S2E3: How to Sell Art on Instagram

The Artist’s Toolbox, hosted by art industry experts Imane Bouhlou and Francesca Budini Gattai, is the podcast dedicated to supporting emerging artists with advice on art business careers. This show provides comprehensive solutions to help artists achieve clarity in their artistic research, make the most of the available digital tools and introduce themselves in the art world. This week on the show Imane and Francesca had the pleasure to interview Joe Webster, a British plein-air painter who combines acrylics, spray paint, water-soluble materials and e-waste to create graffiti landscapes that respond to the environment. Webster captures the man-made imprint on nature while promoting climate optimism.  Webster has extensively exhibited in the UK, in Portugal with Galeria Corté Real, and in Australia with JahRoc Galleries. In 2016, he received the South West Academy’s Whitespace Award and in 2018 he published his first monograph titled Living Canvas. His artworks are held in private collections in the UK, Spain, Portugal, France, Sweden, Germany, Czech Republic, the Philippines, Malaysia, Australia, Brazil, Canada, and the USA.   In this episode you will hear about: The artist’s journey and how he came to develop his current style Joe Webster’s thoughts on formal education as opposed to learning on the field  The artist’s relationship with Nature and the environment Climate optimism and the importance of renewing our love for Nature to fight climate change The artist’s most memorable exhibition  Joe Webster sharing the best advice he received as an artist How to recover from creative blocks and periods of self-doubt Subscribe to Joe Webster’s Mailing List at www.joewebsterart.com to receive exclusive access to his works and follow him on Instagram @joewebsterart!   The aim of this show is to create an honest, fun, educational and inspirational space that delivers high-value advisory content to support talented artists navigating the art and digital worlds; providing professional insights that improve the listener’s knowledge helping them to successfully run their art business and get more exposure for their art. For more information on what was discussed on today’s show head to www.imagecuratorsadvisory.com and let us know your No.1 lesson from today’s show via Instagram Stories; tag us via  @imagecuratorsadvisory. Don't forget to join our new Facebook Group “The Artist’s Toolbox” at https://www.facebook.com/groups/theartiststoolbox.  Join us today and learn more about the podcast topics of the week, ask questions, receive free support or just hang out with us and other fellow artists. 

The Artist’s Toolbox, hosted by art industry experts Imane Bouhlou and Francesca Budini Gattai, is the podcast dedicated to supporting emerging artists with advice on art business careers. This show provides comprehensive solutions to help artists achieve clarity in their artistic research, make the most of the available digital tools and introduce themselves in the art world. This week on the show Imane and Francesca discuss how artists can negotiate the sales of their artworks with collectors in a way that will help them grow and expand their audience. In this episode you will hear about: Ways to handle smooth transactions with art collectors smoothly How asking the right questions will help you in the negotiation process Why you should always consider a margin for negotiation in your prices The importance of building a strong relationship with the collectors Resources that can help you develop and improve on your negotiation skills The aim of this show is to create an honest, fun, educational and inspirational space that delivers high-value advisory content to support talented artists navigating the art and digital worlds; providing professional insights that improve the listener’s knowledge helping them to successfully run their art business and get more exposure for their art. For more information on what was discussed on today’s show head to https://www.imagecuratorsadvisory.com/ and let us know your No.1 lesson from today’s show via Instagram Stories; tag us via https://www.instagram.com/imagecuratorsadvisory/ The books mentioned in this episode are:   The Art of Persuasion, Bob Burg  How To Negotiate, Christopher Copper-Ind Getting Ready to Negotiate, Getting to YES Workbook, Roger Fisher and Danny Ertel Don't forget to join our new Facebook Group “The Artist’s Toolbox” at https://www.facebook.com/groups/theartiststoolbox.  Join us today and learn more about the podcast topics of the week, ask questions, receive free support or just hang out with us and other fellow artists.  Disclaimer: The product links provided are Amazon affiliate links and we will earn a small commission through your purchases. This will help us with the production costs of our Podcast and keep it running and free for everyone.

The Artist’s Toolbox, hosted by art industry experts Imane Bouhlou and Francesca Budini Gattai, is the podcast dedicated to supporting emerging artists with advice on art business careers. This show provides comprehensive solutions to help artists achieve clarity in their artistic research, make the most of the available digital tools and introduce themselves in the art world.   This week on the show Imane and Francesca discuss the problem with art scams and how to avoid them.   In this episode you will hear:   How to verify the legitimacy of the person you suspect being a scammer What to do when if an art scammer reaches out to you How to spot fake sales enquiries What are the most common payment scams           The aim of this show is create an honest, fun, educational and inspirational space that delivers high-value advisory content to support talented artists navigating the art and digital worlds; providing professional insights that improves the listener’s knowledge helping them to successfully run their art business and get more exposure for their art.   For more information on what was discussed on today’s show head to https://www.imagecuratorsadvisory.com/ and let us know your No.1 lesson from today’s show via Instagram Stories; tag us via https://www.instagram.com/imagecuratorsadvisory/   Don't forget to join our new Facebook Group “The Artist’s Toolbox” at https://www.facebook.com/groups/theartiststoolbox.  Join us today and learn more about the podcast topics of the week, ask questions, receive free support or just hang out with us and other fellow artists. 

