E419 - Unlocking Your Back Catalog - The Art of Podcast Playlists

Episode 420 - The Never-Ending School of Podcasting – Why Podcasting Keeps Curiosity IgnitedEver recorded a podcast episode and discovered something unexpected about yourself mid-conversation? Today we're exploring how the mic becomes a mirror – revealing passions, biases, and talents you never knew you had. This is curiosity ignited in actionThe Curiosity LoopHow preparing episodes forces you to ask better questionsMic as MirrorAudio self-awareness: What your vocal tone reveals about confidenceListener challenge: Analyze your oldest vs newest episode to track personal growthUnexpected TeachersHow interviewing diverse guests exposes blindspotsCase study: Share a moment when a guest's perspective fundamentally shifted your worldviewCuriosity in ActionPractical exercise: "The 5-Why Episode" – Record yourself exploring one topic through five layers of "why" questions____https://howtopodcast.ca/https://podseo.com/

Episode 419 - Unlocking Your Back Catalog - The Art of Podcast PlaylistsLeveraging playlists to organize your podcast’s back catalog is a powerful strategy for helping listeners quickly find content that matches their interests-especially when you have a large library of episodes. Playlists group similar topics, themes, or guest types, making your podcast more accessible and binge-worthy.Where to Create and Share Podcast PlaylistsBeyond YouTube and Spotify, consider these platforms:Podbean: Allows for both audio and video playlists, integrating with your main podcast feed and websiteVimeo: Great for high-quality video podcast playlists with customization optionsDailymotion: Supports easy video uploads and playlist creation for a diverse audienceTwitch: Ideal for live and pre-recorded podcast content, with playlist-like collections for episodesWistia & SproutVideo: Offer advanced playlist features and analytics for both short and long-form video episodes1.Listen Later (by Listen Notes): Lets you curate podcast episode playlists and provides an RSS feed that listeners can add to any podcast app, making it easy to share themed collectionsAcast, Buzzsprout, Podomatic: Many podcast hosting platforms offer playlist or episode grouping features, plus embeddable web players for your siteWhere to Promote Your PlaylistsPodcast Show Notes: Include direct links to playlists in your episode notes so listeners can easily find related contentYour Podcast Website or Blog: Create a dedicated “Playlists” or “Start Here” section, and embed playlist players for easy navigationSocial Media: Promote playlists on Instagram, Facebook, LinkedIn, and X (formerly Twitter) with engaging visuals, episode highlights, and direct linksEmail Newsletters: Feature playlists in your regular emails to subscribers, highlighting new or themed collections.Podcast Directories: Some directories (like Apple Podcasts and Listen Notes) allow you to create and share curated lists or collectionsCommunity Groups: Share playlists in relevant online communities, forums, or groups where your target audience gathers.By creating and promoting playlists across multiple platforms like Podbean, Vimeo, Dailymotion, Listen Later, and your own website, you make it easier for listeners to discover and enjoy your content. Promote these playlists in your show notes, on your website, and across social media to maximize reach and listener engagementhttps://www.listennotes.com/listen-later/____https://howtopodcast.ca/

Episode 418 - How To Podcast With Purpose - 4 Steps to Sharpen Your Show’s MissionPodcast Goal-Setting QuestionsWhat is the main purpose or mission of your podcast?(What impact or outcome do you want your show to create for listeners or your community?)How will you measure if your podcast is achieving its purpose?(What signs, feedback, or results will show you that you’re on track?)Are you currently meeting your podcast’s goals and delivering on your mission?(What’s working well, and where might there be a gap between your intention and your results?)What steps can you take right now to improve your podcast and better fulfill its purpose?(How can you refine your approach, content, or strategy to get even closer to your goals?)"Do what you can, with what you have, where you are"____https://howtopodcast.ca/

EPISODE 76 - Six Simple Tips When Dealing With A Hater - How To Overcome Negative Comments as a PodcasterAs a new podcaster, dealing with haters can be tough. Here are some simple tips to keep in mind:Don't take negative comments personally.Try to learn from constructive feedback.Ignore or delete comments that are hateful or abusive.Respond kindly to negative comments that are not abusive.Focus on your supporters and the positive impact you are having.Take a break from social media if it gets overwhelming.Remember that haters are often a small group of people, so don't let their negativity discourage you from creating great content for your listeners.If YOU are looking for help in starting your new podcast, please check out our site - I would love to help you!Dave5/5/23http://howtopodcast.ca/

