
EP407: Sarah Yorke — Is Your Digital Footprint Sabotaging Your Career?
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In this episode, brought to you in partnership with Wella Professionals UKI, we are joined by Sarah Yorke—an industry professional turned tech founder. From her early beginnings working behind the salon chair to launching the Stylebook Directory and Stylebook Education, Sarah shares how her passion for the industry has evolved into two platforms: one that helps hair and beauty professionals grow their businesses, and another that provides social media and digital online safety training to next-generation hairdressers.
Sarah explains how her education platform equips students with vital life skills often overlooked in traditional training, including digital professionalism, online safety, and industry etiquette. These areas are now essential for professionals looking to secure employment and build a sustainable career in today’s digital-first landscape.
We also explore the exciting future of Stylebook Education as it expands beyond hair and beauty into new creative sectors. Sarah’s commitment to bridging the gap between education and industry provides a blueprint for professional success. Tune in to discover how she is setting a new standard for modern hair professionals and helping talent navigate their digital footprint with confidence.
Chapters
4:02 Early Years Behind the Chair
12:17 The Person Behind the Persona
17:15 Creating the Stylebook Directory
26:08 How the Directory Works
31:21 Building Stylebook Against the Odds
34:28 A Safer Digital Space for Students
49:00 Why Online Safety Matters
56:14 City & Guilds and Industry-Wide Ambitions
1:02:36 Global Dreams and Real-World Results
1:08:30 Advice for the Next Generation
Resources
Visit Stylebook Education HERE
Visit Stylebook Directory HERE
Connect with Stylebook Education on Instagram @stylebookeducation
Connect with Stylebook Directory on Instagram @stylebookdirectory
For more on Wella Professionals Education visit HERE
Connect with Wella Professionals UKI on Instagram @wellaprofessionalsuki
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