#67: How I’m Planning for a Q4 Sales Boost Without Hustling Harder

Today, I'm talking about possibly the scariest part of running your own business: showing up as your real self. And that's especially scary when you've always felt a little bit weird, a little bit different, a little bit wrong. Over the years, I’ve learned that the parts of us we try to hide - our quirks, rhythms, and sensitivities - are exactly what make us magnetic to the right people. In this episode, I’m sharing how embracing my weirdness helped me sell more authentically and feel more aligned. Plus, I’m announcing a brand new free community where we can connect, support one another, and practice showing up as our full, imperfect, weird and brilliant selves.🎧 Tune in to hear:Why your weirdness is your magicHow embracing imperfection attracts your right peopleThe link between authenticity and sustainable salesMy new free Soulful Sales community announcementA simple reflection exercise to turn your “flaws” into superpowers💭 [1:27] "People need you in all of your real weird, imperfect glory. People need to hear the way that you say things, the way that you do things, the way that your unique experiences have shaped the unique work that you do in the world."💭 [15:18] "I have the best people in my community who get it, who understand, and who can talk about different ways of doing things, different ways of selling... AND we're there for the big ambitious sales goals and boosting your income without hustling hard all the time and selling your soul along the way."💭 [16:31] "You get to show up as you. The right people will be drawn to that and the wrong people will be repelled. And that is a good thing."Links:New Free Soulful Sales CommunityStart Your Own Community On Skool (affiliate link)Soulful Sales Society MembershipQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

Sometimes the most powerful shifts in business come from saying yes before you feel ready. A year ago, I joined a mastermind that I was both excited and terrified to be part of - and it has been so powerful for my business. In this episode, I’m opening up about what I’ve learned from being part of this small but mighty group of amazing business owners who have become a key part of my journey.Over the past year, this mastermind has taught me so much about connection, collaboration, and courage. From the initial nerves of wondering if I belonged, to discovering how much each of us had to contribute, I’ve learned that real growth often happens when we allow ourselves to be seen - imperfectly and fully.In this conversation, I’m sharing the five biggest lessons I’ve taken from this experience - from following unexpected opportunities, to embracing vulnerability, and celebrating the unique “zone of magic” that each of us brings to the table.🎧 Tune in to hear:The unexpected path that led me to this mastermindHow imposter syndrome showed up (and what helped me move through it)The beauty of small, intentional groupsWhy action beats perfection every timeHow collaboration always expands what’s possible💭 [3:32] "Oh, my goodness, did I get imposter syndrome? Like I thought, do I belong in this mastermind? Am I good enough? Is my business good enough? Am I, you know, making enough money? Am I doing the right things? Do I have anything valuable to add? I was so nervous, but I knew that it was a really great opportunity for me."💭 [10:35] "It's so powerful to collaborate with the people who do similar things to us instead of seeing them as competition."💭 [12:35] "Making sure we are all committed to showing up to most of the calls, all of that stuff is what makes it work, but also leaning in and being willing to be a bit vulnerable and sometimes not feeling good enough, but actually having a supportive group of people who shows you that that you are good enough."Links:Weird Hermits Roundtable ReplaysSoulful Sales Society MembershipQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

As a business and life coach I feel I “shouldn’t” say this but: sometimes (often) I see myself as a chaotic mess. And something that’s helping me A LOT behind the scenes is what I call my AI Support Team. In this episode, I’m sharing how I’ve built this AI Support Team that helps me run my business in a way that actually works with my brain, not against it. Think: making faster decisions, writing emails in minutes, choosing offers that fit my energy, and even getting a pep talk when self-doubt creeps in.Plus, I also have a brand new offer - The AI Support Team - where I’ll guide you step by step to create your own personalized AI assistants that think like you, sound like you, and support you in the way you actually work. It’s available here at a special pre-sale price for a limited time.🎧 Tune in to hear:The four core AI "team members" I use every day (and what they each do)How I trained AI to understand my goals, values, and personalityWhy this approach helps me work with my energy and stay consistent💭 [6:15] "As much as I talk about AI, and as much as it helps me, and as much as I'm all for people with limited capacity or neurodivergence or other challenges leaning on AI... I am not someone who believes in copying and pasting and I always want to bring my unique flair."💭 [13:16] "We're tapping into that empowered part of us that "knows", so that when that afraid part of us feels louder, we get to have that empowered part reflected back to us in the form of this AI assistant."💭 [16:10] "They are my assistants, but they are not the boss of me. I use them to take some of the mental load out of my brain... but I don't use them to replace my voice, to replace my creativity. I am the unique magic in my business."Links:New Offer: The AI Support Team (Limited Pre-Sale Discount)$9 Soulful Black Friday Sales CourseSoulful Sales Society MembershipQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