An Easy Way to Resurface Past Podcast Episodes Buried in the Past - Daily Dave - Podcast TipsAs your library of past episodes grows over time, great episodes, content and conversations with past guests get buried in a back catalog that many new listeners may never discover. So how do we keep our back catalog alive for newer audiences?You can create a curated playlist of like content, you can design an online magazine of themed content, you can add a link to your show notes highlighting a past episode or you can do what I just did - check out the episode next to this one in your list of episodes, look at the episode number and compare that episode number to the other numerical episode numbers on your screen - what do you see?I took the single best episode from all of my content and moved it up the list from the past by simply changing the date - an episode from 2 years ago is now right up at the top of the list with all the other recent episodes - I didn't upload a duplicate episode, I simply changed the release date thus mainitaining my listener stat history over the past 2 years and made this episode more visible to new listeners instead of leaving this buried in the past. At any time, I can push this episode back to where it was originally released on 5/5/2023So, if you have a great episode or an episode that didn't perform as well as you had hoped, try bringing that episode back from the past to see how your new listeners respond.Play with your back catalog - your audience would love to hear something new that once was old - try it and let me know the results!______https://howtopodcast.ca/

Episode 417 - PodSEO Demo - a cutting-edge SEO platform specifically designed to enhance the visibility and reach of podcasts - with Andrea de'MarsiPodseo Launches SEO Platform Tailored for PodcastersPress Release · January 14, 2025Podseo, a cutting-edge SEO platform specifically designed to enhance the visibility and reach of podcasts across major search engines and podcast directories, is officially launching today.As podcasting matures into a mainstream media format, marketing best practices remain surprisingly primitive, with podcasters often lacking proper tools to measure performance or quantify their growth strategies. Podseo addresses this gap by providing advanced solutions that bring clarity, precision, and actionable insights to podcast marketing. By empowering podcasters with measurable, data-driven tools, Podseo helps creators optimize and grow their podcasts across major platforms, including YouTube.“Podcasters today face an increasingly complex landscape, and we built Podseo to give them the tools to thrive,” said Andrea de’Marsi, founder and CEO of Podseo and a veteran of the podcasting industry with 16 years of experience. Formerly COO at Voxnest and co-founder at Spreaker, de’Marsi most recently worked at Triton and iHeartMedia.“With Podseo, creators can take control of their podcast’s visibility and growth, without needing to rely on guesswork or outdated approaches.”Key Features of Podseo Include:Keyword Tracking and Optimization: Identify and integrate the most effective keywords to enhance podcast discoverability.AI-driven Metadata Analysis: Automatically optimize titles, descriptions, and tags for better search engine performance.Competitive Intelligence: Analyze competitor rankings, keywords, and visibility to refine and improve podcast strategy.Podseo’s growth tools are cross-platform and designed to work seamlessly with major podcast directories and video platforms like YouTube, ensuring creators can maximize their audience reach wherever their content is hosted.“Podseo is more than just an SEO tool; it’s a comprehensive platform that introduces quantitative precision to podcast marketing,” added de’Marsi.“By combining data-driven insights with user-friendly tools, we’re helping creators unlock new opportunities for growth.”Podseo is dedicated to transforming the podcasting landscape through innovative technology solutions. Led by Andrea de’Marsi, a podcasting industry veteran, Podseo provides podcasters with the tools they need to succeed in a competitive environment.https://podnews.net/press-release/podseohttps://podseo.com/___https://howtopodcast.ca/

Episode 416 - Tracy Beavers - Perfect is Boring, Live Podcasting, Email to Build CommunityTracy Beavers is an award winning business and sales coach from Arkansas with over 20 years experience in marketing, sales and business growth. She has helped hundreds of entrepreneurs over the years with everything from overcoming the fear of sales to growing their brand visibility and email lists through organic marketing strategies. Building your business does NOT have to be a struggle….Tracy believes in building a life and a business you love with EASE.She is a wife, Mom of two young adults and a dogMom. She is a public speaker, and a published author. She has been honored nationally by Vanity Fair Lingerie as a Support Award winner for Women in Entrepreneurship. She has been featured on top business podcasts, and has been a regular contributor on one of her hometown’s premier tv shows. Kajabi looks to her as one of their expert coaches for small business owners. She is the creator of two online courses: “Business Visibility Made Easy” and “Be A Confident Entrepreneur” as well as the popular business podcast “Create Online Business Success!”Create Online Business Success! | Visibility, Lead Generation, Content Marketing Strategies, and Entrepreneurial Inspirationhttps://pod.link/1764847083https://www.tracybeavers.com/___https://howtopodcast.ca/

How I Keep Myself Organized When Hosting a Guest - Daily Dave - Podcast TipsWith the multiple interview shows that I host, a question was posed as to how I keep everything straight?? I share my manual process (because I am old) - what my intake form looks like, why I pre-interview, how I use YouTube differently than most and my guest process.I am curious as to what your process is and how it may differ - always looking to streamline and to learn from others!Leave me a voice message at HowToPodcast.ca_____https://howtopodcast.ca/

