Swell Season Surf Radio podcast

Nearshore with Steve Hawk

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There was a time when surf magazines didn’t just report on surf culture—they helped create it.

Before influencers, reels, blogs, vlogs, and even the internet, magazines like Surfer were our conduit to the wider surfing world. They told us who mattered, what was happening, where surfing was going, and what was worth celebrating, questioning, or remembering. And the editors were the stewards of that culture.

Steve Hawk was at the helm of Surfer Magazine—the “Bible of the Sport”—from 1990 to 1998, one of the most transformative periods in modern surfing. The Momentum Generation was emerging, VHS surf videos were reshaping how we consumed surfing, the culture and aesthetics were changing, and the internet was about to upend everything.

In this episode of Swell Season Surf Radio, Steve joins us to look back at those years: the beautifully chaotic Surfer newsroom, the rivalry with Surfing Magazine, the blurry line between editorial independence and the surf industry, and what it meant to help shape surf culture before algorithms took over the job.

We also talk about what surfing has gained—and lost—in the digital age, the importance of community in the lineup, and Steve’s fascinating career after Surfer, which took him through Surfline, Swell.com, the Tony Hawk Foundation, HBO, Sierra magazine, and Stanford Business.

Those seemingly disparate experiences all collide in Steve’s debut novel, Nearshore, a fast-moving ocean noir that brings surfing together with Silicon Valley, nuclear terrorism, AI, environmentalism, and some uncomfortable questions about technology, power, and who gets to shape our future.

In many ways, Nearshore feels like Steve Hawk’s entire career packed into one story.And that gives us a lot to talk about.

Steve Hawk is our guest on this episode of Swell Season Surf Radio.

Follow Steve on his instagram: @stevehawk6211You can Purchase his new book, “Nearshore” here: https://inkspellbooks.com/book/9798217062331 

The Swell Season Surf Podcast is recorded by The NewsStand Studio at Rockefeller Center in the heart of Manhattan and is distributed by The Swell Season Surf Radio Network. 

For more information, you can follow @swellseasonsurfradio on Instagram or go to our website: www.swellseasonsurf.com 

Music: 
Artist: David Bowie
Song: The Man Who Sold The World
Album: The Man Who Sold The World

00:00 Surf Magazines Matter02:08 Meet Steve Hawk
04:30 From Rookie to Leader
07:13 Learning to Manage
09:16 Money and Surfing13:04 Swag and Sponsors
15:50 Did Surfer Shape Culture17:39 Great Stories and Writers
22:05 Inside Surfer Office30:26 North Shore Slide Nights
36:01 Show Up and Be Kind41:14 New York Surf Culture
44:35 Rockaway Boardwalk Scene
44:54 Diversity In The Lineup
47:48 Surf Clubs And Community
48:45 Offline Culture Comeback
50:38 Surfing And Intellectual Life
54:13 Crowds And Finding Empty Peaks
55:36 Democratization Of Surf Media
01:01:16 Algorithms And Tech Oligarchs
01:06:54 Cambridge Analytica And Precrime
01:08:48 Billionaire Villain Blueprint
01:14:14 Nuclear Terror And Scapegoats
01:17:47 Ocean As Antidote
01:20:10 Unfettered Capitalism Critique
01:24:38 Politics In Fiction
01:25:02 Surf Authenticity Details
01:25:47 Real Life Stories
01:28:52 War Tech And Surfing
01:31:21 AI Fear And Control
01:33:04 Magazine Rivalries
01:35:34 Donut Prank Fallout
01:38:58 Split Cover Debate
01:42:51 Tudor Cover Myth
01:45:38 Surfing Future Predictions
01:48:09 Climate And Ocean Threats
01:51:33 Media Diet And Bubbles
01:55:49 Surfers Questionnaire
01:59:25 Where To Find Nearshore
02:00:58 Final Thanks And Outro


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