How to create great consistent content your audience will love with Rebecca Clark

It’s the end of an era (and the last ever episode of the Make an Impact Show), and as such we asked Amy Leighton to come back once more to interview Fab about the lessons she learned from Creative Impact over the past 8 years. As we are transitioning Creative Impact by closing our doors and merging it with Alt Marketing School at the end April, we discuss the importance of evolution in business in a very candid and honest conversation. To get more Fab check out Alt Marketing School and subscribe to the podcast here: https://altmarketingschool.com/podcast

We discuss the biggest lessons Hannah learned from writing the Yoga Happy book, and how the role of a yoga teacher has changed in the past couple of years. You’ll learn how to build your inner strength and resilience and find calm, happiness to navigate the modern world. Fab and Hannah also reframe perfectionism and explore ways mindset can hep us find the motivation to overcome any obstacles - especially for all the ambitious people out there.

Lucy Mountain, chief “nob” and online creator, spills the beans about the wild success of her Nobs app. We discuss why Nobs feels utterly different from any fitness apps out there and why branding and aesthetic influenced that. We touch on the tone of voice and consistency in messaging. From social media to the app itself, the language of Nobs represents Lucy as a person and the audience she wants to attract. After all, the app was custom built for the group and her community. We explore the process that brought her to create a “tribe” feeling in the Nobs community. We also touch on the importance of company culture and struggles women face as entrepreneurs and why LMAO can still be considered professional in an email.

We introduce you to one of our outstanding members, the incredibly inspiring Rebecca Clark. As we reflect on the power of authority when showing up online, we also look at 3 ingredients for excellent content. Learn how to be true to yourself and your audience and provide value. One of the most common issues regarding social media is finding the time to show up. Rebecca shares what entrepreneurs can do to be more consistent with their content efforts. Fab and Rebecca also reflect on the hidden power of stories, fun ideas to try for yourself and why it matters.

What's in a brand anyway? Fab introduces us to Steph, community manager at Creative Impact, in this solo episode. If you're thinking about creating a brand, consider several factors, starting with how to navigate DIY branding and how to use tools like Canva to enhance your branding. Your brand's identity is the foundation of your company. It's who you are. You're in a unique position to create an authentic brand identity that resonates with your target audience. Most businesses start out asking themselves what they want their brand to be but often don't evolve with their brand. Finding your brand voice helps you connect with potential clients to build trust, make your brand relatable, and so much more. Building a solid brand identity is more than just about branding. It's also about building a powerful mission and a connection with your audience and refining your tone of voice to represent who you are. As your business grows, you'll learn to harness your brand evolving and changing and use that to make your audience part of the branding process.

We talk to Tally Rye about intuitive movement - and go off a few tangents. We celebrate training with joy and the changes in the industry, listening to clients and educating them as fitness professionals. We look at ways to challenge the norm and how to keep up with social media changes and new trends whilst building your community online.

Le’Nise Brothers is on a mission for people to have better periods. What does a “normal” period look and feel like anyway? If you are a person experiencing periods, Le’Nise will equip you with tips and guidance to have calmer and less painful periods. You will also learn about two surprising things that affect your period negatively. She shares how to get accurate information on menstrual cycles and navigate facts online. You will learn how to embrace the different phases of your cycle as an entrepreneur and why you should align your energy and focus in business with your body.

Can you live a simpler life by just being and doing enough? In this chat with blogger and author Jessica Rose Williams, Fab explores concepts like “destination addiction” and breaking the rules and how the more recent interest in the movement has highlighted the problem with one-fits-all minimalism. You’ll hear powerful questions to help you reflect on where we are right now. How can ‘taking stock’ of our current lifestyle help you make a simpler life? When it comes to being enough within, we cover the importance of therapy and the importance of exploring our relationship with our inner child. We also touch on creating more space by getting clear on boundaries and relationships is crucial.

Amy Leighton is back to answer some question coming from loyal listeners and our Instagram audience. Do you have a question for us? Drop us a DM on Instagram and we'll cover them in later episodes. This month we cover reliable strategies. We look at common social media marketing mistakes businesses make and consistency. We also share simple ways to bring your confidence back up and a few practical ways to keep on top of your inbox. Oh, and we also go a bit mad. Sorry about that.

You can learn so much by putting your passion and wisdom onto paper. Our return guest Niki Webster knows a thing or two about that. From targeting a different niche of audience in a very saturated market to how to get feedback around your work, becoming an author can teach you so much. Fab and Niki discuss what people get wrong when it comes to publishing cookbooks, as well as things she underestimated. Learn how to find structure when tapping into creative flow and so much more.