Ep 20: SaaS Strategies for Outranking Industry Giants With John Burton

Creating a personal brand can feel daunting, especially when imposter syndrome keeps telling you you're not enough. But if you put in the work, a recognizable brand unlocks opportunities for career growth. In this episode, you’ll get actionable advice on finding your unique voice, maintaining consistency, and turning your story into a powerful asset.&nbsp;Rejoice Ojiaku, an award-winning SEO expert and public speaker. She has worked with companies like Incubeta, Starcom, and Nelson Bostock UNLIMITED. This episode is excellent for anyone trying to build a personal brand from the ground up.See behind-the-scenes images and our full transcription on our show page.Thank you to our guest, Rejoice OjiakuLinkedIn: https://www.linkedin.com/in/rejoiceojiakuThis episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorerGet access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28***************************************&nbsp;Additional Moz Resources:&nbsp;30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3&nbsp;&nbsp;Check out Moz Local&nbsp; ► https://mz.cm/36Pbz7hLearn about STAT ► https://mz.cm/2IiqTzfWatch Moz Webinar ► https://mz.cm/3TgJgGK***************************************&nbsp;STAY IN TOUCH:Moz ► https://mz.cm/30QvHCmFacebook ► https://www.facebook.com/mozX/Twitter ►<a...

How do you compete with industry giants on a limited budget? John Burton shares how Staffology went from barely ranking for their own brand terms to outranking Sage Pay and becoming IRIS's go-to growth product in just 2 years.Thank you to our guest, John Burton!https://www.linkedin.com/in/jburtonuk/This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorerGet access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28Key takeaways:How they achieved 400% ROI and ranked 4th for "payroll software" in 18 monthsSmart content repurposing: turning 2 monthly pieces into 6 using existing resourcesLeveraging founder stories for digital PR (featuring Duane Jackson's unique background)Building topic clusters around fundamental industry questionsHow they recovered and improved rankings after an unexpected website relaunchDominating branded search in the SaaS spaceWhether you're competing against industry leaders or maximizing SEO on a budget, this episode shows you how to punch above your weight class with practical, proven strategies.Timestamps: 0:18 - Introduction &amp; Background 1:03 - Leveraging Founder's Reputation for SEO 3:56 - Pre-Campaign SEO Status 4:40 - Campaign Results and Achievements 5:43 - Key SEO Strategies (Topic Clusters) 12:21 - Brand Recognition Growth 13:02 - Technical SEO Challenges 15:31 - Content Strategy and Repurposing 18:56 - ROI and Metrics Discussion 19:45 - Handling Website Relaunch Challenges 23:13 - Key Learnings for SaaS Companies#MozPod #SEOStrategy #SaaSSEO #ContentMarketing #DigitalPR #ROI***************************************&nbsp;Additional Moz Resources:&nbsp;30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3&nbsp;&nbsp;Check out Moz Local&nbsp; ► https://mz.cm/36Pbz7hLearn about STAT ► https://mz.cm/2IiqTzfWatch Moz Webinar ► https://mz.cm/3TgJgGK***************************************&nbsp;STAY IN TOUCH:Moz ►<a...

Can poetry and personal identity reshape the world of SEO? In this episode, Chima Mmeje explores the powerful intersection of art, identity, and search optimization.This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorerGet access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28Join us as Chloe Smith, a talented spoken word poet and Strategic SEO Lead at Blue Array, shares her unique journey:Discover how Chloe's background in poetry influences her approach to SEOLearn about the impact of disability and LGBTQ+ perspectives on digital strategiesExplore innovative ways to make SEO more inclusive and accessibleUncover the surprising connections between creative expression and search optimizationChloe offers insights on balancing artistic passion with SEO expertise, challenges faced around identity, and practical advice for creating more inclusive digital spaces. Whether you're an SEO professional, a creative, or simply curious about diverse voices in tech, this episode promises fresh perspectives and actionable insights.Tune in for an inspiring conversation that bridges the gap between art and analytics, proving that diverse voices can drive innovation in unexpected ways.Thank you to our guest, Chloe Smith:https://twitter.com/chloeivyroseseohttps://www.linkedin.com/in/chloeivyrose***************************************&nbsp;Additional Moz Resources:&nbsp;30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3&nbsp;&nbsp;Check out Moz Local&nbsp; ► https://mz.cm/36Pbz7hLearn about STAT ► https://mz.cm/2IiqTzfWatch Moz Webinar ► https://mz.cm/3TgJgGK***************************************&nbsp;STAY IN TOUCH:Moz ► https://mz.cm/30QvHCmFacebook ►<a...

