Ep077: Business Backstage: Ideal Client & Marketing Fundamentals with Katie Spreadbury

When it comes to sales, many business owners focus on the wrong things. So today's episode of Mindset and Method is all about the most important elements of sales - which aren't actually about the sale. There is so much more to sales than the end sales conversation and whether the buyer decides to buy! If we look earlier on in the buyer's journey and expand our view of the whole process, there are 3 things you need to look at. The audience - finding or creating an audience who is relevant to what you're offering, is engaged with your message and trusts you enough to consider buying from you Strategy - having the right process and strategy to be visible and clear to that audience about what you offer. Then having the right journey to invite those people to consider the purchase - different strategies are needed for different businesses depending on who you are, how you love to show up for your audience and whether you have a low-priced product or service or a high-priced one. Your mindset - Having the right growth mindset and the resistance to do the work it takes to understand, refine and continuously improve the back end of your business to make a regular and consistent stream of sales come your way. Listen to the episode now to hear more about how to nail these three elements of the pre-sales process to create a business that works for you and creates the stream of leads you want, on demand! And if you're interested in hearing more about Altitude, or would like to know my thoughts on where you could improve your sales process, you can book a 15-minute Business Bullet Call with me now at jennidonato.com/bullet/    

Marketing is one of the skills you don't realise you need when you start your business, so once you have nailed what you're selling (and if you're not quite there yet with your offer, go back and check out episode 72 with our amazing Hils Crisp) dive into this episode... ...where Katie Spreadbury, our Ideal Client Attraction Expert here at Altitude, and I chat about how important it is to know who your offer is for - and then market it in the right way. We chat about niching, the all-or-nothing feeling of going all in on business and what happens when you DON'T get the messaging right. Because if you try to speak to everyone with your messaging, you normally end up speaking to no one. We then chat about how you can nail who you can help and how you get it right and Katie takes us through a process to  Nail who your offer is for and get to the bottom of what their problem is - and how you can solve it - and why it's so important not just to rely on what's in your head. Go out and chat with your ideal client and do some simple market research to understand this at a deeper level. How you keep your marketing/market research simple and move with the times while staying true to what you love to do and how you love to show up. How you get the right balance with your content and marketing to get the right people buying your thing. To connect with Katie, you can find her at OrangeSheep Research on social right here https://www.facebook.com/9orangesheep You can also find out more about Altitude, our Immersive Coaching Experience for female business owners ready to simplify their business and make it more profitable, easy-to-run and fun right here https://www.jennidonato.com/altitude/ 

Many business owners struggle to get social media working for them. The focus is too often on just the content, but there might be something you're missing that will make things a lot easier and allow you to get a more consistent and predictable lead flow to sales. In this week's podcast episode, I cover… - the potential social media marketing has right now for business - the difference between the marketing element and the social media element - and how to balance the two - the 5 different content types you should be posting - and how to pull it all together to make social media marketing work for you and your business If you know there’s something that’s not quite working for you with what you’re doing on social, but can't quite figure out what it is, you can book a quick 15-minute call to see if I can help you find the weak point by clicking here - https://www.jennidonato.com/bullet/

So many women in business struggle to show up with confidence and authenticity online. So today on our Business Backstage Series, I've asked another of my Supporting Coaches on my Immersive Coaching Experience Altitude to join me to chat about why we suffer and what we can do about it. Cat Googe is an Empowerment Coach and Joy Queen. She can often be found sharing Laughter Yoga on festival stages, online, in schools and in front of large audiences, so is perfect for today's topic of showing up authentically and with confidence.  In this episode, we chat about... why female entrepreneurs often struggle to show up with confidence online how we find who we really are as business owners and build our brand in alignment with our vision and with excitement and passion and how we build consistency in our online marketing to start to showcase what we do with ease Cat also shares her biggest tips on how to tap into your online confidence to grow your business in a way that you're going to enjoy, now and in the future. To follow and find out more about Cat, click here

Today on the Business Backstage Series - where I chat 'behind the scenes' with our amazing Altitude Business Growth Experts - I welcome Dr. Jemma, an Empowerment Coach and Mentor and we chat about how you can create a business that feels good and works for you and your buyers. On this week's episode, we cover... ✅ What is Empowerment and why do so many women in business struggle to feel empowered when running their own business. ✅ What difference it makes if you run your business from an empowered energy. Including a boost in confidence, how you present yourself and ultimately what results you get from your business. ✅ How to get to an empowered state and how to transition your business into one that you love and that works for you. To connect with Jemma, you can find her on Instagram at www.instagram.com/_dr.jemma/

