The Art of Communication podcast

108: Mastering Relationship Selling

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10:38
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Building a relationship in a business setting doesn’t have to be different from making new friends in your personal life. That is why I’m going to share some tips in this episode to do what I call “relationship selling” in business. These include being prepared in initiating a conversation, keeping it going, and adding value to become a trusted advisor. Don’t miss these tips as I believe relationship building is key to drive your sales and growth forward.

Let’s listen to this episode and master relationship selling!


In this Episode:

[00:01 - 01:28] Opening Segment

  • I introduce our topic for today
  • Can relationship building lead to sales?


[01:29 - 09:35] Relationship Selling

  • I define what is relationship selling
  • Why not be transactional instead?
  • Preparation and research are keys
  • Take notes of important facts about the other person
  • Keep the conversation going
  • How to become a trusted advisor


[09:36 - 10:38] Closing Segment1

  • Don’t miss this reminder to close our episode!
  • Boost your EQ by 10% and your sales by 20%.
  • Free e-course link below
  • Final words from me


Tweetable Quotes:

“What I’m looking for is a spark of common ground for us to be able to start to build a relationship around.” - Greg Rice

“At the end of the day, we’re just trying to build real relationships, real friendships, just like you would with anybody else. Just ‘cause it’s a professional space doesn’t mean that your approach is any different.” - Greg Rice

“Personal relationship first leads to long-term business relationship. Anything else is just transactional and short-sighted.” - Greg Rice



Resources Mentioned:

  • FREE e-course to master body language and micro-expressions to boost your EQ by 10% and sales by 20%. Check it out here.
  • The Ben Franklin Effect



You can connect with me on LinkedIn, Twitter, Instagram, and Facebook. Join The Communication Nation and learn from others in the community. Feel free to email me at [email protected], I’d love to hear from you!


Want more help with your digital marketing? Go to my website https://gregjrice.com/inflection/ and let’s have a conversation.


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