Roslyn McLarty: How To Build a Mission-Driven Media Brand, Balancing Business and Burnout, Audience Growth Hacks, and More
Roslyn McLarty, is an executive coach and founder at Within. She is also the co-founder of The Gist, a sports media company for women and underserved sports fans. In this episode, Roslyn shares key insights on identifying market gaps, building a brand with a strong mission, and the strategies used to grow their audience from a few hundred to hundreds of thousands of subscribers. She also discuss managing burnout, and fostering self-growth, and introduces Within, a coaching business focused on trust-based client relationships.
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Episode Topics & Timestamps
00:00
The Journey Begins: From Beta to Launch
02:58
Identifying the Market Gap: The Gist's Unique Proposition
06:02
Building the Brand: Mission and Values
08:47
Growing the Audience: Strategies and Early Successes
12:10
Scaling Up: From Local to National
15:01
Navigating Growth: Lessons Learned and Key Metrics
17:54
Creative Marketing: Guerrilla Tactics and Launch Events
20:54
The Importance of Mission-Driven Growth
24:02
Partnerships and Collaborations: Expanding Reach
27:02
Self-List Cleaning and Giveaway Strategy
35:01
Expansion and New Ventures
37:32
The Birth of Within: A Personal Development Platform
41:08
Understanding and Preventing Burnout
50:43
Growth Strategy for Coaching Business
Links Mentioned
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