How to Create a Brand that Stands Out and Builds Authentic Connections

Send us a textIn this episode of Not So Kind Regards, Maddy and Caroline throw down the unfiltered truth about posting on social media without burning out or overthinking. Forget the fluff—it's time to get real about showing up. They share five hard-hitting steps to cut through the noise, tap into your audience’s real desires, and get your content machine running like clockwork. No excuses, no hiding—just pure, unapologetic action. If you’re ready to take charge and make posting daily feel like second nature, this episode’s got your back. References for Further Learning: If you enjoyed this episode, check out these past episodes on related topics: [August 2024] How to Become a One-Person Marketing Machine [March 2024] Imposter Syndrome: Let’s Talk Straight [November 2023] Unexpected Ways to Increase Engagement on Social Media [September 2023] You’re Probably Doing Social Media the Old Way Next Steps: Ready to take your social media game to the next level? Check out Birdcage School’s Full Library, offering tools, templates, and mindset resources to build your marketing strategy from the ground up. Access here: Birdcage Full Library.  Next Live Workshop: 22nd November at 10 am (AEST) Price: $AU29 / $US19 Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshop Birdcage School Full Library: The Full Library (birdcageschool.com.au) Connect with us: Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/   Birdcage Instagram: https://www.instagram.com/birdcage_school/   Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage   Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/   Birdcage LinkedIn: https://www.linkedin.com/company/7600856    Caroline Moss Instagram: https://www.instagram.com/caro__moss/    Caroline Moss TikTok: https://www.tiktok.com/@caro_moss    To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here  To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this episode of Not So Kind Regards, Maddy and co-host Caroline are back together after six weeks, diving into why taking marketing seriously is essential for business success. They share candid insights on juggling parenthood and entrepreneurship, exploring how neglecting marketing can stifle growth. The duo tackles common challenges like balancing work-life demands, overcoming limiting beliefs, and moving beyond excuses in marketing. You will walk away with practical tips for consistent content creation, handling customer questions, and building resilience in business. The episode wraps up with an inspiring reminder: prioritize your marketing to fuel your business’s growth. Episode Highlights: The Spooky Truth About MarketingTaking Control of Your Marketing StrategyCreating Content That ResonatesBalancing Business and Self-CareHandling Feedback and Building ResilienceJuggling Business and ParenthoodEmbracing Parenthood in Professional LifeBalancing Work and Family ResponsibilitiesThe Reality of Working with KidsThe Importance of Self-Care and Realistic GoalsOvercoming Perfectionism in BusinessThe Essence of True MarketingBuilding a Successful Business for Greater GoodNext Live Workshop:31st October at 10 am (AEST)Price: $AU29 / $US19Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshopBirdcage School Full Library:The Full Library (birdcagemarketingschool.com) Connct with us:Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this episode of the Not So Kind Regards podcast, host Maddy Birdcage gets real about the mistakes she made throughout 2024, both in business and life, and the lessons she's taking away from them. From people-pleasing to misaligned strategies, Maddy breaks down how to bounce back and learn from those mess-ups, offering advice for entrepreneurs, marketers, and business owners. You'll hear how she’s working on balancing productivity, staying aligned with her audience, and navigating the ups and downs of running a business. Key Takeaways:Over-focusing on productivity can backfire; give yourself permission to rest and let things unfold.People-pleasing is a hard habit to break, but staying true to yourself is key.Align your content with your audience’s needs—when it clicks, the results speak for themselves.Don’t ignore your gut instincts, and trust the strategies that have worked for you before.Next Live Workshop:31st October at 10 am (AEST)Price: $AU29 / $US19Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshopBirdcage School Full Library:The Full Library (birdcagemarketingschool.com) Connct with us:Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textWe are bringing this Classic Drops Replay episode back. It has been carefully curated and aged to perfection—like a fine wine resting in a cellar. This replay episode captures unforgettable moments, rich with wisdom, and full of insights that never go out of style. Whether you're a first-time listener or coming back for a fresh pour, this episode delivers the unfiltered, powerful lessons you crave.In this episode, Maddy Birdcage explores the emotional depth of the customer journey, examining how psychological schemas and brand archetypes shape consumer perception. She uncovers the psychology behind consumer choices