284. The Real Reason Personal Brand Content Is Taking Over & What Subconscious Marketing Has To Do With It

One of the most common patterns I hear from ambitious women is the "I know... but" cycle. I know I'm good at what I do, but... I know my clients get results, but... I know I'm capable of more, but I'm scared I won't be able to hold it all.And what most women don't realise is that this is a very specific subconscious pattern and it has a very specific mechanism. In this episode, I pull it apart layer by layer so you can finally understand what is actually happening in your brain, why it keeps happening, and what it genuinely takes to shift it.This is the episode for the woman who has done the mindset work, said the affirmations, journalled the thoughts and still finds herself at the same ceiling. Topics covered on The Most Expensive Word In Business:The "I know... but" pattern - why ambitious, high achieving women are arguing with their own potential every single dayWhy the brain generates the "but" in the first place - the subconscious protection response and why it has nothing to do with your capabilityHow the word "but" actually works on your mind - what NLP teaches us about why the second half of the sentence always winsThe difference between a thought, a belief, and an identity and which level your "but" is actually running atWhy affirmations and surface level mindset work won't touch a pattern installed at belief or identity levelWhat actually shifts the pattern - hypnosis, NLP techniques, and identity installation explainedA practical weekly exercise to start catching the "but," understanding what it's protecting, and building the evidence that changes your defaultConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTube

Almost no one in the online business space is talking about NLP in marketing like this, and it is the reason your content lands beautifully for some people and slides straight past everyone else. I have been using neuro-linguistic programming in my marketing and how I sell since 2019, the day I first qualified as an NLP practitioner.Most content gets written from a single representational system, usually your own, because you assume everyone sees the world the way you do. They do not, and the moment your words only speak one sensory language, you go invisible to most of your audience.I'm going into the 4 representational systems, the predicates that reveal how your ideal client processes the world, and the NLP techniques that let one caption make 4 different people feel personally seen. Once you hear the patterns, you cannot unhear them.Topics covered on NLP Techniques in Marketing:What representational systems are and why almost no one applies NLP in marketing this way?How to spot which representational system your ideal client runs?Why writing from one representational system makes you invisible to most of your audience?The NLP technique I use to weave all 4 systems into a single piece of content so everyone feels seenConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTubeResources mentioned in this episode:The Subconscious InstituteFind out your CEO profile with C.E.I QuizDetailed show notes: https://rebeccahaydon.com/podcast/why-your-content-reaches-only-a-fraction-of-your-audience-nlp-techniques-in-marketing

Personal stories are converting clients right now like nothing else and educational content is no longer trending. There's a specific subconscious reason why that is happening and I'm going to share it with you.Today, I'm talking about subconscious marketing and showing you what's happening in your ideal client's subconscious mind when she reads your story versus the boring " 5 tips" carousel. Using storytelling in sales is doing something very specific in your ideal client's mind and it's the missing piece that makes her say yes to working with you. This is the conversation that will shift how you show up online.Topics covered on Subconscious Marketing:Why personal brand content is converting right nowWhat AI has done to educational content and the one thing it can't replicate when you sell on social mediaThe gatekeeper in your ideal client's mind that decides if your message lands or get ignoredWhy your story doesn't need to match your ideal client's for subconscious marketing to workThe visibility subconscious blocks that are keeping you hiding behind polished postsConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTubeResources mentioned in this episode:The Subconscious InstituteRelated episodes you may enjoy:100. Hitting 250K, Choosing a Break Up and Moving Back to the Other Side of the WorldDetailed show notes: http://www.rebeccahaydon.com/podcast/personal-brand-content-is-taking-over-what-subconscious-marketing-has-to-do-with-it

Everyone is talking about how to practice detachment right now and most of it is being taught completely wrong: "Stop checking his Instagram. Stop refreshing your Stripe account at 2am. Let it go and it will come."So let's talk about the real law of detachment. Practicing detachment is not about a morning routine, a journal prompt or a breathing exercise you perform until the universe rewards you. The real detachment lives at a subconscious level, and until you detach from the outcome at that depth, you will keep repelling the very thing you are reaching for.And nowhere is this more obvious than in your business. I am pulling the curtain back on why your content, your launches and your quiet weeks feel so heavy right now, and what is actually happening underneath when you cannot detach from the outcome.And to show you exactly what this looks like in real life, I am taking you back to 2022, the wedding where I met Jack (now my fiancé and father of our daughter Ivy), too many Pornstar Martinis, the weird hair, the Eiffel Tower moment, and the EastEnders level drama that followed.If you have been trying to perform detachment instead of becoming it, this one is going to land.Topics covered on How to Practice Detachment:Why the mainstream version of detachment practice is being taught completely wrongWhat the real law of detachment looks like at a subconscious level, versus the performative version everyone is selling onlineThe difference between wanting something from internal certainty and wanting it from "I will only be okay when this arrives"The full story of how I met Jack at the wedding in 2022 and the subconscious reprogramming that had already happened before I walked inHow to actually detach from the outcome without pretending you do not care about itConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTubeRelated episodes you may enjoy:100. Hitting 250K, Choosing a Break Up and Moving Back to the Other Side of the WorldDetailed show notes: https://rebeccahaydon.com/podcast/how-i-met-jack-and-how-to-practice-detachment

