The Art of Communication podcast

111: Mike "C-Roc" Ciorrocco | Rocket Fuel for Building People Up

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Care about how people experience you, not about what they think of you. This is a mantra that Mike "C-Roc" Ciorrocco believes in. Mike is the Chief Executive Officer of People Building, Inc., which helps individuals and groups realize their full potential. He joins us in this episode to talk about his “Rocket Fuel Formula” that helps his clients become unstoppable no matter the odds.

In this Episode:


[00:01 - 03:21] Opening Segment

  • Let’s get to know Mike "C-Roc" Ciorrocco
  • Lifehack to get 100% participation from yourself


[03:22 - 13:12] The Formula to be Unstoppable

  • Think about how people experience you
  • Mike tells us why
  • How to deal with adversities according to Mike
  • Mike’s “Rocket Fuel Formula” to be unstoppable


[13:13 - 20:44] The Non-Negotiables

  • Mike’s approach in coaching people to be unstoppable
  • Individual or company, these are what you need
  • What holds people back from being successful?


[20:45 - 29:04] 3 C’s To Be The Best Version of Yourself

  • Why vulnerability is powerful according to Mike
  • 3 C’s you need to be the best versions of yourself
  • What’s next for Mike?


[29:05 - 33:22] Take Control of Your Future

  • The conversation that left you with the most impact
  • With his business partner, Jared Yellin
  • What communication skill would you have wanted to learn sooner?
  • Not caring about what people think
  • The best communicator you know
  • Grant Cardone


[33:23 - 35:20] Closing Segment

  • Connect with Mike!
  • Links below
  • Final words from me


Tweetable Quotes:

“I don’t worry about what people think of me. I worry about how people experience me.” - Mike Ciorrocco

“In life, when you believe in something, people are gonna try to talk you out of your beliefs.” - Mike Ciorrocco



Resources Mentioned:




Email [email protected] to connect with Mike. You can also get in touch with him on LinkedIn, Facebook, Twitter, Instagram, and YouTube. Check out his website to turn your setbacks into rocket fuel!


  • Listen to his podcast
  • Buy Mike’s book,

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