Data Leaders podcast

Attributes of High-Quality Content

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In this podcast series, I sat down with the top writers from SF, LA, and NY to learn how they create great content.

You’ll be hearing their insights on attributes of the high-quality content.

This is a part I of a 10-Part Series.

In this episode, we hear from:

  • Joe Escobedo @ Forbes
  • Garrett Ruiz @ BlueJeans
  • Riddhi Shah, Alum @ Medium and HuffPo
  • KC Karnes @ CleverTap
  • Alisha Paulsen @ Workday

Here are some of their top insights:

What are the attributes of high-quality content?

Joe Escobedo:

  • High-Quality content should either educate or entertain your audience, or both.
  • You never really know if it's good until it's published and you get feedback from your audience
  • Provides a solution
  • Ask "What kind of additional insights or information would they want."

Garrett Ruiz:

  • Accurate
  • Informative and insightful
  • Leads the user to the next place in the buyer's journey

Riddhi Shah:

  • High-Quality content is very intuitive. It's a mix of art and science.
  • New or insightful information
  • For virality, it should produce an element of surprise and strong emotions
  • Relevant and addresses current concerns from the audience
  • Distinctive tone of voice
  • Delightful

KC Karnes:

  • Go Deeper
  • Understand the nuance of nurturing the relationship for the long haul, instead of generating eyeballs and clicks.
  • "Inch-Wide Mile-Deep" Mindset.

Alisha Paulsen:

  • Create unique content - informative and interesting.
  • Grammar/Spelling errors or confusing sentences discounts the integrity of the piece
  • Consistency
  • Storytelling
  • Personalization

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