Following on from Growthforia, Jennifer and Casper tackle one of the most frustrating challenges for marketers: random acts of marketing.
You’ll hear why:
Ad hoc campaigns with no clear business link waste time and credibility
The HiPPO is the most dangerous thing to your team
Celebrating vanity metrics is dangerous when the business is underperforming
They share their own war stories, from Queen of England tribute posts to failed pizza giveaways, and why early-career marketers often fall into these traps without realizing it.
But more importantly, they get into the how:
Why strategy is your best weapon for saying “no”
How to map marketing efforts to real business objectives
Using the bowtie model (aka full customer journey) to think beyond acquisition
- How cross-functional task forces can break silos and improve outcomes
- And what to do if YOU are the HiPPO in the room
This is a must-listen for marketers ready to move from chaotic campaigns to systems that actually drive business value.
Key takeaway:
Busy ≠ effective. If your marketing isn’t tied to strategy and outcomes, you’re just making noise.
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