#66: Selling Within Your Capacity with Monica Herald

If you’ve ever wondered how to grow your audience and make consistent sales without showing up on social media every day, this episode is for you.In this roundtable conversation with my mastermind - which we jokingly call the “Weird Hermits” - we share how we’re building thriving businesses using email, SEO, collaborations, and bundles. You’ll hear how we each attract traffic and sales while honouring our energy and boundaries.With Destini Copp, Monica Froese, Sage Grayson, Kate Kordsmeier, Faith Mariah, Steph Blake, Tara Reid and Ruth Poundwhite.Pssst... click here to access a free bundle of goodies from us!And click here for a list of links mentioned throughout.🎧 Tune in to hear:How to get steady traffic to your evergreen offers - without relying on social mediaThe truth about daily emails and unsubscribesThe power of summits, bundles, and collaborations for list growthWhy blogging (and now AI search) still matters for organic reachMindset shifts to help you stop overcomplicating traffic and focus on what actually moves the needle💭 [15:58] "It's not that they didn't buy, they just haven't bought yet. So you thought they needed to hear about it 10 times, maybe they need to hear about it 20 times."💭 [19:07] "You will always have to attract new people to you."💭 [26:26] "I think that the good news is SEO, I think, has changed for the better because now instead of all of this mechanical kind of writing and keyword stuffing, it's so much more about your authentic experience and sharing your human story."Links:Free Masterclass: AI Shortcuts to Boost Your Q4 Sales (Without Burning Out)Pssst... click here to access a free bundle of goodies from us!And click here for a list of links mentioned throughout.QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

I’m going big this quarter. I’ve set myself a bold goal, and I’ve got a hard deadline with a trip to Thailand at the end of the year. But I refuse to let my business growth come at the cost of my wellbeing. So, in this episode, I’m pulling back the curtain on how I’m actually supporting myself right now: the mindset shifts, the boundaries, and the small but powerful practices that are making the momentum sustainable. Plus, I also have a free masterclass to help you boost your own Q4 sales with gentle, human-first AI shortcuts - without burning out - happening October 15th at ruthpoundwhite.com/workshop.🎧 Tune in to hear:The questions I'm asking myself and the support I have from others to help me recommit to my goalWhy making quicker decisions has become one of my biggest forms of self-support (and how I knocked out a bunch of tasks I'd been putting off for months!)3 key questions I want you to answer to support your own success💭 [7:02] "Doing more makes me feel safe, it makes me feel worthy, it makes me feel valuable, and I think it also makes me feel in control. So therefore, like, my lack of boundaries really isn't just about having too much to do. It's about being afraid of what happens if I'm not doing."💭 [16:56] "The wrong decision is usually not deciding at all because it takes up space in your head."💭 [17:37] "I hope that you realize that it is still possible."Links:Free Masterclass: AI Shortcuts to Boost Your Q4 Sales (Without Burning Out)Free Black Friday Prep Roundtable with the "Weird Hermits" Mastermind$9 Soulful Black Friday Sales CourseSoulful Sales Society MembershipQUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

In this episode, I’m taking you behind the scenes of how I’m setting myself up for a big Q4 sales boost - and what I learned from last year’s best-ever quarter. Including the public challenge that stretched me, the daily email experiment that transformed my sales, the mindset shifts that freed up energy, and the new strategies (including AI systems) I’m leaning into this year.As you know, I'm not about hurting harder! This is more about recommitting to your goals, letting go of what’s not serving you, and setting yourself up with the right support so you can end the year strong, without burning out.Plus, I share what’s coming next (👀 free masterclass, free Black Friday prep roundtable and a new offer!)🎧 Tune in to hear:How I turned last year’s Q4 into my highest-earning quarter yetThe experiments and mindset shifts that made the biggest differenceWhat I’m repeating, what I’m letting go of, and what I’m doing differently this yearHow I’m using AI systems to support sales and free up creative energy💭 [5:17] "The challenge I set myself at the beginning of Q4 [in 2024] was a huge catalyst for having my best quarter"💭 [09:35] "I realized that the only thing getting in the way of me making that Goal real by the end of the year is my belief that it is possible."💭 [11:17] "I have to let go to make space for what's next."Links:Free Masterclass: AI Shortcuts to Boost Your Q4 Sales (Without Burning Out)Free Black Friday Prep Roundtable with the "Weird Hermits" Mastermind$7 Soulful Growth Club MembershipMy "Everything" Page200 Member Experiment Behind the Scenes Diary$9 Soulful Black Friday Sales CourseSoulful Sales Society MembershipQUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