One of the things in business that is the most crucial, but people often find the hardest, is designing in consistency and predictability - both in terms of workload and income. In this episode, I cover why it seems so hard to build this into your business and the three things that will help you achieve it, including... ✅ Streamlining what you deliver to make sure you have an offer that sells - that also gives maximum value but is not linked to your time. ✅ Designing the right sales and marketing strategy for you so you can build consistency into your lead generation process and turn your warmest leads into sales every single month. ✅ Knowing your numbers so you can build predictability into your business. So you can take the holidays off with your kids and know where your next sale is coming from and how you're going to continue to deliver top quality, even when you don't want to be working. And if you'd like to book a Business Bullet Call with me, you can find out more right here www.jennidonato.com/bullet/

If your business isn't working for you - and you're not loving it the way you thought you would - chances are there's one thing you haven't considered that might make a whole load of difference... ...and that is whether you're actually selling the right thing? Today on the Business Backstage series - where I chat 'behind the scenes' to our amazing Altitude Business Growth Experts - I welcome Hils Crisp, The Business Alchemiste to chat about that very topic. First, we chat about why you might not be getting the results you want from your business and help uncover if it might be the way your offer is structured, priced or marketed. We also cover what happens if you get your offer or marketing wrong and the cycle you can go down with self-sabotage and a crisis of confidence if your offer doesn't sell the way you were expecting. Often this results in crafting something cheaper or more affordable for your audience, which also means you're watering down your value and might actually result in it being HARDER to sell. We then look at how to craft your offer, and Hils' own 'Offer Creation' process, including your ideal client's problems, how important it is to do your marketing research and how a great offer is tried and tested, and then constantly improved before it becomes a great offer for you AND your audience. To apply for a free strategy call, where we will pair you with one of our Business Growth Experts for some free coaching, visit www.jennidonato.com/altitude-strategy-call/

There are 3 core things you need to focus on when you're growing a business and today's episode takes you through the 3 pillars and a simple activity to do to help re-set your focus - ready for a New Year, or whenever you need a reboot. The first core pillar is all about your mindset and your core self-belief - and how much you believe your goals will happen.  The second is simplicity - and how so many people grow an overcomplicated business and what you can do about it. If you think of your business as a jigsaw puzzle - you get to choose how many pieces you create and how they fit together. The third is implementation - the bit in-between forming a plan and making it happen which is all about 2 things - to make sure you have the right support to get you unstuck when you need it and having the right mindset to stay motivated to stick to the plan. Listen to the episode for more and come and join me on Instagram at https://www.instagram.com/jennidonato/ to connect - and dm me 'reboot' if you need a bit of a re-think for your business.

So many people over-complicate the sales process, so today we have our own Altitude Sales and Confidence Coach, Lisa Yelland to chat with me about making Sales Simple! We chat about... ✅ Making sure you're selling the right thing - does what you sell help you reach your business goals? How do you make sure what you sell adds up to what you want to earn AND is your best offer that works for you. Then is your offer the BEST offer for your client / customer, or just the one you think they might buy? ✅ Sales Mindset & Techniques - Covering the sales mindset around you, your offer and your clients. Making sure you have the confidence in yourself and communicate effectively what you do. Making sure you love what you offer.  ✅ Your Sales Process - Create a process where you know your numbers. When you know your numbers, you can take the emotion out of sale and build a strategy where you can see with confidence where and when the next sale will come. To apply for some free coaching from our team of Altitude coaches, visit https://www.jennidonato.com/altitude-strategy-call/

Figuring out the right price for whatever it is you offer can be a minefield. Pricing is as much about your confidence and mindset as it is about what you're actually selling and this is why so many women in business struggle to find the right price. In this episode, I explain my way to find the right price for you. Many people try to figure out their price by estimating how long they will spend on an activity, or how much profit they might make from a sale, then times this number by an hourly rate. The problem with this is there is no high level vision of the business you want to grow and therefore there is no alignment of your price with your strategy. For me, pricing makes much more sense when we do it the opposite way round. ✨ Work out what kind of a business you want to grow ✨ Work out how much you want to earn from that business ✨ Work out how many clients, customers or sales you could easily deliver ✨ Do the calculation to find out the price that actually builds you the business you want to grow ✨ Figure out how you fit the pieces together to make what you sell feel like an absolute steal for the price you have set. Have a listen to the episode to find out how to do all the above and if you're stuck with your price, you can book in a quick 15-minute Business Bullet Call with me to get my eyes on your business by click on https://www.jennidonato.com/bullet/...