Why Self Storage Owners Need to Stop “Winging It” | 3 Minutes with 3 Mile

Truth: If potential renters aren’t answering your calls or emails, it’s because your follow-up process is broken. Most storage owners assume a lead that doesn’t rent right away wasn’t serious—but the real issue is lack of follow-up. People get busy. They compare options. And the facility that stays in front of them wins the rental. In this episode of 3 Minutes with 3 Mile, Jim shares how to fix your follow-up process so leads stop ghosting you—and start converting. Want my Self Storage Follow-Up Script to start converting more leads today? Email [email protected] with the subject line “Send Me the Follow-Up Script”, and I’ll send it to you for free. 📞 Book a free consultation: https://www.3milestorage.com

Truth: AI isn’t coming—it’s already here. And the storage owners who embrace it will have the advantage. The biggest operators are already using AI for call handling, follow-ups, pricing, and customer support. If you’re still doing things manually, you’re falling behind. In this episode of 3 Minutes with 3 Mile, Jim shares how AI is transforming self storage—and how you can start using it today to make more money and work less. Want my Self Storage AI Starter Guide to see exactly how AI can improve your business? Email [email protected] with the subject line “Send Me the AI Guide”, and I’ll send it to you for free. 📞 Book a free consultation: https://www.3milestorage.com

Truth: If your storage business doesn’t run on systems, it runs on guesswork—and that’s costing you time and money. Many owners rely on memory and manual effort to keep things moving. But without clear, repeatable systems, things fall through the cracks—calls go unanswered, fees don’t get applied, and revenue stays inconsistent. In this episode of 3 Minutes with 3 Mile, Jim breaks down how to stop winging it and start running a storage business that’s built to scale. Want my Self Storage Operations Playbook to help systematize your business? Email [email protected] with the subject line “Send Me the Operations Playbook”, and I’ll send it to you for free. 📞 Book a free consultation: https://www.3milestorage.com

Truth: The best self storage operators don’t wait for problems to show up—they constantly refine, adjust, and improve. Most owners only make changes when something breaks. But if you want consistent growth in revenue and occupancy, improvement has to be a daily habit—not a one-time fix. In this episode of 3 Minutes with 3 Mile, Jim explains how top operators stay ahead by always testing, tracking, and evolving. Want my Self Storage Growth Checklist to make sure you’re always optimizing your business? Email [email protected] with the subject line “Send Me the Growth Checklist”, and I’ll send it to you for free. 📞 Book a free consultation: https://www.3milestorage.com

Truth: The way your manager handles the first phone call determines whether a customer rents with you—or your competitor. Most self storage managers answer the phone but don’t actually know how to close the deal. If they’re just giving out prices without creating urgency or asking for the rental, that customer is gone. In this episode of 3 Minutes with 3 Mile, Jim shares the simple phone tactics that turn more calls into move-ins—without being pushy. Want my Self Storage Sales Call Script to help your team close more rentals over the phone? Email [email protected] with the subject line “Send Me the Call Script”, and I’ll send it to you for free. 📞 Book a free consultation: https://www.3milestorage.com

Truth: Curb appeal isn’t just about looks—it determines whether a customer walks in or drives to the next facility. First impressions happen before a tenant ever talks to your manager. If your facility looks rundown, messy, or outdated, potential renters will assume your service is the same. A clean, well-maintained property builds trust and attracts more walk-ins. In this episode of 3 Minutes with 3 Mile, Jim shares the most common curb appeal mistakes and how to fix them fast to win more customers on the spot. Want my Self Storage Curb Appeal Checklist to make sure your facility always makes a great first impression? Email [email protected] with the subject line “Send Me the Curb Appeal Checklist”, and I’ll send it to you for free. 📞 Book a free consultation: https://www.3milestorage.com

Truth: If you’re not actively collecting reviews, your competitors are winning before a customer even calls you. When potential tenants search “storage near me,” they don’t just compare prices—they compare reputations. If your competitor has 100+ five-star reviews and you have 12 mediocre ones, they’re going to trust the other guy. In this episode of 3 Minutes with 3 Mile, Jim breaks down the review mistakes that drive renters away—and the simple review strategy that brings them in. Want my Self Storage Review Request Template to start collecting more 5-star reviews today? Email [email protected] with the subject line “Send Me the Review Template”, and I’ll send it to you for free. 📞 Book a free consultation: https://www.3milestorage.com

Truth: If you’re not charging for add-ons like locks, admin fees, or tenant insurance, you’re leaving easy money on the table. Most self storage owners focus on rental rates to grow revenue. But the most profitable operators know that ancillary income—small fees and product sales—can add thousands to the bottom line without needing more tenants. In this episode of 3 Minutes with 3 Mile, Jim shares the top missed revenue opportunities and how to start capturing more profit from every rental. Want my Self Storage Ancillary Revenue Guide to start making more without adding new tenants? Email [email protected] with the subject line “Send Me the Revenue Guide”, and I’ll send it to you for free. 📞 Book a free consultation: https://www.3milestorage.com

Truth: If tenants don’t feel their belongings are safe, they won’t just move out—they’ll tell others to avoid your facility. Most self storage owners focus on occupancy and pricing. But if your property doesn’t feel secure, even satisfied tenants will second-guess their decision. And perception matters—small security lapses can cost you long-term customers. In this episode of 3 Minutes with 3 Mile, Jim shares how to spot and fix common security mistakes that affect tenant trust—and your bottom line. Want my Self Storage Security Checklist to make sure your facility feels safe to every tenant? Email [email protected] with the subject line “Send Me the Security Checklist”, and I’ll send it to you for free. 📞 Book a free consultation: https://www.3milestorage.com

Truth: Customers don’t choose the cheapest storage facility—they choose the most convenient one. Most self storage owners think price is the biggest factor in renting a unit. But the real deal-breaker is how easy—or hard—you make it to rent. If your process is clunky, slow, or manual, customers will find a facility that makes it simple. In this episode of 3 Minutes with 3 Mile, Jim shares how to eliminate friction in your rental process so you can win more tenants—even against lower-priced competitors. Want my Self Storage Online Rental Checklist to make sure your process is built to convert? Email [email protected] with the subject line “Send Me the Online Rental Checklist”, and I’ll send it to you for free. 📞 Book a free consultation: https://www.3milestorage.com