#160: Nicolas Cole — How to Balance Art and Business as a Writer: Ghostwriting, AI, Focus & Sustainable Success

Nicolas Cole—digital writer, entrepreneur, and co-founder of Ship 30 for 30, Premium Ghostwriting Academy, Typeshare, and Write With AI—on building a portfolio of writing businesses, ghostwriting as a path for writers, and how to balance art and commerce.  We discuss:How poetry kept him creatively grounded while building businessesWhy every piece of writing answers a question Career paths to making money as a writer todayThe power of ghostwriting for skill and incomeHow AI changes (and doesn’t change) the job of a writerBuilding consistent writing systems and habitsHow to focus when you have too many ideas + other mindset shifts to scale businesses and find creative clarity About Nicolas ColeNicolas Cole is a digital writer, entrepreneur, and co-founder of Ship 30 for 30, Premium Ghostwriting Academy, Typeshare, and Write With AI. He first rose to prominence as the #1 most-read writer on Quora, later writing a popular column for Inc Magazine. He has ghostwritten for hundreds of entrepreneurs, artists, and authors, and is the author of The Art & Business of Online Writing and The Art & Business of Ghostwriting. Today, he helps writers build sustainable careers by mastering both the art and the business of writing.Resources and Links:📑 Interview Transcriptnicolascole.comPremium Ghostwriting AcademyShip30for30Commercial Fiction Club   For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

Chris Banks—writer, entrepreneur, and founder of ProWritingAid—on how to embrace what makes you unique, use AI as a tool for inspiration, and build resilience and joy into the writing process, from creating faster feedback loops to reframing the creative pit of despair.We discuss:Why “leaning into your weird” can unlock originality and stronger ideasWhere you might use AI for inspiration. How to overcome the ‘creative pit of despair’Why faster feedback loops can be helpful for your craft How gratitude fuels creativity and flowWhat both entrepreneurs and writers need to know about resilience and joy About Chris BanksChris Banks is a writer, entrepreneur, and the CEO and founder of ProWritingAid, the editing tool trusted by millions of authors worldwide. With a background in software development and a lifelong passion for writing, he built ProWritingAid to make the editing process more empowering for writers of all levels. His forthcoming book, The Writer’s Mind, explores how resilience, joy, and creative practice can help writers overcome obstacles and sustain their craft.Resources and Links:ProWritingAidChris Banks  Episode Sponsor: This episode is brought to you by Scrivener. It’s a tool many of us use at the Salon. It’s a great system to accompany you through the whole writing process from research, editing, organization, formatting, and exporting. To find out more about Scrivener, head to Scrivener.app. To get 20% off, use code WRITERSSALON.For show notes, transcripts, and to attend our live podcasts, visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

Amie McNee—creativity coach and writer  behind the popular account @InspiredToWrite—on how to stay grounded through success and setbacks, forge a creative life on your own terms, and why art is both essential and revolutionary.We discuss:How to deal with rejectionAdvice for artists starting out on social mediaTips and reflections on self-publishing and book dealsWhy the world needs your artHow to start trusting yourself as an artist (and deal with jealousy)Having big dreams and low standardsAnd more exclusive insights for writers and creativesAbout Amie McNee:Amie is a trained historian turned creativity coach, writer, and speaker best known for her popular Instagram account, @InspiredtoWrite and The Unpublished Podcast. She’s self-published two historical fiction novels: The Rules Upheld by No One, Regrettably, I Am About to Cause Trouble. Her latest book is We Need Your Art: Stop F*cking Around and Make Something, a manifesto on the vital, human importance of creating. Resources and Links:Amie’s Ted Talk (The case for making art when the world is on fire)The Rules Upheld by No One by Amie McNeeAmie’s Instagram Amie’s SubstackWe Need Your Art by Amie McNeeThe Icarus Deception by Seth Godin Episode Sponsor: This episode is brought to you by Scrivener. It’s a tool many of us use at the Salon. It’s a great system to accompany you through the whole writing process from research, editing, organization, formatting, and exporting. To find out more about Scrivener, head to Scrivener.app. To get 20% off, use code WRITERSSALON.For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show! For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

Poet, novelist, and teacher Joseph Fasano on how to find the unique language and rhythm in our work, building a meaningful online presence, and why he believes that embracing limits in life (and writing) is key to creative freedom.We discuss:Joseph’s creative evolution, from astrophysics to poetryWhy studying craft is essentialThe value of constraint and rhythm in unlocking creativityHow he found his voice, and why he writes persona poemsBuilding a meaningful career outside of traditional publishingAdvice for poets starting out (with or without an MFA)The story behind The Magic Words and teaching poetic thinkingHow faith and service shape his creative practiceAbout Joseph FasanoJoseph Fasano is an award-winning poet, novelist, and teacher whose lyrical storytelling has captivated readers on the page and across social media, where he’s built a following of over 100,000. His work—translated into more than a dozen languages—includes poetry collections (The Magic Words, Inheritance, The Last Song of the World), novels (The Swallows of Lunetto, The Dark Heart of Every Wild Thing), and lyrical prose. He’s received the Rattle Poetry Prize, the Cider Press Review Book Award, and a Poets’ Prize nomination. A passionate educator, Joseph teaches poetry workshops through the Fasano Academy and fosters creative community online.Resources and Links:📑Interview TranscriptFasano AcademyBoa EditionsNew PagesThe Magic WordsJoseph’s InstagramCaedmon by Denise LevertovEpisode Sponsor: This episode is brought to you by Scrivener. It’s a tool many of us use at the Salon. It’s a great system to accompany you through the whole writing process from research, editing, organization, formatting, and exporting. To find out more about Scrivener, head to Scrivener.app. To get 20% off, use code WRITERSSALON. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

