How to create a strong brand identity for your business

What's in a brand anyway? Fab introduces us to Steph, community manager at Creative Impact, in this solo episode. If you're thinking about creating a brand, consider several factors, starting with how to navigate DIY branding and how to use tools like Canva to enhance your branding. Your brand's identity is the foundation of your company. It's who you are. You're in a unique position to create an authentic brand identity that resonates with your target audience. Most businesses start out asking themselves what they want their brand to be but often don't evolve with their brand. Finding your brand voice helps you connect with potential clients to build trust, make your brand relatable, and so much more. Building a solid brand identity is more than just about branding. It's also about building a powerful mission and a connection with your audience and refining your tone of voice to represent who you are. As your business grows, you'll learn to harness your brand evolving and changing and use that to make your audience part of the branding process.