Snippet (from Episode 259)- Will Pithers, Strategic Partner Manager for Sports at Meta, The Way Athletes See Themselves is Changing. 🏆

🚀 How One Small Idea Helped Shape Uber for BusinessSometimes, a big business opportunity starts with a simple question.In this podcast snippet, Vishnu Acharya, ex-Head of Network Infrastructure EMEA at Uber, shares how an idea to offer Uber credits to third-party clients helped validate a use case that contributed to the development of Uber for Business.💡 By connecting the right people across business and engineering, a small experiment became an opportunity to solve a real customer need.The takeaway? Innovation isn't always about starting from scratch. Sometimes, it's about recognizing an opportunity and bringing the right people together to make it happen. 🤝🎙️ Listen to the full podcast to hear Vishnu share more insights on innovation, collaboration, and turning ideas into business opportunities- https://premade.outgrow.us/interview-with-vishnu-Acharya #Uber #UberForBusiness #Innovation #BusinessStrategy #ProductDevelopment #Entrepreneurship #Leadership #Technology #DigitalTransformation

Rajat Nigam is the Head of Technology & Media Operations at JioStar India, where he leads one of the largest media technology teams in the country. His career spans the full spectrum of media, from international sports and studio production to live news operations, satellite communications, and digital platforms including OTT and publishing. He currently oversees critical verticals like Enterprise IT, Cybersecurity, Digital Transformation, and Innovation for one of India's biggest media powerhouses. A Certified Digital Director from the World Council of Directors, he is also Blockchain certified and edX certified in Generative AI for Business Leaders. His work has earned him recognition as Top 5 Innovative CTO globally, CIO of the Year, and most recently, the Broadcast Excellence Award at BES Expo 2026. He is widely regarded as one of India's most influential voices in media technology and thought leadership.On The Menu:The anxiety and focus behind every live sports frameWhat young streaming talent misses about baseband and live productionHow consumer data shapes storylines and presentation stylesWhy great content, not tech tricks, beats shrinking attention spansMinimal viable AI versus the hype around agents and generative AIWhy AI is not cutting costs yet at JioStarHow 30 years of experience now equals two to four

🛍️ The Customer Is the Ultimate Decision-Maker. Are You Listening?Retail teaches you one lesson that applies to every business: put the customer at the center of every decision. 🎯For Raji Behal, Head of Western and Southern Europe, UK and Ireland at Klarna, starting her career on the shop floor shaped how she thinks about customer-centricity today.💡 Whether you're selling a product or a payment service, customers ultimately decide what they're willing to pay for. Understanding their needs isn't optional. It's what drives better decisions.🎙️ Listen to the full podcast to hear Raji share more insights on customer-centricity and what businesses can learn from retail- https://premade.outgrow.us/interview-with-Raji-Behal #CustomerExperience #CustomerCentricity #Retail #Marketing #Leadership #BusinessStrategy #Klarna #Outgrow

🎙️ Athletes Are More Than Players. They're Storytellers, Too.For Will Pithers, Strategic Partner Manager for Sports at Meta, the way athletes see themselves is changing. 🏆Today, athletes are embracing their roles not just as professional sportspeople, but also as entertainers and storytellers. This shift opens up new ways to connect with fans, showcase their personalities, and build more meaningful relationships. 🤝📱✨ More authentic stories. Stronger fan connections. New possibilities for sports.🎧 Listen to the full podcast to discover how athlete storytelling is transforming fan engagement- https://premade.outgrow.us/interview-with-will-pithers #SportsMarketing #AthleteBranding #Storytelling #DigitalMarketing #Meta #SportsBusiness #ContentCreation #SocialMedia

🤝 Great Partnerships Don’t Just Meet Expectations. They Multiply Them.For Harish Sarma, VP, Business Development & Partnerships at Yahoo, the real value of a partnership lies in what both sides can achieve beyond the original agreement.💡 The secret? Ensuring both partners are equally invested, committed to the relationship, and willing to allocate the right resources to make it succeed.When both sides work toward shared success, the results can go far beyond the initial expectations. 🚀🎙️ Listen to the full podcast to hear Harish share his perspective on building stronger, more impactful partnerships- https://premade.outgrow.us/interview-with-harish-sarma#Partnerships #BusinessDevelopment #StrategicPartnerships #Leadership #BusinessGrowth #Marketing #Yahoo

