207 How to Increase Your Business’s Revenue

Have you ever wondered if naming your process, giving it a framework, could help more people find (and trust) your work? You might already have a process you walk every client through, but no name for it. And depending on your personality, naming it might either feel exciting... or a little too sales-bro for you.In this episode, Morgan Sinclair and Hannah Turnbull get into signature frameworks and processes: what they are, unique examples of how they’ve seen folks use frameworks, and how clinicians can think about building their own without making promises they can't keep.It's a marketing strategy conversation, it's an ethics conversation, and somewhere in the middle, you might just realize you've had a framework all along.14:34 - Morgan's framework idea for her website design business17:28 - The ridiculous, guaranteed-outcome promises that give bro-y marketing frameworks a bad name20:10 - What is a framework? Morgan and Hannah define it21:12 - The benefits of a signature framework22:40 - Examples of niche signature frameworks to get inspired by28:33 - B2B vs. B2C frameworks 33:44 - Morgan's process for custom branding and web design39:54 - How Hannah applies frameworks in her business, NourishED Colorado43:00 - The ethics of having a framework: how to be compelling without overpromisingResources MentionedBIPOC Eating Disorders Conference8 Keys to Recovery from an Eating Disorder Book (framework example)Episode 47 - Collaboration + Building Multiple Offerings with Bri Campos and Amanda MittmanEpisode 122 - What We Wish You Knew About Your Website with Amy HannekeBri Campo’s Body Image Bootcamp (framework example)Cook Your Copy with Amy (framework example)Meagan Rothschild “Kitchen Confidence (framework example)Sponsors & PartnersJoin our Accountability Club - A quarterly membership for accountability and dedicated time to work ON your business (not IN your business) next cohort for Q3 is openGusto - Simplify your employer life with a solid payroll system, use our Gusto affiliate link to receive a $100 Visa gift card after running your first payroll! www.weightinclusiveinnovators.com/resourcesPractice Vital - syncs with leading EHRs to display real-time clinical and operational metrics so owners and supervisors can coach teams, steer performance and make data-driven decisions. Get $30 off your first month of Practice Vital using code “WII” at checkout: www.weightinclusiveinnovators.com/resourcesSign up for our newsletter for pep talks, business round-ups, resources, and things we’ve been loving during the week.Email us with questions or show topics at [email protected] to Find Morgan Sinclair:Morgan Sinclair DesignsThe Eating ExpeditionWhere to Find Hannah Turnbull:Values Driven GroupNourishED Colorado

When was the last time you raised your fees? Are your clinicians actually seeing the number of clients they should be? There are so many ways to grow your business revenue… some of them underrated.But first, a reframe. Revenue is a neutral part of your business. It's not a judgment of your worth, a pass or fail, or a measure of how hard you're working. It's just information!In this episode, Morgan Sinclair and Hannah Turnbull walk through the many ways to increase your top-line revenue, including the frequently overlooked moves you're probably skipping (hello, fee increases), to the juicier stuff like group sessions, online courses, speaking, or consultations.11:50 - Revenue vs. profit: what’s the actual difference?14:51 - Increasing your fees for group practice and one-on-one client services20:22 - Are your clinicians actually seeing the number of clients you’ve set as the standard?23:38 - Client retention over new leads25:02 - Adding other services to increase your business revenue30:29 - The low-hanging fruit: starting a group32:29 - Supervision and consultation: a natural next leg for established clinicians who want to grow33:26 - Online courses, workshops, trainings, and retreats37:30 - Speaking, writing, and partnershipsResources MentionedShowit Design partnerHow to Deal with Uncertainty (and Stop Overthinking Everything) | Simone StolzoffJoin our Accountability Club- A quarterly membership for accountability and dedicated time to work ON your business (not IN your business) next cohort for Q3 is openSponsors & PartnersInsurance Billing Tracker- If you’re worried about missed payments and reimbursements, try the Insurance Billing Tracker. Use the code WII20 at checkout to get $20 off: https://weightinclusiveinnovators.com/resourcesEDRDPro- is a must for private and group practices for high- quality continuing education at an equitable cost. Receive $30 off an annual individual EDRDPro membership using code WII30 at checkout: https://weightinclusiveinnovators.com/resourcesSign up for our newsletter for pep talks, business round-ups, resources, and things we’ve been loving during the week.Email us with questions or show topics at [email protected] to Find Morgan Sinclair:Morgan Sinclair DesignsThe Eating ExpeditionWhere to Find Hannah Turnbull:Values Driven GroupNourishED Colorado

