing world says “no”? Eleanor Anstruther—acclaimed novelist and creator of The Literary Obsessive—shares her bold leap into indie publishing, serialising fiction and memoir on Substack, and why you need an Artist DNA to draw an audience.We discuss: Her aristocratic background and experience living in a communeNavigating rejection and the pivot to serialising work onlineThe realities (and surprises) of building a paid readership on SubstackAdvice for writers considering serialisation and indie publishingHow to build a creative communityPractical tips: drafting, book sales, pricing subscriptions, and more*ABOUT ELEANOR ANSTRUTHEREleanor Anstruther grew up in London, studied History of Art at Manchester, and spent twelve years travelling the world and starting a commune before turning to writing. Her debut novel, A Perfect Explanation, was longlisted for major prizes. Today, she serialises her fiction and memoir on Substack, where she’s built a passionate readership and runs the celebrated interview series 8 Questions. Connect with her via The Literary Obsessive on Substack.*RESOURCES & LINKS📑Interview TranscriptThe Literary Obsessive on SubstackA Perfect Explanation by Eleanor AnstrutherIn Judgement of Others by Eleanor AnstrutherContact form Glitter Balls by Michelle HowarthA Memoir in 65 Postcards & The Recovery Diaries by Eleanor AnstrutherSarah Fay SubstackBen Wakeman's SubstackSimon K JonesTroubador Publishing *This episode is brought to you by our friends at Lulu. If you're interested in self-publishing, Lulu has free resources such as helpful tutorials, templates to help you layout a book, design for print, and they have a very watchable YouTube University channel. Our community anthology is in fact published using Lulu. Check them out at lulu.com. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

Julia Cameron, author of The Artist’s Way and one of the most influential voices on creativity of the last three decades, shares timeless wisdom on nurturing the artist within.We discuss: Morning Pages and Artist Dates as tools for creative recovery.Why being of service is at the heart of writing.Writing in dialogue with intuition (and the divine).How to handle criticism, praise, and creative resistance.Stories from a life in service of art, including poetry, musicals, and spiritual practice. *ABOUT JULIA CAMERONJulia Cameron is the author of forty books, including her bestselling works on the creative process: The Artist’s Way, Seeking Wisdom, The Listening Path, Walking In This World and Finding Water. Her work has been translated into more than forty languages. Also a novelist, playwright, songwriter, and poet, she has multiple credits in theatre, film, and television. Her memoir Floor Sample takes behind the scenes of her extraordinary life and career as a writer and teacher.Connect with Julia:Twitter:@j_cameronliveWebsite: juliacameronlive.comRESOURCES & LINKSMorning PagesArtist's DateJulia's musical: AvalonJulia's poemsJulia's memoir, published in the UK: Floor SampleAll of Julia's booksThis episode is brought to you by our friends at Lulu. If you're interested in self-publishing, Lulu has free resources such as helpful tutorials, templates to help you layout a book, design for print, and they have a very watchable YouTube University channel. Our community anthology is in fact published using Lulu. Check them out at lulu.com. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!