What if your business could grow at a pace that actually feels good, and adapt when life happens? Today’s episode is a heartfelt exploration of working within your capacity, staying true to your energy, and still creating the results you want.In this episode with Monica Herald, we cover: boundaries as “values in action”, building wiggle room into your sales plan, redefining goals and productivity, feeling good about your limits and mindfully using AI to support capacity.Episode Highlights:💭 [05:47] "I celebrated the small things that were selling that were easy that I could do."💭 [05:52] How am I doing this in a sustainable way? In what that means for me right now?"💭 [12:26] "We'd missed that [ideal launch] window and that was going to be okay. But how could I make the way that it looked now honor [the energy of the offer] and trust that? It's a long game."Monica's Links:WebsiteFacebookMindful Moments Prompts JournalQUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

Recurring revenue is often seen as the holy grail for online business owners — steady income, less launch stress, more freedom. But let’s be honest: it’s not always as easy as it sounds.In this episode, I’m joined by my brilliant mastermind as we share real talk about what’s actually working for us in 2025.Featuring myself alongside Destini Copp, Kate Kordsmeier, Sage Grayson, Faith Mariah, Liz Stapleton and Monica Froese.Pssst... we have another pitch free panel planned for Sep 25th on getting traffic to your offers (especially without social media). Add it to your calendar.Want help building your recurring revenue & selling more, your way? Click here to read more about the Soulful Sales Society & get 40% off annual membership until Sep 17th.Some of the topics we covered:How can you start a membership with a small audience?Are low-cost memberships a “must” for coaches in the age of AI?How to design a membership that fits your energy and capacityHow to retain members and reduce churnHow to boost engagement and drive signups with ‘Get It Done Weeks’Other recurring revenue strategies that aren't membershipsEveryone's Links:Destini CoppKate KordsmeierLiz StapletonSage Grayson Faith Mariah Monica FroeseOther Links:Free Traffic School Panel September 25thSave 40% in the Soulful Sales Society Until Sep 17QUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

AI is reshaping the online course landscape - and our offers can’t stay static if we want to keep connecting and creating impact. In today’s episode, we’ll explore how to refresh and upgrade your offers for the AI era in ways that feel sustainable and supportive for you.In this interview with Monica Froese, we cover: the real reason “lifetime access” can be a trap in the AI era, how to identify and fix friction points in your programs, smart ways to use AI without losing your personal touch, and surprising behind-the-scenes examples of how Monica uses AI to save time, money, and mental load in her own life. Pssst... The Aligned AI Summit is now open, get your free ticket here with Monica's affiliate link.Episode Highlights:💭 [19:16] "The way people want to access your information is changing"💭 [15:15] "Chat GPT can tell you how to set up a shop, but does it run a shop? Does it know the actual human side behind how you get people to buy? Does it have that experience that it can give you?"💭 [22:41] "If you're going to use AI in your business, especially to create content, you have to get good at pushing back at it"Monica's Links:WebsiteThe Empowered ShopInstagramLinkedInListen to Ruth on Monica's podcast, the Empowered Business ShowOther Links:The Aligned AI SummitQUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