“I have a waitlist… should I hire?”“Is now even a good time to start a group practice?”If these questions have been swirling around in your brain between client sessions, this episode runs through the most important questions to ask yourself when deciding if a group practice is for you.In this episode, Morgan Sinclair and Hannah Turnbull discuss what’s actually different about building a group practice in 2026 (vs 7 years ago)… and what hasn’t changed at all. This conversation is equal parts self-reflection, honesty, and “do I actually want to manage a team?”Settle in, and let’s get honest about what you actually want next.17:49 - Should I start a group practice in 2026? (Hannah’s hot take)21:40 - The biggest differences between starting 7 years ago vs today30:40 - Can having a larger team get you better insurance rates?34:07 - The most important questions to ask yourself before starting a group practice39:10 - Playing the long game as a clinician business owner42:25 - Building a group practice people actually want to work for44:56 - What is your why behind building a group practice?Resources MentionedJoin the waitlist for The Eating Expedition 2027 Trip to Southern Italy (only 14 spots available!)seats.aeroEpisode 201 - How Clinician Business Owners Can Use Credit Card Points to Travel More (Without Spending More) with Yasmine MavrakisSponsors & PartnersPractice Vital - syncs with leading EHRs to display real-time clinical and operational metrics so owners and supervisors can coach teams, steer performance and make data-driven decisions. Get $30 off your first month of Practice Vital using code “WII” at checkout: www.weightinclusiveinnovators.com/resourcesMSD Template Shop - built for private practice owners. These templates help your clients feel seen, heard, and less overwhelmed in taking the next step to work with you. If you’re ready for a really good website foundation that’s basically 85% done for you, grab a Showit template for $50 off using the code WII. Sign up for our newsletter for pep talks, business round-ups, resources, and things we’ve been loving during the week.Email us with questions or show topics at [email protected] to Find Morgan Sinclair:Morgan Sinclair DesignsThe Eating ExpeditionWhere to Find Hannah Turnbull:Values Driven GroupNourishED Colorado

Can I build my logo on Canva?How do I actually find my brand colors?If you've been Googling these questions between client sessions or on your lunch break, wishing someone would just tell you what to do, this episode is for you.In Part 4 (the final installment!) of the Building Your Brand series, Morgan Sinclair and Hannah Turnbull get into all things visuals: colors, fonts, logos, and the supporting elements that make your brand feel unique.You didn't go to design school. You went to clinical training, and now you're somehow also supposed to build a brand… cool, cool, totally normal. Morgan's got you! She breaks down colors, fonts, logos, and all the visual stuff that nobody taught you in a way that's actually fun to learn. No design degree required, no business school either. Just pull up a chair, fellow entrepreneur, let’s dive in!14:40 - How visuals relate to branding and create first impressions17:47 - When should you invest in branding? When should you DIY your branding?21:03 - How to find your brand colors: primaries, secondaries, and accent colors (Morgan searched “colorful whimsical cowgirl” for her own palette, and we’re loving the results)29:59 - How to use your brand colors consistently across every platform35:18 - How to choose your brand fonts41:37 - Font hierarchy: the five levels of fonts and what goes where43:22 - Can I build my logo on Canva? (Yes, with a few things to know first)47:58 - My logo feels off, now what? Troubleshooting the most common logo problems52:03 - Three supporting elements that pull your brand together visually55:36 - What to give your brand photographer before your brand photoshootResources MentionedEpisode 190- Building Your Brand: [Part One]Episode 194- Building Your Brand: Vision, Values, & Audience [Part Two]Episode 198- Building Your Brand: Positioning, Voice, and Messaging [Part Three]Episode 203- HR Basics for Group Practices with Danielle GanttCherry Bombe- the NYC-based conference, magazine, and podcast from the creative food world that Morgan attendedCreative Market- Morgan’s go-to for purchasing custom fonts (pro tip: buy both the desktop AND web font license)Envato- Another option for fonts and design assetsFontspring- Additional font purchasing optionUnsplash, Dupe, Etsy,- Royalty-free stock photo sources Morgan recommendsBlog post: What to Give Your Brand PhotographerSponsors & PartnersEDRDPro- is a must for private and group practices for high- quality continuing education at an equitable cost. Receive $30 off an annual individual EDRDPro membership using code WII30 at checkout: https://weightinclusiveinnovators.com/resourcesGuesto- Simplify your employer life with a solid payroll system. Use our Gusto affiliate link to receive a $100 visa giftcard after running your first payroll! Find the details here: https://weightinclusiveinnovators.com/resources