There's a story I tell clients that gives them goosebumps every single time. It involves me ugly crying on my bed in 2020, an iced latte's worth of frustration, and a request I made to the universe that was so ridiculous, so unlikely, there was no way it could ever come true. A blue panda.The universe delivered 3 days later.And it cracked open everything I thought I understood about subconscious beliefs. I'm talking about the gap between knowing vs believing. This gap is the reason so many of you are stuck in the exact same income, same clients, same ceiling, year after year.Because you can have the qualifications, read the books, follow the coaches, and still find yourself lowering your prices on sales calls and taking 5 days to post one piece of content. That's the gap between knowing vs believing. And the fix lives inside your reticular activating system, not your strategy.By the end of this episode, you'll know exactly which side of that gap you're on. And what it actually takes to cross it.Topics covered on Subconscious Beliefs:The blue panda story, what happens when you ask the universe for a sign so ridiculous it cannot possibly come true, and it does anywayYour subconscious beliefs are running 95% of every decision in your business so better make sure they're aligned with your goalsYour reticular activating system can be your best friend or worst enemy, this is how to hack your brain to help you smash your goalsVision boards, journaling prompts, and New Year's decisions are not enough to shift your subconscious beliefs on their ownThe subconscious mind work I did to build my self beliefConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTubeRelated episodes you may enjoy:117. Moving Out of Victim Mentality132. Harnessing the Reticular Activating System to Turn Dreams into Reality261. Why Manifestation Isn’t Magic... It’s Just Good Subconscious Programming

You've tried the productivity hacks, the better to-do lists, the habit stacking and none of it has helped you overcome procrastination for longer than a week, right?That's because procrastination is not a discipline problem. It's a self sabotage behaviour being run by your subconscious beliefs about who you are.So in today's episode, I'm going to talk about why "I'm a procrastinator" is one of the most damaging limiting beliefs you can carry in your business and what actually happens in your brain when you make procrastination part of your identity. I'm giving you four procrastination tips that go beyond surface level strategies because they work with your subconscious, not against it.If you've been wondering how to stop procrastinating and everything you have tried isn't working, this is the identity work that changes everything. Plus, I'm sharing a mind blowing stat about what happens every time you break your focus and how long it takes you to fully recover the depth of focus you had before.Topics covered on Overcoming Procrastination:Why "I am a procrastinator" is a limiting belief disguised as a personality traitThe difference between being a procrastinator and doing procrastination and why that one distinction is the start of all identity workWhat your subconscious beliefs are doing behind the scenes every time you drift away from a taskWhy willpower, habit stacking and better planners will never out-discipline a self sabotage behaviour that's running on autopilotThe mind blowing stat about broken focus that will make you rethink every procrastination habit you've normalisedLearning how to stop procrastinating starts with becoming the observer of your own behaviour, not fighting it4 procrastination tips that work with your subconscious instead of against itConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTubeRelated episodes you may enjoy:209. Subconscious Basics: Subconscious Reprogramming Through Language

Your calendar is full. Your days are packed. You are grafting. And yet your business still feels like it's running you instead of the other way around. That's not a time management problem. That's your leader identity trying to get your attention underneath a pile of doing.In today's episode, I'm breaking apart the doer identity, the part of you that was built to be the reliable one, the one who got things done, the one who never let anything slip, and why that same part is now the ceiling you keep hitting. I'm talking about the subconscious beliefs that made "busy" feel like "worthy" and why no amount of discipline will fix what is actually an identity shift waiting to happen.I'm also sharing exactly what your calendar is revealing about your CEO mindset right now (whether you like it or not, it's basically your subconscious document) and I'm giving you four things to do this week, starting with how you open your laptop tomorrow morning, that start building your CEO identity in real time.This one's going to land. And it might sting a little.Topics covered on Leader Identity:What is your calendar telling you about your leader identity right nowThe subconscious beliefs that made "doing more" feel like the only way to be valuedThe difference between a doer who fills every gap in their calendar vs a leader who protects CEO space on purposeHow to start building your CEO identity even if you don't have any team membersThe one identity shift that changes how you show up to your business every single dayWhy your CEO mindset is measured by intention, not by how many tasks you completedConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTubeRelated episodes you may enjoy:277. Why You Keep Self-Sabotaging Your Business Success (The 3 Subconscious Handbrakes)