The Artist’s Toolbox, hosted by art industry experts Imane Bouhlou and Francesca Budini Gattai, is the podcast dedicated to supporting emerging artists with advice on art business careers. This show provides comprehensive solutions to help artists achieve clarity in their artistic research, make the most of the available digital tools and introduce themselves in the art world. This week on the show Imane and Francesca discuss the steps you need to take to start selling on Instagram.   In this episode you will hear: How to make your profile more attractive and engaging and easily direct collectors to your website/ e-commerce or sign up to your newsletter. How to set up an Instagram Shop and what are the tricks to increase your chances to have a successful application.  Tips and Tricks to advertise your Instagram Shop on the app How to create a compelling post that leads to sales opportunities.   The aim of this show is create an honest, fun, educational and inspirational space that delivers high-value advisory content to support talented artists navigating the art and digital worlds; providing professional insights that improves the listener’s knowledge helping them to successfully run their art business and get more exposure for their art.   For more information on what was discussed on today’s show head to https://www.imagecuratorsadvisory.com/ and let us know your No.1 lesson from today’s show via Instagram Stories; tag us via https://www.instagram.com/imagecuratorsadvisory/ Don't forget to join our new Facebook Group “The Artist’s Toolbox” at https://www.facebook.com/groups/theartiststoolbox.  Join us today and learn more about the podcast topics of the week, ask questions, receive free support or just hang out with us and other fellow artists. 

The Artist’s Toolbox, hosted by art industry experts Imane Bouhlou and Francesca Budini Gattai, is the podcast dedicated to supporting emerging artists with advice on art business careers. This show provides comprehensive solutions to help artists achieve clarity in their artistic research, make the most of the available digital tools and introduce themselves in the art world.   This week on the show Imane and Francesca discuss how you can overcome some of the obstacles you can face when you start selling your art online.      In this episode you will hear:   What are the first things that you need to consider when selling art online Why it is important to define the type of work you will be selling online. What is the right price range for starting selling online How growing your social media accounts will drive more traffic to your website Why having your own e-commerce platform is more important than selling only on marketplaces.       The aim of this show is create an honest, fun, educational and inspirational space that delivers high-value advisory content to support talented artists navigating the art and digital worlds; providing professional insights that improves the listener’s knowledge helping them to successfully run their art business and get more exposure for their art.   For more information on what was discussed on today’s show head to https://www.imagecuratorsadvisory.com/ and let us know your No.1 lesson from today’s show via Instagram Stories; tag us via https://www.instagram.com/imagecuratorsadvisory/   Don't forget to join our new Facebook Group “The Artist’s Toolbox” at https://www.facebook.com/groups/theartiststoolbox.  Join us today and learn more about the podcast topics of the week, ask questions, receive free support or just hang out with us and other fellow artists. 

The Artist’s Toolbox, hosted by art industry experts Imane Bouhlou and Francesca Budini Gattai, is the podcast dedicated to supporting emerging artists with advice on art business careers. This show provides comprehensive solutions to help artists achieve clarity in their artistic research, make the most of the available digital tools and introduce themselves in the art world.   In this episode you will hear:   Why art fairs, such as Frieze and The Other Art Fair, are important to visit and to exhibit at as an artist How engage and connect with collectors, visitors, curators and galleries during art fairs The benefits of liaising with other artists How art fairs can provide an opportunity to practice public speaking and receive feedback on your own artistic practice       The aim of this show is create an honest, fun, educational and inspirational space that delivers high-value advisory content to support talented artists navigating the art and digital worlds; providing professional insights that improves the listener’s knowledge helping them to successfully run their art business and get more exposure for their art.   For more information on what was discussed on today’s show head to https://www.imagecuratorsadvisory.com/ and let us know your No.1 lesson from today’s show via Instagram Stories; tag us via https://www.instagram.com/imagecuratorsadvisory/   Don't’ forget to join our new Facebook Group “The Artist’s Toolbox” at https://www.facebook.com/groups/theartiststoolbox.  Join us today and learn more about the podcast topics of the week, ask questions, receive free support or just hang out with us and other fellow artists.

The Artist’s Toolbox, hosted by art industry experts Imane Bouhlou and Francesca Budini Gattai, is the podcast dedicated to supporting  emerging artists with advice on how to present their work and their images online. This show provides comprehensive solutions to help artists achieve clarity in their artistic research, make the most of the available digital tools and introduce themselves in the art world.   This week on the show Imane and Francesca discuss Art Licensing and how this can help you make money from your art. It’s an aspect of the art industry that somehow still seems to be mysterious to a lot of artists. Art Licensing is a great opportunity for artists interested in working with bigger companies and creating a source of passive income for their art business. There are several manufacturers and retailers that are always looking to use new art on their product lines as a way to attract more clients.   In this episode you will hear how to: What is Art Licensing Things you need to look out for when researching potential companies and competition Why creating a dedicated and organised portfolio is important The importance of remaining the sole copyright holder of the licensed work Negotiating terms and agreements and seeking to receive royalties instead of simple flat fees Why you should follow up with companies that you haven’t heard from yet. The power of connecting with artists that are already licensing their work and with the people in charge at the company you want to license your work to Ways to try self-licensing The aim of this show is create an honest, fun, educational and inspirational space that delivers high-value advisory content to support talented artists navigating the art and digital worlds; providing professional insights that improves the listener’s knowledge helping them to successfully run their art business and get more exposure for their art.   For more information on what was discussed on today’s show head to https://www.imagecuratorsadvisory.com/ and let us know your No.1 lesson from today’s show via Instagram Stories; tag us via https://www.instagram.com/imagecuratorsadvisory/