🎙️ Category Creation Starts With Making People Recognize the Problem.How do you market a category that doesn't exist yet? You start by helping people understand why they need it. 💡Louise Beaumont, Head of Marketing and Communications at Invela Network, shares how category creation goes beyond generating leads. It's about making the market recognize a problem, adopt new language, and understand the need for a solution.🚀 From sparking conversations in boardrooms to shaping how an entire market thinks, success comes when people start seeing the problem through your lens.🎧 Listen to the full podcast to discover how to create a new category, measure its success, and turn market awareness into demand- https://premade.outgrow.us/interview-with-Louise-Beaumont #CategoryCreation #B2BMarketing #MarketingStrategy #DemandGeneration #BrandPositioning #Fintech #RiskManagement #InvelaNetwork

🚀 The Future Won’t Wait. So Why Should We?For Ivan Branco, Head of Information Management, AI, and Analytics at Volvo Group Trucks Operations, technology is evolving too quickly for traditional long-term strategies.📊 Data is growing.🤖 AI is accelerating.🔄 Digital twins are becoming more powerful.👥 Customers and employees are changing with it.The key? Don’t fear change. Embrace it. The future is still being shaped, and there’s energy in being part of that journey.🎙️ Listen to the full podcast to hear Ivan share his perspective on navigating rapid technological change and building for the future- https://premade.outgrow.us/interview-with-ivan-branco #AI #DigitalTransformation #EmergingTechnology #DataAnalytics #Innovation #Technology #Leadership #VolvoGroup

🤖 AI Governance Is a Team Sport.For John Hearty, VP & Head of AI Governance at Mastercard, effective AI governance requires more than technical expertise. It brings together data scientists, AI practitioners, communicators, regulatory experts, privacy professionals, and more. 🤝As AI becomes part of highly regulated industries, connecting technology, governance, privacy, and regulation becomes essential for responsible innovation.🎙️ Listen to the full podcast to hear John share more insights on building effective AI governance in a rapidly evolving landscape- https://premade.outgrow.us/interview-with-John-Hearty #AIGovernance #AI #ResponsibleAI #AILeadership #DataScience #Privacy #Innovation #DigitalTransformation #Mastercard

☁️ Stop Managing Infrastructure. Start Building Business Value.For Moutia Khatiri, Global CTO for Online & Omnisales at L'Oréal Groupe, cloud technologies are changing how teams work by allowing them to move their focus away from underlying technical layers and toward what truly matters: creating business value.💻 Less time deploying and patching infrastructure⚡ More focus on building applications💰 Greater cost efficiency with pay-per-use models🚀 More room for innovation🎙️ Listen to the full podcast to hear Moutia share more insights on how cloud technology is reshaping the way businesses build and innovate- https://premade.outgrow.us/interview-with-Moutia-Khatiri #CloudTechnology #CloudComputing #DigitalTransformation #Technology #Innovation #BusinessValue #CTO #TechLeadership #Omnichannel #LOréal

Will Pithers is the Strategic Partner Manager for Sports at Meta, where he works directly with Premier League clubs, Formula 1 teams like Mercedes, leagues, federations, and top athletes to sharpen their content strategy across Meta's platforms. Before this, he was at City Football Group, giving him a rare view from both inside a club and inside the platform. He's helped shape major moments like the Olympics and World Cup, where the numbers on his platforms have shattered records in real time. His work sits at the exact point where sport, culture, and social media collide, decoding what actually makes fans stop scrolling. He's also become a regular voice on sports and tech podcasts, unpacking where fan engagement is headed next.On The Menu:Why polished content often loses to shareable, viral momentsWhy lazy long-form is dying, not long-form itselfMeasuring success through shares per reach, not just like What watching sports could look like ten years from now What top clubs, leagues, and F1 teams have in commonWill's path from football dreams to Meta's sports partnershipsWhy more athlete storytellers make Meta's job easier