Are you dreaming of launching your own e-commerce brand but unsure how to make it thrive?&nbsp;Join us for an exciting episode of MozPod as we dive into the incredible journey of Ash Young, who turned a simple idea into a thriving e-commerce business. Learn how Ash grew his car mat company from its first sale to a £5 million revenue powerhouse.In this episode, we explore:The inspiration behind choosing car mats as a productUnconventional tactics that fueled early growthOvercoming competition in a crowded marketCrucial moments in scaling from £100k to £1 million and beyondRisk management and adapting to rapid growthThe importance of customer feedback in shaping the businessAsh's advice for aspiring entrepreneurs, including when to invest in SEOWhether you're an e-commerce enthusiast, a budding entrepreneur, or simply curious about business growth strategies, this episode is packed with valuable insights and practical tips. Don't miss Ash's "hot take" on bringing SEO into the mix earlier and his candid reflection on what he'd do differently.Tune in to discover the highs, lows, and everything in between as we uncover the secrets behind building a successful e-commerce brand from scratch. Hit play now and get ready to be inspired!#Ecommerce #Entrepreneurship #BusinessGrowth #SEO #StartupSuccess #MozPodThank you to our guest, Ash Young:https://twitter.com/webmonkeyashhttps://www.linkedin.com/in/ashyoungThis episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorerGet access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28***************************************&nbsp;Additional Moz Resources:&nbsp;30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3&nbsp;&nbsp;Check out Moz Local&nbsp; ► https://mz.cm/36Pbz7hLearn about STAT ► https://mz.cm/2IiqTzfWatch Moz Webinar ► https://mz.cm/3TgJgGK***************************************&nbsp;STAY IN TOUCH:Moz ►<a...

Considering a career as an SEO consultant or looking to grow your existing consultancy? This MozPod episode with eCommerce growth expert Luke Carthy offers valuable insights to help you succeed. Learn how to make the leap from corporate work to consulting, win high-quality clients, and price your services to support your ideal lifestyle. Discover strategies for effective sales calls, compelling presentations, and balancing client work with your own content creation. Whether you're just starting out or aiming to scale your business, Luke shares practical advice on building a sustainable consultancy while maintaining a work-life balance. Gain tips on personal branding and public speaking that can set you apart in the competitive SEO landscape. By the end of this episode, you'll have actionable ideas to help shape or improve your consulting career in SEO. #SEOConsultancy #eCommerceGrowth #FreelanceSuccess #WorkLifeBalance #MozPod Copy Thank you to our guest, Luke Carthy https://www.linkedin.com/in/lukecarthy https://twitter.com/mrlukecarthy This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28 ===TIMESTAMPS=== 00:00 Introduction 01:24 Luke's transition to consultancy 02:28 Foundational steps for starting as an SEO consultant 03:36 Strategies for attracting initial clients 04:57 The importance of niching down in SEO 07:17 Leveraging personal branding and content creation 12:08 Hot take 13:00 Coming up with content ideas that resonate 16:45 Finding time to write 18:59 Structure your consultancy for scalability and success 22:41 Pricing strategies for consultants 26:52 Public speaking tips and experiences 32:53 Advice for nailing sales calls 35:28 Work-life balance as a consultant 38:02 Tiny pocket of joy 39:06 Outro ***************************************  Additional Moz Resources:  30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3   Check out Moz Local  ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK ***************************************  STAY IN TOUCH: Moz ►<a...

Ever wondered how a conference can grow from a small pub room to an event with 5k+ attendees? In this episode of MozPod, Kelvin Newman, the founder of BrightonSEO, shares how he grew the event into the UK&#39;s largest SEO conference. If you&#39;re interested in the strategies behind growing large-scale events, this episode is a must-listen! Thank you to our guest, Kelvin Newman: https://www.linkedin.com/in/kelvinnewman https://twitter.com/kelvinnewman This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28 Resources relevant to this episode: ​​https://www.theverge.com/features/23931789/seo-search-engine-optimization-experts-google-results https://moz.com/blog/seo-conference-preparation ===TIMESTAMPS=== 00:00 Intro 01:20 Story of Brighton SEO inception 03:28 Scaling journey…progress 05:28 What Brighton SEO apart? 06:58 Unexpected challenges 09:08 Covid and going virtual 11:58 New innovations  13:45 Hot Take  14:40 Ad for Moz AI 15:35 Taking Brighton International 18:19 Unique spin on advertising  21:00 Diversity in events  and why it is important  23:43 New trends and innovation for Brighton CEO going forward 25:17 Advice for someone attending the first time 25:45 Most reward part of running Brighton SEO.  28:12 Meaningful feedback  29:13 Tiny Pocket Of Joy 31:07 Outro ***************************************  Additional Moz Resources:  30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3   Check out Moz Local  ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK ***************************************  STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ►<a...