AI is everywhere right now, but a lot of the conversations around it feel overwhelming or just plain out of alignment for heart led business owners. That is why my mastermind decided to get together to have a real public conversation about how we are actually using AI, what's working, what's still feeling messy and how it's changing the way we run our businesses.Featuring myself alongside Destini Copp, Kate Kordsmeier, Liz Stapleton, Steph Blake and Tara Reid.Pssst... The Aligned AI Summit is now open, get your free ticket here.Episode Highlights:💭 [12:51] "Yes, AI is here. And I do think it's worth considering how we can use it not just to boost our business, but also to support ourselves and our own capacity." - Ruth💭 [30:33] "It's a tool, it's a guide. It is not the end all, be all. It's not, you know, excuse to like not have to think for yourself or for your own own business anymore either." - Kate💭 [44:02] "What I love about those no code apps is it you can do some unique things like in your course or your membership." - TaraEveryone's Links:Destini CoppKate KordsmeierLiz StapletonSteph BlakeTara ReidOther Links:The Aligned AI SummitQUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

What if the most loving thing you could do for your clients… was to stop saying yes to everything?In today’s episode, Suzanne Culberg shares one of her business boundaries that genuinely shocked me - and how it not only strengthened her offers but also saved her sanity,  with zero guilt.In this interview we talk about recognising the quiet ways our boundaries slip, why saying “no” can sometimes be the most generous thing you do, and how to create limits that feel both loving and liberating. Plus the very juicy boundary around actually getting paid for the work you do.Pssst... The Aligned AI Summit is now open, get your free ticket here.Episode Highlights:💭 [12:51] "I said three words which I recommend everyone should have in their boundary arsenal: "up until now", because then you're owning your place in it"💭 [23:10] "What you allow will continue"💭 [36:24] "It might hurt, but I think the hurt, the sting of honesty to me is always better than the lash of a lie"Suzanne's Links:WebsiteInstagramFacebookNewsletter"I Know Things" Group ReadingsSuzanne's emails about the pivot:"The Nope Coach Is Retiring (Kind Of)""I'm not the only one...and neither are you"Other Links:The Aligned AI SummitQUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

What if your weekly newsletter could do more than just “keep your audience warm”? What if it could bring in consistent income in and of itself, build deeper trust, and get clicks, opens and sales - even if your list is small?Today’s interview with Destini Copp is about just that, with a fresh take on weekly newsletters and how to monetise them, without them feeling like shouting into the void or constantly bombarding people with sales content. Pssst... Destini is speaking at the upcoming Aligned AI Summit, join the waitlist here.Episode Highlights:💭 [10:10] "That's when I knew I was onto something - I was getting people email me back and say, your emails are so good I started saving them into this special folder because I didn't want to miss them"💭 [14:20] "In not just every newsletter, but almost every single section, I'm directing them to that next step [with a strong call to action]"💭 [19:29] "I have a system and my system always starts with my promotional calendar, because if you're wanting to monetize, you always have to start with what you're selling and then you create content to support that"Destini's Links:WebsiteLinkedInFree Newsletter Profit Calculator*Hobbyscool*This is my affiliate linkOther Links:The Aligned AI SummitPassionfrootKit sponsorship networkQUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram

In this episode, I’m diving into five practical ways I’ve been using AI to support my sales, in alignment with my capacity. Think: more emails without burnout, launch planning with less overthinking, offers that fit my energy, and tools to support my members more deeply (without losing the human touch).This isn’t about doing everything with AI. It’s about finding the right support, at the right time, so you can free up energy for the stuff that really matters - connection, creativity, and your unique magic.🎧 Tune in to hear:How I trained AI to sound like me (and how I use it daily)The mindset behind using AI in a values-led wayWays you can use AI to boost your sales today, even with limited capacityPlus, I share what’s coming next (👀 Aligned AI Summit + a juicy micro offer training!)💭 [3:21] "How can AI take some load off my shoulders? How can it help me with my capacity? How can it help me put a little less energy over there so that I can focus my energy over here?"💭 [11:28] "AI has really changed the game in terms of how I'm able to test different messaging angles."💭 [17:19] "Above all else, don't let AI make you get a second guess your own expertise and your own magic."Links:Aligned AI Summit WaitlistTrust-Building Micro Offers Training & Get It Done Week (in the Soulful Sales Society, join for $7)AI Sales Emails CourseQUICK LINKS:🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way👋 Click here to follow Ruth on Instagram