
We're back in the vault this week to discuss creativity at work:
Most teams say they want creativity.
Very few create the conditions for it.
In this episode, we break down why creative thinking dies inside fast-moving companies — and how to actually keep it alive. We get into:
• Why creativity comes from consistency, not once-a-year Post-it workshops
• The real (and usually unspoken) reasons good ideas never make it past the meeting
• How the HiPPO quietly suffocates innovation — and how to push back without starting a war
• Small structural shifts that make creativity a weekly, repeatable habit
• A handful of exercises that look odd on paper but genuinely unlock better thinking
If you’re tired of treating creativity like a “special event” instead of a core operating skill, this is your reset.
Available wherever you get your podcasts 🎧
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