How To Build a LinkedIn Audience From Scratch

Matt and Ryan discuss what happened in the newsletter industry and their businesses in 2024.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Tommy Clark, the CEO of Compound Social and the co-founder of Bluecast AI, shares strategies for growing an audience on LinkedIn, creating engaging content, personal branding, and focusing on value propositions. Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 The Importance of Clear Value Proposition03:13 Audience Growth Strategies on LinkedIn06:04 Content Creation Fundamentals08:58 Optimizing Content for Engagement11:47 Leveraging Controversy in Content14:57 The Power of Personal Stories in Content23:58 Reflecting on Weekly Engagements24:57 The Importance of Specificity in Content25:51 Understanding Engagement on LinkedIn27:44 Strategies for Boosting Engagement29:38 The Risks of Engagement Hacking30:36 Building an Organic Audience32:01 Converting Followers into Customers34:50 Exploring Growth Hacks on LinkedIn36:14 Leveraging LinkedIn Video Content39:04 Navigating Links in Posts40:55 Insights on LinkedIn NewslettersLinks Mentionedhttps://x.com/tclarkmediahttps://www.linkedin.com/in/tclarkmedia/https://www.bluecast.ai/https://www.compoundcontentstudio.com/

Jason Woodruff, founder of The Pour Over, shares how to build a mission-driven newsletter, focusing on content quality, subscriber engagement, and sponsor-driven growth. He also offers insights on managing advertiser relationships and use referrals to build a loyal, sustainable audience.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 The Genesis of The Pour Over02:52 Growth and Scaling Challenges06:10 Building a Subscriber Base08:51 Content Quality and Reader Engagement12:13 The Future of Newsletters and Podcasts15:07 Team Dynamics and Content Creation17:56 Advertising Strategies and Monetization26:55 Rebuilding Advertiser Relationships32:45 The Importance of Ad Copy35:08 Growth Strategies and Paid Advertising41:25 Referral Strategies for Subscriber Growth46:36 Securing Sponsorships and AdvertisersLinks MentionedThepourover.org

Get super-early bird pricing and an extra $100 off Newsletter Marketing Summit:NewsletterMarketingSummit.comUse code BFCM24 for the extra $100 off any ticket. This code expires on 12/2 at midnight EST.In this podcast, Matt and Ahrif discuss GrowLetter's first-ever conference, Newsletter Marketing Summit.Speakers include: Alex LeibermanSam ParrJames AltucherBrian MorrisseyJenny RothenbergRyan HashemiYossi J LeviChenell BasilioRyan Heafy Brad WolvertonTim HuelskampJay ClouseNeville MedhoraMatt McGarryAnd many moreGot questions about the event? Want to learn about sponsorship options? Contact: [email protected]

Roslyn McLarty, is an executive coach and founder at Within. She is also the co-founder of The Gist, a sports media company for women and underserved sports fans. In this episode, Roslyn shares key insights on identifying market gaps, building a brand with a strong mission, and the strategies used to grow their audience from a few hundred to hundreds of thousands of subscribers. She also discuss managing burnout, and fostering self-growth, and introduces Within, a coaching business focused on trust-based client relationships.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00The Journey Begins: From Beta to Launch02:58Identifying the Market Gap: The Gist's Unique Proposition06:02Building the Brand: Mission and Values08:47Growing the Audience: Strategies and Early Successes12:10Scaling Up: From Local to National15:01Navigating Growth: Lessons Learned and Key Metrics17:54Creative Marketing: Guerrilla Tactics and Launch Events20:54The Importance of Mission-Driven Growth24:02Partnerships and Collaborations: Expanding Reach27:02Self-List Cleaning and Giveaway Strategy35:01Expansion and New Ventures37:32The Birth of Within: A Personal Development Platform41:08Understanding and Preventing Burnout50:43Growth Strategy for Coaching BusinessLinks MentionedJoin Roslyn's newsletter, Within

Katy Huff, the cofounder of MadRev, shares insights on how to sell newsletter sponsorships, audience understanding, advertiser expectations, sponsorship strategies, pricing, contract renewal, working with different brands, and more.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00Introduction to Mad Rev and Sales Background03:12Fundamentals of Selling Newsletter Sponsorships05:56Understanding Advertiser Expectations09:09Identifying Potential Advertisers12:02Strategies for Securing Your First Sponsor14:53Pricing Your First Ads17:46Renewals and Long-Term Relationships with Advertisers21:03Working with Larger Brands24:05Final Thoughts and RecommendationsLinks Mentionedhttps://www.madrev.co/[email protected]

Apply for GrowLetter to sell your ads here >>Episode Description:Matt and Ryan discuss the launch of the GrowLetter Ad Network, challenges faced by newsletter publishers in securing sponsorships and the changing landscape of ad rates, effective ad placement strategies, the importance of audience engagement, and the need for newsletters to be part of a broader business strategy and more.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Launching the Grow Letter Ad Network09:04 Challenges in Newsletter Monetization16:42 Optimizing Ad Placements and Strategies29:01 Building a Sustainable Advertising Business33:17 Newsletters as a Strategic Medium

Matt and Ryan share various newsletter business ideas and how to monetize through affiliate marketing, job boards, community engagement, and more.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Introduction to Newsletter Ideas02:56 Global Talent and Remote Job Opportunities05:47 Building a Marketing Newsletter for Overseas Marketers09:04 Platform-Based Newsletters and Monetization Strategies11:56 Creating Unofficial Sports Team Newsletters14:48 Local Real Estate Investing Newsletters

Try Sponsy for free: https://getsponsy.com/MattAlex Pattis is the co-founder of the Deal Sheet and Last Money In Media. In this episode we break down how in just 14 months, Alex Pattis grew his newsletter Last Money In to over 41,000 subscribers and $200k/year in ad revenue and his paid newsletter Deal Sheet to $500K ARR in seven months.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Starting with a Newsletter10:02 Monetizing with Long-Term Sponsorships21:11 The Opportunity of Deal Sheet27:22 Strategies for Audience Growth38:32 Doubling Down on LinkedIn43:02 Creating Unique and Educational Content45:00 Final Thoughts and AdviceLinks Mentionedlastmoneyin.co

Join Write, Grow, Sell: WriteGrowSell.comSummaryIn this podcast episode, Matt McGarry discusses various strategies for growing newsletters, including the importance of webinars, effective marketing techniques, and the balance between running a course and an agency. He shares insights on SEO, content marketing, and the role of giveaways in subscriber acquisition. The conversation also touches on the challenges of newsletter publishing schedules and the potential of AI tools in content creation. Overall, the episode provides valuable tips for anyone looking to enhance their newsletter growth and marketing efforts.Chapters00:00 Introduction and Podcast Updates03:00 Webinar Success and Marketing Strategies05:54 Course Business Insights and Comparisons08:49 SEO and Content Marketing Strategies12:12 Giveaways and Subscriber Acquisition Techniques15:05 Local Newsletter Growth Strategies18:00 Mailbag Questions and Newsletter Publishing Schedules20:52 Ad Angles for Local Newsletters23:45 AI Tools for Content Creation27:10 Closing Thoughts and Future Plans