The Artist’s Toolbox, hosted by art industry experts Imane Bouhlou and Francesca Budini Gattai, is the podcast dedicated to supporting  emerging artists with advice on how to present their work and their images online. This show provides comprehensive solutions to help artists achieve clarity in their artistic research, make the most of the available digital tools and introduce themselves in the art world.   This week on the show Imane and Francesca discuss how to deal with a Private Art Commission.  Art commissions can be an important source of extra income, but the process is not always as straightforward as it seems. In this episode we are going to explain which steps you need to take to always have positive outcomes and avoid misunderstandings and stressful situations.  In this episode you will hear how to: Understand your client’s preferences - send them previous work, reference material, and ask as many questions as possible. Balance Artistic integrity with career stage - be prepared to compromise if necessary and if beneficial to your career Submit the initial drafts - and many others during the process. Write an agreement and receive an initial deposit equal to 50% of the agreed price. Your client becomes your partner during this journey - involve them in the process as much as possible until the artwork is completed!     The aim of this show is create an honest, fun, educational and inspirational space that delivers high-value advisory content to support talented artists navigating the art and digital worlds; providing professional insights that improves the listener’s knowledge helping them to successfully run their art business and get more exposure for their art.   For more information on what was discussed on today’s show head to https://www.imagecuratorsadvisory.com/ and let us know your No.1 lesson from today’s show via Instagram Stories; tag us via https://www.instagram.com/imagecuratorsadvisory/

The Artist’s Toolbox, hosted by art industry experts Imane Bouhlou and Francesca Budini Gattai, is the podcast dedicated to supporting  emerging artists with advice on how to present their work and their images online. This show provides comprehensive solutions to help artists achieve clarity in their artistic research, make the most of the available digital tools and introduce themselves in the art world. For this episode, we had the honour of interviewing Jean-David Malat, a London based art dealer and curator. Originally from Paris, JD is an internationally recognised curator and art expert who has worked privately with prominent clients and has been in the industry for more than sixteen years. Jean-David has discovered, promoted and established over a dozen formerly-unknown artists, and aims to use his years of expertise to bring even more artists to the world’s attention. Through a series of exhibitions and museum shows, JD has helped several artists achieve international acclaim, including Santiago Parra, Conrad Jon Godly, Henrik Uldalen and Kojo Marfo.  In this episode you will learn more about the relationship between art dealers and their artists and receive tips for your artistic career journey.   The aim of this show is create an honest, fun, educational and inspirational space that delivers high-value advisory content to support talented artists navigating the art and digital worlds; providing professional insights that improves the listener’s knowledge helping them to successfully run their art business and get more exposure for their art. For more information on what was discussed on today’s show head to https://www.imagecuratorsadvisory.com/ and let us know your No.1 lesson from today’s show via Instagram Stories; tag us via https://www.instagram.com/imagecuratorsadvisory/

The Artist’s Toolbox, hosted by art industry experts Imane Bouhlou and Francesca Budini Gattai, is the podcast dedicated to supporting emerging artists with advice on how to present their work and their images online. This show provides comprehensive solutions to help artists achieve clarity in their artistic research, make the most of the available digital tools and introduce themselves in the art world.   This week on the show Imane and Francesca discuss how to get ready for an art exhibition. Whether you’re an experienced or a novice-ish artist, joining art shows and exhibitions are some of the most important ways in which artists can widen their reach, connect with new or existing clients, and simply work on building their own personal brand. Being able to step out of your comfort zone and prepare yourself for your first art exhibit is a feat that deserves big congratulations. But that’s just one side of the coin. The other side is where all the hard work needs to be done.   In this episode you will hear:   What you need to take into account when preparing your works for a show.   Why creating photographic and video content during the creation process is important.    Preparing Certificates of Authenticity for all the artworks   Things you need to discuss with galleries or event organisers   Promoting yourself and your art during the exhibition   The aim of this show is create an honest, fun, educational and inspirational space that delivers high-value advisory content to support talented artists navigating the art and digital worlds; providing professional insights that improves the listener’s knowledge helping them to successfully run their art business and get more exposure for their art.   For more information on what was discussed on today’s show head to https://www.imagecuratorsadvisory.com/ and let us know your No.1 lesson from today’s show via Instagram Stories; tag us via https://www.instagram.com/imagecuratorsadvisory/