You've been waiting for the proof... the consistent months, the sold out programme, the income that finally feels like enough, the moment you can see exactly how it's going to work before you fully back yourself.And every time you get close - something shifts. The goalposts move, you explain it away and you go back to waiting.In this episode, I break down exactly what is happening in your subconscious when you wait for proof and wait for the how and why both of them are the same pattern keeping you exactly where you are. You'll learn why your RAS is actively filtering out every piece of proof you already have, what the proof is actually supposed to give you that no external result ever will, and what actually has to happen first before everything changes.This episode ends with four subconscious prompts to help you work through the proof pattern yourself, so make sure you have a quiet moment to sit with them before you close the episode.Topics covered on Why Waiting for Proof is Keeping You Stuck:What the proof pattern actually is and why waiting for the proof and waiting for the how are the same subconscious moveThe Reticular Activating System, why your brain is actively filtering out the proof you already haveWhat you actually believe the proof is going to give you and why no external result can ever deliver itWhat actually changes everything - the subconscious decision and identity shift that makes the proof and the how finally arriveFour subconscious prompts to help you identify and start shifting your own proof patternConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTubeRelated episodes you may enjoy:[ep.132] Harnessing the Reticular Activating System to Turn Dreams into Reality [ep.263] How to Make Your Subconscious Believe What You Consciously Want For full show notes visit https://rebeccahaydon.com/podcast/why-waiting-for-proof-is-keeping-you-stuck

You've probably seen the stat shared on Instagram. A coach drops it in their sales page. Someone quotes it on a podcast. Ninety five percent of your behaviour is driven by your subconscious mind and everyone nods, shares it, repeats it. But here's the question nobody is actually answering, what does that mean for your real life? For your business? For the pattern you keep finding yourself in despite knowing exactly what you should do?In this episode, I go deep on the mechanics of the 95% problem. The actual mechanism, what your subconscious is doing, why your conscious mind keeps running out of road, and why the gap between what you want and what you do isn't a discipline problem, a strategy problem, or a you problem.This is the foundational episode of the Under the Surface series and if you've ever wondered why you keep ending up in the same place despite everything you know, this one is for you.Topics covered on The 95% Problem:Why the 95% stat gets thrown around and what the research actually saysThe iceberg model - what the conscious and subconscious minds are actually doingThe prefrontal cortex - the brain's executive centre and why it's the last part to developThe three things your subconscious is doing simultaneously without your awarenessWhy your subconscious patterns are protection, not punishmentThe gap, why conscious effort alone will never create lasting changeHow to tell in real time whether you're operating from your 5% or your 95%Connect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTubeRelated episodes you may enjoy:277. Why You Keep Self Sabotaging Your Business Success (The 3 Subconscious Handbreaks)Read the full show notes at https://rebeccahaydon.com/podcast/what-is-the-subconscious-mind-really-doing-the-truth-behind-the-95-stat

You had a strong month, the best one yet and instead of letting it land, you exhaled, went quiet, and within weeks you were barely talking about your offers again.Or you wrote the post. The one that actually said what you think and then you read it back, decided it was too much, and posted the safe version instead.Or you sat down to finally work on your own business, the thing that would actually move the needle and within ten minutes you were back in your client's messages.This is the subconscious handbrake and it shows up in three specific places in high achieving women's businesses, every single time.In today's episode I'm introducing the IVL Method for the first time, the framework I've been using with my clients for years and have finally given a name to. I'm breaking down exactly what's running underneath the income handbrake, the visibility handbrake and the leadership handbrake at a subconscious level, where each one comes from, what it looks like in real life, and the digging prompts that will help you start to see which one is yours.Topics covered in this episode:What the subconscious handbrake actually is and why it doesn't feel like sabotage when it firesThe income handbrake - what it looks like, what your subconscious relationship with money has to do with it, and the digging prompts to find yoursThe visibility handbrake - why this isn't a confidence problem, what your subconscious has stored about being seen, and the prompts to go deeperThe leadership handbrake - why overdelivering feels impossible to stop, what your subconscious decided about putting yourself first, and how to start seeing itIntroducing ALL IN, the three month container built around the IVL MethodResources mentioned in this episode:ALL IN is open now - we start 20th April: www.rebeccahaydon.com/all-inConnect with Rebecca Haydon:Apply to work with meThe Subconscious MembershipCome say hi on Instagram | Facebook | YouTube