If you’ve ever wondered how to grow your audience and make consistent sales without showing up on social media every day, this episode is for you.In this roundtable conversation with my mastermind - which we jokingly call the “Weird Hermits” - we share how we’re building thriving businesses using email, SEO, collaborations, and bundles. You’ll hear how we each attract traffic and sales while honouring our energy and boundaries.With Destini Copp, Monica Froese, Sage Grayson, Kate Kordsmeier, Faith Mariah, Steph Blake, Tara Reid and Ruth Poundwhite.Pssst... click here to access a free bundle of goodies from us!And click here for a list of links mentioned throughout.🎧 Tune in to hear:How to get steady traffic to your evergreen offers - without relying on social mediaThe truth about daily emails and unsubscribesThe power of summits, bundles, and collaborations for list growthWhy blogging (and now AI search) still matters for organic reachMindset shifts to help you stop overcomplicating traffic and focus on what actually moves the needle💭 [15:58] "It's not that they didn't buy, they just haven't bought yet. So you thought they needed to hear about it 10 times, maybe they need to hear about it 20 times."💭 [19:07] "You will always have to attract new people to you."💭 [26:26] "I think that the good news is SEO, I think, has changed for the better because now instead of all of this mechanical kind of writing and keyword stuffing, it's so much more about your authentic experience and sharing your human story."Links:Free Masterclass: AI Shortcuts to Boost Your Q4 Sales (Without Burning Out)Pssst... click here to access a free bundle of goodies from us!And click here for a list of links mentioned throughout.QUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

I’m going big this quarter. I’ve set myself a bold goal, and I’ve got a hard deadline with a trip to Thailand at the end of the year. But I refuse to let my business growth come at the cost of my wellbeing. So, in this episode, I’m pulling back the curtain on how I’m actually supporting myself right now: the mindset shifts, the boundaries, and the small but powerful practices that are making the momentum sustainable. Plus, I also have a free masterclass to help you boost your own Q4 sales with gentle, human-first AI shortcuts - without burning out - happening October 15th at ruthpoundwhite.com/workshop.🎧 Tune in to hear:The questions I'm asking myself and the support I have from others to help me recommit to my goalWhy making quicker decisions has become one of my biggest forms of self-support (and how I knocked out a bunch of tasks I'd been putting off for months!)3 key questions I want you to answer to support your own success💭 [7:02] "Doing more makes me feel safe, it makes me feel worthy, it makes me feel valuable, and I think it also makes me feel in control. So therefore, like, my lack of boundaries really isn't just about having too much to do. It's about being afraid of what happens if I'm not doing."💭 [16:56] "The wrong decision is usually not deciding at all because it takes up space in your head."💭 [17:37] "I hope that you realize that it is still possible."Links:Free Masterclass: AI Shortcuts to Boost Your Q4 Sales (Without Burning Out)Free Black Friday Prep Roundtable with the "Weird Hermits" Mastermind$9 Soulful Black Friday Sales CourseSoulful Sales Society MembershipQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

In this episode, I’m taking you behind the scenes of how I’m setting myself up for a big Q4 sales boost - and what I learned from last year’s best-ever quarter. Including the public challenge that stretched me, the daily email experiment that transformed my sales, the mindset shifts that freed up energy, and the new strategies (including AI systems) I’m leaning into this year.As you know, I'm not about hurting harder! This is more about recommitting to your goals, letting go of what’s not serving you, and setting yourself up with the right support so you can end the year strong, without burning out.Plus, I share what’s coming next (👀 free masterclass, free Black Friday prep roundtable and a new offer!)🎧 Tune in to hear:How I turned last year’s Q4 into my highest-earning quarter yetThe experiments and mindset shifts that made the biggest differenceWhat I’m repeating, what I’m letting go of, and what I’m doing differently this yearHow I’m using AI systems to support sales and free up creative energy💭 [5:17] "The challenge I set myself at the beginning of Q4 [in 2024] was a huge catalyst for having my best quarter"💭 [09:35] "I realized that the only thing getting in the way of me making that Goal real by the end of the year is my belief that it is possible."💭 [11:17] "I have to let go to make space for what's next."Links:Free Masterclass: AI Shortcuts to Boost Your Q4 Sales (Without Burning Out)Free Black Friday Prep Roundtable with the "Weird Hermits" Mastermind$7 Soulful Growth Club MembershipMy "Everything" Page200 Member Experiment Behind the Scenes Diary$9 Soulful Black Friday Sales CourseSoulful Sales Society MembershipQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

