How to Use our Ladder of Transformation to Become the Obvious Option

Send us a textIn this episode of the Not-So Kind Regards podcast, hosts Maddy and Caroline break down the essentials of building a solid brand strategy. They debunk the myth that a brand is just a logo, diving into the more profound elements like audience understanding and creating a unique brand essence. They also explore how being authentic and standing out drives engagement. They discuss critical components of a brand's success—essence, tone of voice, and personality—while sharing personal insights on mindset shifts and overcoming challenges to craft a genuinely compelling brand.Episode Highlights: Introduction and WelcomeDefining Brand StrategyThe Importance of Knowing Your AudienceAuthenticity in BrandingMindset and Brand StrategyResources:  Birdcage School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/ To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIdentify as a multi-passionate entrepreneur or marketer? This episode is for you.  Maddy shares her personal experiences managing a neuro-spicy mind, offering insights on finding strength in multi-passionate tendencies while overcoming perfectionism and self-doubt. You’ll learn how to channel your many interests into successful ventures and the importance of surrounding yourself with the right team. This episode is packed with empowering strategies for both multi-passionates and perfectionists alike, making it a must-listen for anyone seeking to tap into their unique strengths. Episode Highlights: Exploring the strengths and challenges of multi-passionate minds. How neurodiverse traits like ADHD influence creativity and entrepreneurship. The importance of having a supportive team for execution. Understanding perfectionism vs. multi-passionate tendencies in business. Tips for preventing burnout while managing multiple passions. How to align business and life strategies with your values for success. Leveraging your diverse skill set to create a fulfilling career. The power of manifestation and tuning into your intuition. Resources:  Birdcage School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/ To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textAbout this Episode: Is perfectionism getting in the way of you taking action and getting it done?  In this episode, we dive into the perfectionist mindset and its impact on both personal and professional life. We explore how perfectionism can actually be transformed into a superpower when you have the right tools. Caroline shares her journey of navigating perfectionism, offering insights into the challenges it presents and the strategies she has developed to overcome them. Maddy adds her perspective, highlighting the importance of balancing perfectionism with action, especially in the fast-paced world of marketing. Together, they discuss the role of self-awareness, support systems, and the importance of embracing imperfection in achieving success. Episode Highlights: Understanding the perfectionist mindset and its effects on productivity. Strategies for overcoming the paralysis caused by overthinking. The importance of self-awareness in identifying unhelpful perfectionist tendencies. How perfectionism can be turned into a superpower with the right approach. Practical steps for perfectionists to take action and achieve their goals. The role of external support and accountability in managing perfectionism. The significance of embracing imperfection in personal and professional growth. Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIt’s happening. We’re bringing this episode to you from... Maddy’s sauna! What better way to kick off Season 4 of the podcast than covering the topic of Winning Season from a home sauna? >>>Details on your special code to join us for Winning Season below.  In this episode, we cover the mental shifts required to move from a place of feeling disappointed in yourself and not achieving your goals to one of unstoppable momentum and winning energy. This episode is packed with insights on how to align your daily actions with your broader life goals and enter a state where everything flows effortlessly.  Episode Highlights: The mental and emotional shift required to enter winning season. Practical steps for creating a life and marketing plan that aligns with your authentic self. The importance of consistent, small actions in achieving long-term success. Strategies for reprogramming limiting beliefs and expanding your mindset. The role of support systems in maintaining momentum and accountability. Insights into balancing gratitude with the drive for continuous improvement.  Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: Code: Winningseasonpodcast to get $AUD1,000 off the Pay-in-full annual subscription + a FREE 1:1 (45-min) coaching session with Caroline (worth of $AUD1200) - expires 31 August 2024  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textHow can picking up rubbish at a music festival fast-track your career to becoming a digital marketing strategist at a top agency? Tune in to hear Ebony Wareing’s story.In this episode, we chat with Ebony, a key team member at Birdcage Marketing for nearly four years. We explore the evolution of digital marketing, including the industry's response to the iOS 14.1 update, and the critical role of creativity and solid strategies. Ebony also shares her journey of balancing a successful career with motherhood, offering insights into the challenges and rewards of managing both.Episode Highlights:·         Ebony's journey from a live music venue to a digital marketing strategist.·         The evolution of digital marketing and the impact of iOS 14.1 on paid ads.·         The importance of a strong overarching marketing strategy and continuous testing.·         Insights into balancing career and motherhood in a flexible work environment.·         The value of workplace culture that prioritizes mental and physical well-being.·         The significance of understanding audience pain points and aligning creative content with messaging. Resources: ·         Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™ ·         Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy ·         Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/ Where To Find Us: ·         Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/ ·         Birdcage Instagram: https://www.instagram.com/birdcagemarketing/ ·         Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/ ·         Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing ·         Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage ·         Birdcage LinkedIn: https://www.linkedin.com/company/7600856  ·         Caroline Moss Instagram: https://www.instagram.com/caro__moss/  ·         Caroline Moss TikTok: https://www.tiktok.com/@caro_moss  ·         Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  Connect with [podcast guest]:  ·         Connect with Ebony on LinkedIn: https://www.linkedin.com/in/ebony-wareing-5692b2245/ To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textNo one wants to be a “one-person marketing machine” but the reality is, most entrepreneurs and marketers will need to be one at some point in their business and career. In this week’s episode, we dive into the importance of mastering becoming a one-person marketing machine. This episode is packed with actionable advice on how to approach marketing strategically, ensuring that every cog in your marketing machine is working in harmony. Episode Highlights: The significance of being a "One-Person Marketing Machine" in the early stages of business. The importance of balancing generalist knowledge with specialist skills in marketing. Why outsourcing marketing too early can lead to poor results without a solid strategy. The role of strategy in simplifying and enhancing marketing efforts. The benefits of understanding every part of your marketing funnel before outsourcing. Insights into maintaining creative control while scaling your marketing efforts. How being adaptable and agile can make you more effective in a dynamic digital landscape. Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library |  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/    To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textJoin us as we dive into the concept of the Ladder of Transformation, a powerful tool developed and implemented within the Birdcage™ Certified Marketing System, designed to help marketers and business owners articulate the true impact of their products and services. This framework breaks down the transformation process into functional, emotional, and identity-based shifts that resonate deeply with customers.  Episode Highlights: Understanding the Ladder of Transformation and its three levels: functional, emotional, and identity-based. How the Ladder of Transformation simplifies the process of crafting compelling marketing messages. The importance of articulating the transformation your brand delivers to build trust and connect with your audience. Practical examples of applying the Ladder of Transformation across different industries. Insights into aligning marketing strategies with the psychological needs of your audience. The role of self-concept in identity-based transformation and how it drives purchasing decisions.  Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/     To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this inspiring episode, Maddy Birdcage interviews Georgia Sheehan, a Commonwealth Games gold medalist and recent Vogue contributor. Georgia shares her journey and the challenges of narrowly missing out on qualifying for the Paris Olympics by half a point. This must-listen episode is perfect for anyone dedicated to achieving big goals and overcoming setbacks.Maddy and Georgia delve into the mindset required to handle disappointments and rebound stronger. Georgia discusses powerful techniques she developed with world-class sports psychologists over the last decade, including visualization, resilience, and mental strength.Georgia also talks about balancing her life as a professional athlete and a marketing professional, applying athletic discipline to her marketing career. This episode is packed with valuable insights and practical advice for anyone striving to achieve their dreams in sports and beyond.Episode Highlights Georgia Sheehan's journey as a professional athlete and her near miss at the Paris Olympics. The importance of mindset and resilience in overcoming setbacks. Visualization techniques and their impact on performance. Balancing a career in sports with a side hustle in marketing. The power of community and support networks in achieving goals. Overcoming fear of failure and redefining success. Applying lessons from sports to business and personal development. Georgia's experience of writing for Vogue and the impact of sharing her story. The role of sports psychologists in developing mental strength. Practical tips for maintaining motivation and achieving long-term goals. Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Connect with [podcast guest]:   Vogue: Almost Olympian: https://www.vogue.com.au/culture/features/almost-olympian-the-reality-of-missing-out-on-the-olympic-dream/news-story/a18b6a3002223c4de7cc2cdba206bf00 Georgia Sheehan Instagram: https://www.instagram.com/georgiasheehann/  Georgia Sheehan TikTok: https://www.tiktok.com/@georgia_sheehan  To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textFrom closing her busy interior design business, selling her house, and moving her family to Germany, to growing to 10k followers on TikTok and becoming a content specialist, Maxine Edwards (Max) has had a whirlwind past few years. In this episode, she sits down with Maddy Birdcage and Caroline Moss to talk about her journey and how she redefined what happiness and success look like for her. Max shares her experiences, insights, and the lessons she learned along the way. Listeners are in for a treat as Max shares her personal struggles and triumphs, including how she balanced the demands of business and family, ultimately choosing to prioritise her mental health and well-being.  We also dive into the world of content creation with Max as she discusses the importance of authenticity, the impact of mindset on success, and the strategies she used to grow her TikTok following. This episode is packed with actionable insights and inspiration for anyone looking to level-up their personal or professional life.  Episode Highlights: Max’s transition from an interior design business to content creation. Balancing business and personal life, and prioritising mental health. The impact of mindset and subconscious reprogramming on success. Strategies for growing a TikTok following and engaging with the audience. The importance of authenticity and storytelling in content creation. Max’s journey to reaching 10K followers on TikTok. Insights into content creation for personal and business growth.  Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  Connect with Max:  Max TikTok: https://www.tiktok.com/@themaxedwards  Max To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textStruggling with your brand's online presence?Want to align your visuals with your audience's deepest aspirations?Curious about the latest and most effective branding strategies?You're in the right place.In today's episode, we have a special guest, Jessica Steel, our Creative Director at Birdcage Marketing, who has been instrumental in shaping our clients' visual identities for over seven years.Jess brings a wealth of experience and a unique ability to translate clients' often unspoken desires into stunning, cohesive brand visuals. Join us as we explore the critical role of brand consistency, the importance of understanding your audience on a deeper level, and the impact of a well-thought-out brand strategy.Jess shares her insights on everything from the significance of professional photography to the limitations of AI in branding.This episode is packed with actionable advice for business owners, marketers, and designers looking to elevate their brand's visual presence and effectively communicate their value. Jess' expertise will guide you through the essential elements of creating a strong, memorable brand that resonates with your target audience.Tune in and get ready to transform your brand's visual identity with tips and strategies from a true expert in the field. Episode Highlights: Understanding client needs without explicit articulation. Day-to-day work of a creative director. Importance of brand and audience strategy. Transitioning from multiple design options to one concept. Impact of visual consistency on brand recognition. Revamping online presence for better customer trust. Role of UI and UX in web design. Using professional photography for strong online presence. Challenges of matching branding with premium products. Importance of not overcomplicating brand visuals. Resources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTo work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/