Episode 415 - Live Podcasting, is it Just a Fad, A Flashback, or the Future of PodcastingWhy Live Podcasting Is Captivating (Even for On-Demand Fans)Real-Time Audience InteractionLive podcasting lets you engage with your audience as the show happens. Listeners can ask questions, offer feedback, and even steer the conversation in real time, creating a dynamic, two-way experienceThis immediate feedback loop isn’t possible with traditional, pre-recorded podcasts. It fosters a sense of community and makes listeners feel truly seen and heard Community Building and Shared ExperienceWhile on-demand listening is solitary, live podcasting creates a collective event. Fans gather at the same time, interact in chat, and share the excitement of being part of something unfolding in the momentThis “appointment listening” can actually strengthen loyalty, as listeners bond with each other and the host over a shared experienceEnhanced Engagement and AuthenticityLive shows are unpredictable and spontaneous. That energy—laughter, surprises, even mistakes—can make for compelling, authentic content that stands out in a world full of heavily edited audioThe adrenaline of performing live often brings out the best in hosts, sharpening their skills and boosting their confidence Unique Content OpportunitiesLive podcasting is perfect for big announcements, special events, or timely discussions—think election night coverage, Q&A sessions, or live interviews with breaking newsIt also opens the door to multimedia integration, such as live video, real-time polls, and even VR/AR experiences, making your show more interactive and innovativeRevenue and Brand GrowthLive events can be monetized through ticket sales, exclusive access, sponsorships, or merchandise drops. They also help elevate your brand, adding credibility and attracting new listeners who crave interactive experiencesAddressing the “But Isn’t This Just Radio?” ArgumentYes, live podcasting shares DNA with radio, but it’s fundamentally different in its flexibility, interactivity, and the power it gives creators. You’re not bound by station formats or commercial breaks.Unlike radio, live podcasts can be repurposed—record the live show, edit it, and release it as an on-demand episode for your regular audienceThe tools and platforms available now (live chat, video, analytics, audience polls) offer a level of engagement and data-driven customization that old-school radio never couldIs Live Podcasting for Everyone?Not necessarily. The traditional, on-demand model isn’t going anywhere—most listeners still prefer it for multitasking and convenience. But live podcasting offers a unique, high-engagement layer for those who want to deepen their connection with their audience, experiment with new formats, or create buzz around special moments.Final ChallengeIf you value community, crave real-time feedback, or want to create unforgettable, interactive experiences for your listeners, live podcasting is worth a try. It’s not about replacing on-demand episodes—it’s about adding a new dimension to your podcasting toolkit. You might just find that the energy, authenticity, and connection of live shows bring a whole new level of excitement to your workWant more?https://community.triblive.com/articles/The-Future-of-Live-Podcasting-Beyond-Conventional-Broadcasting___https://howtopodcast.ca/

Episode 414 - Skate to Where the Podcasting Puck Is Going - The Future of PodcastingIn this forward-looking episode, we explore where podcasting is headed, the big ideas shaping its future, and how creators can position themselves to benefit as early adopters. Framing our conversation is Wayne Gretzky’s iconic advice: “I skate to where the puck is going to be, not where it has been”We’ll discuss how podcasters can anticipate the next wave, not just follow the crowd, and carve out unique opportunities in the evolving landscape.Wayne Gretzky famously said, “I skate to where the puck is going to be, not where it has been”This mindset is crucial for podcasters who want to thrive in a rapidly changing industry. Instead of simply reacting to current trends, successful creators look ahead, anticipate shifts, and position themselves at the forefront of innovationWayne Gretzky’s Wisdom: Anticipating the Next MoveBig Ideas Shaping the Future of PodcastingVideo Podcasting & Multi-Channel ContentVideo is becoming central, with platforms like YouTube and Spotify investing heavily in video podcasts. Creators who embrace video (and its analytics) will have deeper audience engagement and more promotional opportunitiesAI and AutomationAI-driven tools are transforming editing, transcription, and even content creation. These advancements lower barriers to entry and free up creators to focus on storytelling and community-buildingInteractive and Always-On ContentThe rise of interactive podcasts—where listeners can ask questions or influence the show—and always-on formats are making podcasts more engaging and community-drivenNiche Communities and Direct MonetizationSmaller, focused podcasts are thriving through direct patronage, memberships, and community-building, rather than chasing mass-market appealFormat Innovation and Hybrid ShowsHybrid formats (mixing narrative, documentary, and interviews) are gaining traction, allowing creators to stand out and deliver richer experiencesHow to Get Ahead: Applying the Gretzky PrincipleAdopt Early, But ThoughtfullyDon’t just chase every new trend. Instead, watch where the industry is moving and identify under-served spaces where you can innovate and leadBuild for Video and Multi-PlatformStart experimenting with video and multi-channel distribution now, so you’re ready as these platforms become dominantIntegrate AI and AutomationEmbrace AI tools to streamline your workflow and enhance your content quality, giving you more time to connect with your audienceFoster Community and InteractionUse interactive features and social media to deepen listener engagement and build a loyal community around your showDiversify Your FormatMix up your episode formats to keep content fresh and appealing to a wider range of listeners____https://howtopodcast.ca/