What if your business could grow at a pace that actually feels good, and adapt when life happens? Today’s episode is a heartfelt exploration of working within your capacity, staying true to your energy, and still creating the results you want.In this episode with Monica Herald, we cover: boundaries as “values in action”, building wiggle room into your sales plan, redefining goals and productivity, feeling good about your limits and mindfully using AI to support capacity.Episode Highlights:💭 [05:47] "I celebrated the small things that were selling that were easy that I could do."💭 [05:52] How am I doing this in a sustainable way? In what that means for me right now?"💭 [12:26] "We'd missed that [ideal launch] window and that was going to be okay. But how could I make the way that it looked now honor [the energy of the offer] and trust that? It's a long game."Monica's Links:WebsiteFacebookMindful Moments Prompts JournalQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

Recurring revenue is often seen as the holy grail for online business owners — steady income, less launch stress, more freedom. But let’s be honest: it’s not always as easy as it sounds.In this episode, I’m joined by my brilliant mastermind as we share real talk about what’s actually working for us in 2025.Featuring myself alongside Destini Copp, Kate Kordsmeier, Sage Grayson, Faith Mariah, Liz Stapleton and Monica Froese.Pssst... we have another pitch free panel planned for Sep 25th on getting traffic to your offers (especially without social media). Add it to your calendar.Want help building your recurring revenue & selling more, your way? Click here to read more about the Soulful Sales Society & get 40% off annual membership until Sep 17th.Some of the topics we covered:How can you start a membership with a small audience?Are low-cost memberships a “must” for coaches in the age of AI?How to design a membership that fits your energy and capacityHow to retain members and reduce churnHow to boost engagement and drive signups with ‘Get It Done Weeks’Other recurring revenue strategies that aren't membershipsEveryone's Links:Destini CoppKate KordsmeierLiz StapletonSage Grayson Faith Mariah Monica FroeseOther Links:Free Traffic School Panel September 25thSave 40% in the Soulful Sales Society Until Sep 17QUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

AI is reshaping the online course landscape - and our offers can’t stay static if we want to keep connecting and creating impact. In today’s episode, we’ll explore how to refresh and upgrade your offers for the AI era in ways that feel sustainable and supportive for you.In this interview with Monica Froese, we cover: the real reason “lifetime access” can be a trap in the AI era, how to identify and fix friction points in your programs, smart ways to use AI without losing your personal touch, and surprising behind-the-scenes examples of how Monica uses AI to save time, money, and mental load in her own life. Pssst... The Aligned AI Summit is now open, get your free ticket here with Monica's affiliate link.Episode Highlights:💭 [19:16] "The way people want to access your information is changing"💭 [15:15] "Chat GPT can tell you how to set up a shop, but does it run a shop? Does it know the actual human side behind how you get people to buy? Does it have that experience that it can give you?"💭 [22:41] "If you're going to use AI in your business, especially to create content, you have to get good at pushing back at it"Monica's Links:WebsiteThe Empowered ShopInstagramLinkedInListen to Ruth on Monica's podcast, the Empowered Business ShowOther Links:The Aligned AI SummitQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.

AI is everywhere right now, but a lot of the conversations around it feel overwhelming or just plain out of alignment for heart led business owners. That is why my mastermind decided to get together to have a real public conversation about how we are actually using AI, what's working, what's still feeling messy and how it's changing the way we run our businesses.Featuring myself alongside Destini Copp, Kate Kordsmeier, Liz Stapleton, Steph Blake and Tara Reid.Pssst... The Aligned AI Summit is now open, get your free ticket here.Episode Highlights:💭 [12:51] "Yes, AI is here. And I do think it's worth considering how we can use it not just to boost our business, but also to support ourselves and our own capacity." - Ruth💭 [30:33] "It's a tool, it's a guide. It is not the end all, be all. It's not, you know, excuse to like not have to think for yourself or for your own own business anymore either." - Kate💭 [44:02] "What I love about those no code apps is it you can do some unique things like in your course or your membership." - TaraEveryone's Links:Destini CoppKate KordsmeierLiz StapletonSteph BlakeTara ReidOther Links:The Aligned AI SummitQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨ Join the Premium Soulful Sales Society for monthly Get It Done Weeks, soulful selling trainings, live Q&As, and community support to help you sell in alignment with your energy, values, and personality. 🗣️ Find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way.