George Walkley, AI strategist and former publishing executive at Hachette, on what writers need to know about artificial intelligence, how it’s reshaping the creative and publishing industries, and how to use it responsibly in your writing life.We discuss:How George transitioned from traditional publishing to AI consultingThe difference between AI probability and human creativityWhy everyone should develop “prompt literacy”How publishing houses and bookselling platforms are already using AIThe challenges of AI detection, authorship disclosure & ethical sourcingThe environmental cost of AI — and how it compares to other toolsWhy AI is already embedded in tools we use every dayHow writers can make informed, personal choices around AI useAnd more exclusive tips for writers and creativesAbout George WalkleyGeorge Walkley is an independent consultant specialising in AI and the publishing industry. He has developed and delivers the world’s first independent, CPD-accredited AI course aimed specifically at the publishing industry and has trained people from over 200 publishing organisations. Prior to this, he held senior roles at Hachette.Resources and Links:📑 Interview TranscriptOpen letter to publishersMistral AISociety of AuthorsJane FriedmanGeorge’s newsletterEpisode Sponsor: This episode is brought to you by Scrivener. It’s a tool many of us use at the Salon. It’s a great system to accompany you through the whole writing process from research, editing, organization, formatting, and exporting. To find out more about Scrivener, head to Scrivener.app. To get 20% off, use code WRITERSSALON. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

Gretchen Rubin—bestselling author of The Happiness Project and The Four Tendencies on how self-awareness shapes her creative process, the habits that sustain her writing life, and how she wrote her latest nonfiction book Secrets of Adulthood.We discuss:How Gretchen found her voice and path as a writerDealing with naysayers & rejectionBuilding confidence and redefining “success” in the early stagesHow to structure and sustain a long-term writing practiceHer favorite aphorisms—and how she uses them as creative toolsWhy time management is personalHow to simplify big ideas into meaningful insightsAnd more exclusive tips for writers and creativesResources and Links:Books She's Reading:The English Understand WoolPiranesi by Susanna ClarkeUpcountry by Nelson DeMilleGretchen's Website & Books mentionedGretchen’s Website: https://gretchenrubin.com/Secrets of AdulthoodThe Four TendencesForty Ways to Look at JFKAbout Gretchen RubinGretchen Rubin is one of today’s most influential and thought-provoking observers of happiness and human nature. She’s known for her ability to convey complex ideas—from science to literature to stories from her own life—with levity and clarity.She’s the author of many bestselling books, such as The Happiness Project, Better Than Before, Life in Five Senses and The Four Tendencies, which have sold millions of copies in more than thirty languages. Her most recent book is Secrets of Adulthood.She’s also host of the popular podcast, Happier with Gretchen Rubin and founder of award-winning Happier app which helps people track their happiness-boosting habits.Our Sponsor:This episode is brought to you by Scrivener. It’s a tool many of us use at the Salon. It’s a great system to accompany you through the whole writing process from research, editing, organization, formatting, and exporting. To find out more about Scrivener, head to Scrivener.app. To get 20% off, use code WRITERSSALON. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

Francesca Simon is the legendary author of over 60 books for children, including the global bestselling Horrid Henry series, which has been translated into 27 languages. Her books have sold over 25 million copies. She talks to us about early rejection, finding fame, reinventing her voice to write librettos, and her first foray into adult fiction with Salka: The exquisite retelling of the tragic myth of the Lady of the Lake. Francesca was appointed MBE in 2023 and continues to advocate for literacy and storytelling across generations.RESOURCES & LINKS📑Interview TranscriptSalka by Francesca SimonGoodreadsFrancesca’s Website For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