Have you ever wondered how to transform a brick-and-mortar in-store lead gen model into an e-commerce powerhouse? Join SEO strategist Katie Barnard and Digital PR expert Emma Carstairs as they reveal the secrets behind their success. Discover the PR and SEO strategies that fueled this incredible growth to achieve £1M monthly for this prestigious retail brand. Get actionable insights for website migration, effective PR and SEO collaboration, and driving e-commerce success. Don’t miss out on these game-changing tips from a standout digital marketing campaign! ***************************************  Thank you to our guests, Katie Barnard (SEO strategist) and Emma Carstairs (Digital PR strategist) at Impression Digital Social:  https://twitter.com/impressiontalk https://www.impressiondigital.com/blog/category/digital-marketing/ https://www.linkedin.com/in/katie-barnard-6a4297108 https://www.linkedin.com/in/emmacarstairs/ ***************************************  This episode is brought to you by Moz’s Keyword Explorer Try it for free https://moz.com/explorer Streamline your SEO strategy with Moz&#39;s updated Keyword Explorer. Our AI-powered tool effortlessly identifies and adapts to changing search intents, ensuring you always target the most valuable keywords. ***************************************  Additional Moz Resources:  30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3   Check out Moz Local  ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK ***************************************  STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ►<a...

Balancing dual careers is challenging, but James Miller, Senior SEO Analyst at Re: Signal and Associate Ballroom and Latin Teacher at Country Dance, proves it can be done! In this episode, you’ll learn how the discipline and precision of ballroom dancing translate into the analytical world of SEO. James shares practical tips for maintaining balance and excelling in both fields. If you’re contemplating a dual career, this episode offers valuable insights on harmonizing different pursuits and achieving success in both. ***************************************  Thank you to our guest, James Miller https://www.linkedin.com/in/james-miller-marketing https://www.instagram.com/jxmes_mdance/ ***************************************  This episode is brought to you by Moz’s Keyword Explorer Try it for free https://moz.com/explorer Streamline your SEO strategy with Moz&#39;s updated Keyword Explorer. Our AI-powered tool effortlessly identifies and adapts to changing search intents, ensuring you always target the most valuable keywords. Get access to our full suite of tools with a Moz Pro free trial https://moz.com/moz-pro-free-trial ***************************************  Additional Moz Resources:  30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3   Check out Moz Local  ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK ***************************************  STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ►<a...

Are you looking to scale your content production tenfold without sacrificing quality or relying on freelancers? Tom Bangay, Senior Director of Content and Community at Juro, reveals how to achieve this and more. Learn how to drive revenue through organic traffic and create a winning keyword strategy with limited resources. This episode is perfect for content marketers and business owners looking to grow efficiently. Don&#39;t miss Tom Bangay&#39;s insights and practical advice tailored to help you succeed. Are you looking to scale your content production tenfold without sacrificing quality or relying on freelancers? Tom Bangay, Senior Director of Content and Community at Juro, reveals how to achieve this and more. Learn how to drive revenue through organic traffic and create a winning keyword strategy with limited resources. This episode is perfect for content marketers and business owners looking to grow efficiently. Don&#39;t miss Tom Bangay&#39;s insights and practical advice tailored to help you succeed. Scaling content is hard enough. Doing it with a lean team and no freelance support is nearly impossible. How do you achieve this level of growth without sacrificing quality? This episode explores how to 10x your content output without outsourcing anything. You&#39;ll also learn how to leverage organic traffic to drive revenue and develop a winning keyword strategy with limited resources. Tom Bangay, Senior Director of Content and Community at Juro, shares his experience scaling content production without external help. If you&#39;re a content marketer or business owner looking to grow content without breaking the bank, this episode provides valuable insights to guide you through the process.  ***************************************  Thank you to our guest, Tom Bangay https://uk.linkedin.com/in/tom-bangay ***************************************  This episode is brought to you by Moz’s Keyword Explorer Try it for free https://moz.com/explorer Streamline your SEO strategy with Moz&#39;s updated Keyword Explorer. Our AI-powered tool effortlessly identifies and adapts to changing search intents, ensuring you always target the most valuable keywords. Get access to our full suite of tools with a Moz Pro free trial https://moz.com/moz-pro-free-trial ***************************************  Additional Moz Resources:  30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3   Check out Moz Local  ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK ***************************************  STAY IN TOUCH: Moz ►<a...

Tim Cameron-Kitchen, the founder of Exposure Ninja, shares the strategies they used to create an organic traffic-driving strategy on a shoestring budget. Discover how Exposure Ninja turned a 5k monthly budget into a 75% revenue increase for a rehab clinic—far beyond their original goal. Focusing on SEO, Content Marketing, and Digital PR to build links. ***************************************  Thank you to our guest Tim for joining us! https://www.linkedin.com/in/timcameronkitchen https://exposureninja.com/ ***************************************  This episode is brought to you by Moz’s Keyword Explorer Try it for free https://moz.com/explorer Streamline your SEO strategy with Moz&#39;s updated Keyword Explorer. Our AI-powered tool effortlessly identifies and adapts to changing search intents, ensuring you always target the most valuable keywords. Get access to our full suite of tools with a Moz Pro free trial https://moz.com/moz-pro-free-trial ***************************************  Additional Moz Resources:  30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3   Check out Moz Local  ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf Watch Moz Webinar ► https://mz.cm/3TgJgGK ***************************************  STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz X/Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz Instagram ► https://www.instagram.com/moz_hq/