and shows how you can revamp your marketing strategy with Birdcage Marketing.Maddy dives into the key psychological themes that drive consumer engagement: security, community, growth, well-being, and achievement. She highlights powerful ways to leverage these themes to transform your marketing approach.Key Takeaways:Uncover the psychology behind consumer choices to enhance your marketing strategy.Explore key psychological themes that drive engagement: security, community, growth, well-being, and achievement.Learn how storytelling can transform product features into benefits that inspire action.Understand the emotional depth of the customer journey and how it influences buying behavior.Discover how psychological schemas and brand archetypes can deepen emotional connections with your audience.Tune in to reshape your brand’s experience with these powerful insights!Next Live Workshop:31st October at 10am (AEST) Price: $AU29 / $US19Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshopBirdcage School Full Library:The Full Library (birdcagemarketingschool.com) Connct with us:Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this episode of the Not So Kind Regards Podcast, hosts Maddy Birdcage discuss brand building, digital marketing, and personal growth with special guest Rebecca Klodinsky. Rebecca, a self-made millionaire and co-founder of The Prestwick Place, a luxury fine jewellery brand specializing in lab-grown diamonds and bespoke craftsmanship, shares her journey of starting a business with minimal resources and becoming a favourite among celebrities. As the founder of the globally successful swimwear brand IIXIIST, Rebecca offers insights into building two thriving brands while disrupting industries with her commitment to sustainability and innovation. The conversation explores the power of authenticity, personal branding, and staying true to oneself in business. Rebecca also opens up about balancing family life with two children and her partner Lachie while running multiple companies. Listeners can expect to gain valuable lessons about entrepreneurship, personal growth, and the ever-evolving world of digital marketing. Rebecca’s Entrepreneurial JourneyMarketing Strategies and Personal BrandingLaunching  The Prestwick Place Challenges and SuccessesEmbracing Authenticity in MarketingThe Role of AI in MarketingNavigating Algorithms and AuthenticityStarting a Business: Realistic ExpectationsThe Importance of Organic Social MediaBalancing Business and Personal LifeFinal Thoughts and Reflections Connct with us:Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/Connect with Guest:The Prestwick Place: theprestwickplace.com/The Prestwick Place Instagram: instagram.com/theprestwickplaceIIZIIST: https://australia-iixiist.com/IIZIIST Intagram: https://www.instagram.com/iixiist/To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this episode of the Not So Kind Regards podcast, hosted by Caroline Moss interview the founders, twin sisters Becca and Marissa, the faces behind the popular Australian fashion blog 'Twice Blessed' and clothing brand Ma-JR The Label. The sisters share their journey from university students to influential fashion bloggers and the creation of their own fashion label, Major. They discuss the origin of Twice Blessed, the challenges of starting Ma-Jr while managing motherhood, and their strategies for maintaining online community engagement and leveraging digital marketing. They also highlight the importance of building a resilient mindset and taking calculated risks, especially in the face of the ever-evolving fashion industry.Episode Highlights: The Origin Story of Twice BlessedChallenges and Growth in the Fashion IndustryNavigating Social Media and Building a CommunityThe Birth of Ma-Jr: A New Fashion LabelThe Birth of a Brand: Overcoming Fear and Taking the LeapLaunching the First Collection: Tailored to PerfectionEmpowering Women Through FashionUnderstanding and Growing with Your AudienceSeasonal Trends and Fashion PredictionsBalancing Business and MotherhoodFinancial Strategies and Self-SufficiencyThe Power of Organic Marketing and Paid AdsAdvice for Aspiring EntrepreneursResources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  No B.S. Birthday Blowout – Your Fast Track to Business Growth (Without the Fluff) https://birdcagemarketing.com.au/ Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  Connect with Bec & Marissa:  Ma-JR the label Instagram: https://www.instagram.com/majr_label/Twice Blessed Instagram: https://www.instagram.com/becandmarissa_/Ma-JR The Label TikTok: https://www.tiktok.com/@majrlabelTwice Blessed TikTok: https://www.tiktok.com/@twiceblessed_To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this episode of the 'Not So Kind Regards' podcast, Caroline Moss is joined by Birdcage Marketing's content strategist, Maxine Edwards. With Maddy Birdcage away, Caroline and Max dive into essential content strategies to excel in Q4, focusing on Black Friday, Cyber Monday, and Christmas campaigns. They discuss the importance of mindset, avoiding common content mistakes, and understanding your audience. The episode also covers tactical advice on hooks and the effective use of organic content