How do you write a great query letter, find the right agent, and stand out in today’s crowded submissions inbox? In this special compilation episode, four top literary agents: Ed Wilson, Lucinda Halpern, Madeleine Milburn & Sam Copeland, share their honest advice on getting signed, writing marketable books, and navigating today's publishing industry.*Timestamps:Ed Wilson - 1:01Lucinda Literary -  19:11Madeleine Milburn - 37:20Sam Copeland - 48:47 ABOUT THE LITERARY AGENTS Ed Wilson is a literary agent and director at Johnson & Alcock, a London-based literary agency with a diverse and developing list of authors of fiction and nonfiction. He represents everything from award-winning literary fiction to bestselling crime, science-fiction, and fantasy. Ed's profile at Johnson & AlcockEd's Twitter accountJohnson & Alcock's submission guidelinesFull LWS episode: #071: Ed Wilson — Submitting to Agents & Navigating Publishing, Junior vs Experienced Agents, How to Follow up with Agents, Smaller vs Larger Literary Agencies*Lucinda Literary is a New York literary agent and the author of Get Signed: Find an Agent, Land a Book Deal, and Become a Published Author. She represents a range of New York Times and internationally bestselling authors in the categories of business, health, lifestyle, popular science, narrative nonfiction, memoir, and upmarket fiction. *Get Signed: Find an Agent, Land a Book Deal, and Become a Published AuthorLucinda LiteraryFollow up question? Get in touch with Lucinda here.Full LWS episode: #96: Lucinda Halpern — How to Get Signed With a Literary Agent, Unlock Your Book’s Big Idea, Query Letter Essentials, Unconventional Ways to Engage With Beta-Readers*Madeleine Milburn has been responsible for discovering some of the highest-selling and award-winning contemporary authors who consistently hit the bestseller lists in the New York Times, including Nita Prose (The Maid), Costa Book Award winner and bestseller Gail Honeyman (Eleanor Oliphant is Completely Fine). She represents bestselling crime and thriller brands including C.L. Taylor, C.J Tudor, Mark Edwards and Teresa Driscoll.WebsiteSubmitting your work to the Madeleine Milburn AgencyFull LWS episode:  #064: Madeleine Milburn — Catching an Agent's Eye & Building an Author-First Agency*Sam Copeland was shortlisted for Literary Agent of the Year at the 2020 and 2021 British Book Awards and selected for the Bookseller's Most Influential People in Publishing in 2020. He welcomes e-mail submissions and can be contacted on [email protected]. He is also a children’s author.  His Charlie Changes series was shortlisted for the Waterstones Children's Book of the Year shortlistedSam Copeland RCW Literary AgencyFull LWS episode: #118: Sam Copeland — How to Catch The Eye Of A Literary Agent, Compelling Pitch Letters & Writing Funny Children’s Fiction For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

What if uncertainty wasn’t something to fear, but your greatest creative ally?Dr. Margaret Heffernan—author, entrepreneur, and TED speaker—on how artists and writers thrive in chaotic times. We also talk about embracing the unknown, navigating AI-driven anxiety, and staying creatively resilient in a world that rewards certainty.We discuss:Margaret’s early creative life and career across TV, tech & writingWhat artists can teach us about navigating uncertaintyWhy AI can’t replicate the human imaginationHow writers manage doubt, income & purposeThe danger of over-planning and the value of wanderingLessons from writing Embracing Uncertainty under deadlineMaking peace with the chapter that always fights backThe creative power of soft focus & soaking up the world About Margaret HeffernanMargaret Heffernan is an award-winning author, entrepreneur, and former BBC producer. She has written seven books, including Willful Blindness—named one of the most important business books of the decade by the Financial Times—and her latest, Embracing Uncertainty. Her TED Talks have over 15 million views, and she writes regularly for the Financial Times and BBC Radio 4. She is Professor of Practice at the University of Bath and mentors leaders around the world.Resources and Links:📑Interview TranscriptThe Human Skills We Need in an Unpredictable World - TED TalkEmbracing Uncertainty Unchartred Margaret’s Substack For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!

Celebrated writer and memoirist Melissa Febos on the art of the memoir,  the alchemy of personal experience and literary craft, and how to turn the raw material of life into art. We also her latest book, The Dry Season,  where she examines the solitude, freedoms, and feminist heroes Febos found during a year of celibacy.We also talk about:- Writing the unspeakable and undoing shame.- The role of research and personal obsession in memoir.- Finding structure through inventory, list-making & reflection.- Balancing vulnerability with privacy on the page.- How Melissa decides what’s hers to tell—and when.- Her advice on discouragement, creative play & sustaining the practice. ABOUT MELISSA FEBOSMelissa Febos is the nationally bestselling author of four books, including Girlhood, which won the National Book Critics Circle Award in Criticism, and Body Work: The Radical Power of Personal Narrative. She has received fellowships and awards from the Guggenheim Foundation, NEA, LAMBDA Literary, the British Library, and more. Her essays appear in The Paris Review, The New York Times Magazine, The New Yorker, and Best American Essays. She is a full professor at the University of Iowa and lives in Iowa City with her wife, poet Donika Kelly. RESOURCES & LINKS:📑 Interview Transcript (forthcoming)Order a Signed Copy of The Dry SeasonPre Order The Dry SeasonThe Dry SeasonMelisa’s WebsiteWhip SmartAbandon MeBody Work“Living Like Weasels” by Annie DillardBelgian Beguines For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com.For free writing sessions, join free Writers’ Hours: writershour.com.*FOLLOW LONDON WRITERS’ SALONTwitter: twitter.com/​​WritersSalonInstagram: instagram.com/londonwriterssalonFacebook: facebook.com/LondonWritersSalonIf you’re enjoying this show, please rate and review this show!