Marketer of the Month podcast

EPISODE 259- The Stream Must Go On: JioStar CTO Rajat Nigam on Keeping Millions Watching

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Rajat Nigam is the Head of Technology & Media Operations at JioStar India, where he leads one of the largest media technology teams in the country. His career spans the full spectrum of media, from international sports and studio production to live news operations, satellite communications, and digital platforms including OTT and publishing. He currently oversees critical verticals like Enterprise IT, Cybersecurity, Digital Transformation, and Innovation for one of India's biggest media powerhouses.


A Certified Digital Director from the World Council of Directors, he is also Blockchain certified and edX certified in Generative AI for Business Leaders. His work has earned him recognition as Top 5 Innovative CTO globally, CIO of the Year, and most recently, the Broadcast Excellence Award at BES Expo 2026. He is widely regarded as one of India's most influential voices in media technology and thought leadership.


On The Menu:

  • The anxiety and focus behind every live sports frame
  • What young streaming talent misses about baseband and live production
  • How consumer data shapes storylines and presentation styles
  • Why great content, not tech tricks, beats shrinking attention spans
  • Minimal viable AI versus the hype around agents and generative AI
  • Why AI is not cutting costs yet at JioStar
  • How 30 years of experience now equals two to four

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