EP408: Why Scale Your Colour Menu for the Conscious Client with Callum Tierney & Robert Howse

In this episode of the How To Cut It podcast in partnership with Wella Professionals, we head to the Manchester Studio to explore the story behind the launch of "Pure Perfection" from Wella Professionals. This new ammonia-free permanent colour innovation was designed to grant professionals greater choice, flexibility, and confidence behind the chair. We are joined by two industry experts who bring unique perspectives to this launch. Callum Tierney, Managing Director of Terence Paul salons and Wella's UK Ambassador selected to represent Pure Perfection on the global stage, shares his creative journey and what it means to represent British hairdressing internationally. Alongside him is Robert Howse, Wella Professionals UKI’s Education, Digital Platforms, and Data Manager. The conversation explores the inspiration behind the campaign and the changing preferences Callum sees among clients, including greater interest in hair health, ingredients and transparency. He also describes a move towards warmer shades such as golden blondes and coppers, and explains how the campaign’s creative direction connects with his approach to luxury, healthy-looking hair. Rob is to outline how Pure Perfection as an ammonia-free permanent colour range has been developed for conscious product clients seeking other colour option. We also get to learn how stylists can identify clients who may welcome the option, including those concerned about colour sensitivity, staining, fragrance or residue. They also consider how salons can introduce the service through consultations, education and pricing structures, while positioning it alongside—not as a replacement for—other permanent colour ranges. Hit play to learn more!     Timestamps 3:49 Callum’s Journey in Hairdressing0:17 Becoming a Global Campaign Ambassador 13:28 Finding Inspiration in Colour Trends 15:58 Inside Ammonia-Free Pure Perfection 22:02 Offering Clients More Colour Choices 24:20 How the Colour Works Behind the Chair 28:14 Education and Salon Business Benefits 35:50 Innovation That Keeps Hairdressing Moving 41:13 The Power of Authentic Hair Imagery 43:45 Key Takeaways and Where to Learn More     Episode Resources For more on Wella Pure Perfection click HERE Learn more on Wella Professionals Education click HERE Connect with Callum on Instagram @callumtierney Connect with Robert on Instagram @thewellahairguy Connect with Wella Professionals UKI on Instagram @wellaprofessionalsuki Discover the full range of Wella Professionals products visit HERE Watch todays podcast on How To Cut It YouTube channel visit @howtocutit