Brad Wolverton - How The Hustle Writes Great Newsletters, How To Recruit and Hire Writers, Habit-Forming Email Content, and More
Brad Wolverton is the editorial director at HubSpot Media and The Hustle (2.5M+ subscribers). Brad is also the creator of Newsletter Examples.
Follow Brad on Twitter: https://twitter.com/bradwolverton
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- Work with Ryan's agency Tailwind
- Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Proud to subscribe to newsletter examples on growth.
06:06 Recruit through long-term relationships, adaptability, and resilience.
09:03 Sam identified talent and facilitated her transition smoothly.
11:07 Restructuring Hustle's operations aimed at professionalism.
14:54 Consider audience, reach, and differentiation for success.
18:34 Expand your network to find credible sources.
22:46 New service for non-writing roles, cost-effective talent sourcing.
24:01 Clearing the path for talented employees.
28:45 Create habit-forming, repeatable content for email success.
32:49 Magazines structure: front, feature, fun sections.
35:55 HubSpot sought more diverse, experienced talent quickly.
38:09 HubSpot's marketing funnel reaches customers effectively.
41:37 HubSpot's strategy focuses on audience expansion.
43:54 Leverage hustle for cross promotions with newsletters.
49:37 Consider potential and be conservative in growth expectations.
52:29 Marketing show needed deeper, actionable content.
54:11 "Transition from introductions to tactical content."
Links Mentioned
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