Leadruption podcast

Goalpostitis - When Success Keeps Moving

11/6/2026
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You deliver what was asked for. Brilliant. Except now there is another requirement. Meet that one and somehow the definition of success moves again. In this episode of Leadruption, Emma Last explores Goalpostitis, the repeated movement of expectations shortly after somebody meets the previous ones.

In this episode, we explore:

  • What happens when people meet the target but rarely get to experience the achievement.
  • How progression criteria and definitions of success can quietly keep shifting.
  • Why continually raising the bar without recognising what has already been achieved can damage trust and motivation.
  • The difference between healthy ambition and making success permanently unreachable.
  • Questions to consider: When someone succeeds, does their success actually count? And are you raising the standard, or moving the goalposts?

Growth matters.

But people need to know that reaching the finish line will occasionally result in a finish line.

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