become the content creator you’d follow & build a brand you love ft. Kira Jones

242: So you wanna become a content creator? Or you’ve been thinking about starting your own brand? Maybe both? This is the episode for you. I’m joined by my beautiful friend Kira Jones—content creator, founder of Cacti Wellness, and branding QUEEN—to talk all things consistency, building a brand you actually love, and becoming the kind of creator you’d follow. We talk all things content creation, brand building, and what it really takes to grow on platforms like Instagram and TikTok in 2025. From developing physical products to navigating creative burnout, Kira shares the behind-the-scenes of scaling her business while staying true to her vision. We also dive into: Building a personal brand that stands out Product development from scratch TikTok & IG growth strategies in 2025 Evolving your content style Finding your editing voice Balancing creativity with consistency What makes content actually worth sharing & more. Hope you love! SEE YOU NEXT WEEK. X SAY HI (to LISA): IG: ⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠ Pinterest: ⁠⁠⁠⁠⁠@lisaxgilmore⁠⁠⁠⁠⁠ (to UNWINEDING): IG: ⁠⁠⁠⁠@unwinedingpod⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠@unwinedingpod⁠⁠⁠⁠ (to KIRA): IG: ⁠⁠⁠⁠⁠@kirajones & ⁠@cactiwellness⁠ TikTok: ⁠⁠⁠⁠⁠@kirajonesmatousek (to OUR EPISODE SPONSORS): BETTERHELP: This episode is brought to you by BetterHelp. Give therapy a try at: ⁠⁠⁠⁠betterhelp.com/UNWINEDING⁠⁠⁠⁠ HUNGRYROOT: Get 40% off your first Hungryroot box + get a free item in every box for life. Go to: ⁠⁠⁠⁠hungryroot.com/unwineding⁠⁠⁠⁠ + use code UNWINEDING. Learn more about your ad choices. Visit megaphone.fm/adchoices