in marketing funnels. Max shares her experience with TikTok strategies and highlights the value of staying prepared and energized to attract and retain customers. Tune in to gain practical tips and insights to make your holiday marketing campaigns fun and successful.Episode highlights: How to prepare for Q4 ContentMindset for the Holiday SeasonUnderstanding Your Audience Black Friday and Cyber Monday Strategies Creating Unique Campaigns Leveraging Influencers and UGCNavigating Social Media Algorithms Promoting on TikTok: A Case Study The Art of Crafting HooksMax's Personal Content StrategyUnderstanding Visual HooksCreating Engaging ContentResources:  Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  No B.S. Birthday Blowout – Your Fast Track to Business Growth (Without the Fluff) https://birdcagemarketing.com.au/ Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/  Connect with Max:  Max TikTok: https://www.tiktok.com/@themaxedwards  Max Instagram: https://www.instagram.com/themaxedwards/  Max Instagram: https://www.instagram.com/max_content_strategist/To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this episode of the Not So Kind Regards podcast, host Caroline Moss dives into setting up a stress-free marketing funnel for Q4. With co-host Maddy currently in Europe, Caroline discusses the importance of mindset and preparation heading into Black Friday, Cyber Monday, and the holiday season. She provides insights into the origins of these sales events and offers strategic advice for businesses, emphasizing brand awareness, email engagement, and ad strategy. Caroline breaks down a real-life example of a client's successful approach and offers practical tips for creating compelling content and leveraging email lists. Tune in for a detailed guide on making the most of the high-stakes sales period without the stress.Episode Highlights:Understanding Q4 MarketingBlack Friday and Cyber Monday InsightsStrategizing for Sales SuccessBuilding Brand Awareness and Email ListsEffective Ad StrategiesClient Case Study and Practical TipsResources:  Birdcage School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/ To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIn this episode of the Not-So Kind Regards podcast, hosts Maddy and Caroline break down the essentials of building a solid brand strategy. They debunk the myth that a brand is just a logo, diving into the more profound elements like audience understanding and creating a unique brand essence. They also explore how being authentic and standing out drives engagement. They discuss critical components of a brand's success—essence, tone of voice, and personality—while sharing personal insights on mindset shifts and overcoming challenges to craft a genuinely compelling brand.Episode Highlights: Introduction and WelcomeDefining Brand StrategyThe Importance of Knowing Your AudienceAuthenticity in BrandingMindset and Brand StrategyResources:  Birdcage School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/ To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/

Send us a textIdentify as a multi-passionate entrepreneur or marketer? This episode is for you.  Maddy shares her personal experiences managing a neuro-spicy mind, offering insights on finding strength in multi-passionate tendencies while overcoming perfectionism and self-doubt. You’ll learn how to channel your many interests into successful ventures and the importance of surrounding yourself with the right team. This episode is packed with empowering strategies for both multi-passionates and perfectionists alike, making it a must-listen for anyone seeking to tap into their unique strengths. Episode Highlights: Exploring the strengths and challenges of multi-passionate minds. How neurodiverse traits like ADHD influence creativity and entrepreneurship. The importance of having a supportive team for execution. Understanding perfectionism vs. multi-passionate tendencies in business. Tips for preventing burnout while managing multiple passions. How to align business and life strategies with your values for success. Leveraging your diverse skill set to create a fulfilling career. The power of manifestation and tuning into your intuition. Resources:  Birdcage School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: PODCAST200 to get $200 off The Full Library™  Marketing Boss Academy:  https://www.birdcagemarketingschool.com/courses/marketing-boss-academy  Birdcage Marketing - Work with Us:  https://birdcagemarketing.com.au/  Where To Find Us:  Not-So Kind Regards Instagram:  https://www.instagram.com/notsokindregards_podcast/  Birdcage Instagram: https://www.instagram.com/birdcagemarketing/  Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/  Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing  Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage  Birdcage LinkedIn: https://www.linkedin.com/company/7600856   Caroline Moss Instagram: https://www.instagram.com/caro__moss/   Caroline Moss TikTok: https://www.tiktok.com/@caro_moss   Caroline Moss LinkedIn: https://www.linkedin.com/in/caromoss/ To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-hereTo discover the school, visit https://birdcagemarketing.com.au/