What does it actually look like to take time off as a clinician entrepreneur… without losing income, clients, or your sanity?In this episode, Morgan Sinclair and Hannah Turnbull reconnect after a month apart to talk about something every practice owner needs, but struggles to implement: taking real, restorative time off (not just weekends off!)From unexpected life events to planning sabbaticals and navigating cash flow fears, this episode blends real-life experiences with practical strategies. You’ll learn how to build systems that support time away, why your brain needs both passive and active rest, and how to stop waiting for “the perfect time” to step away from your business.Whether you're in the early hustle phase or leading a growing team, this episode will help you rethink productivity, prevent burnout, and create a business that supports your life.00:54- Reading, Eating, Viewing, Investing in check-in18:45- Planned vs. Unplanned Time Off - Why Time Off Fuels Creativity, Vision & Better Business Decisions37:18- How Much Time Off Do You Actually Need as a Business Owner? Realistic benchmarks for early-stage vs. established practice owners41:14- Types of Time Off: Vacation, Mental Health Days, & SabbaticalsHow to structure different kinds of rest to support your energy and business45:20- ​​Systems, SOPs & Out-of-Office Strategies That Make Time Off PossibleHow to prepare your clients, team, and business so you can truly unplugResources mentioned in this episode:Attend the free Claude WorkshopShowit website templates built for private practice owners. These templates help your clients feel seen, heard, and less overwhelmed in taking the next step to work with you. If you’re ready for a really good website foundation that’s basically 85% done for you, grab a Showit template for $50 off using the code WII.If you’re worried about missed payments and reimbursements, try the Insurance Billing Tracker. Use the code WII20 at checkout to get $20 off: https://weightinclusiveinnovators.com/resourcesBook recommendation: Perfectionist Guide to Losing Control Book (not an affiliate link)Book recommendation: Dirt Bag Rich (not an affiliate link)Book recommendation: The Compound (not an affiliate link)Sign up for our newsletter for pep talks, business round-ups, resources, and things we’ve been loving during the week.Email us with questions or show topics at [email protected] to Find Morgan Sinclair:Morgan Sinclair DesignsThe Eating ExpeditionWhere to Find Hannah Turnbull:Values Driven GroupNourishED Colorado

What does it actually take to build ethical, compliant, and people-first HR systems in your group practice?In this episode, Morgan Sinclair chats with HR consultant Danielle Gantt, founder of Gantt Strategy Group, to break down the must-have HR foundations for business owners. With 17+ years of experience in HR leadership, Danielle shares how to move from reactive problem-solving to intentional culture-building, clear communication, and sustainable team management.You’ll learn how to balance your role as a founder vs HR leader, how to build a strong team culture, and what most clinicians get wrong about feedback, documentation, and HR conversations.Whether you’re hiring your first clinician or leading a growing team, this episode covers everything from job descriptions and interview strategy to performance reviews, HR compliance, and feedback systems, without the corporate fluff!08:45- Founder vs. HR Role: How to Avoid Costly Communication Breakdowns12:22- How to Build a Strong Team Culture in Your Group Practice (From Day One)20:20- Essential HR Systems for Small Healthcare Businesses29:39- Performance Management: Feedback, PIPs (performance improvement plans) & Difficult Conversations34:09- 360 Reviews & Psychological Safety: Creating a Feedback-Driven Culture43:49- W2 vs. Contractors for Therapists: What Practice Owners Need to KnowResources mentioned in this episode:Crucial Conversations Book (not an affiliate link)Gantt Strategy Group LinkedInGantt Strategy Group InstagramPractice Vital syncs with leading EHRs to display real-time clinical and operational metrics so owners and supervisors can coach teams, steer performance and make data-driven decisions. Get $30 off your first month of Practice Vital using code “WII” at checkout: www.weightinclusiveinnovators.com/resourcesSimplify your employer life with a solid payroll system, use our gusto affiliate link to receive a $100 visa giftcard after running your first payroll! Find the details here: www.weightinclusiveinnovators.com/resourcesSign up for our newsletter for pep talks, business round-ups, resources, and things we’ve been loving during the week.Email us with questions or show topics at [email protected] to Find Morgan Sinclair:Morgan Sinclair DesignsThe Eating ExpeditionWhere to Find Hannah Turnbull:Values Driven GroupNourishED Colorado

Q1 is officially wrapped… but what do you do with that information?In this episode, we’re walking you through a real, behind-the-scenes Q1 business recap and how we’re approaching Q2 planning, projections, and decision-making as clinician entrepreneurs.In this episode, Morgan Sinclair and Hannah Turnbull talk about what worked, what didn’t, and how to use your numbers, energy, and capacity to make smarter moves in the next quarter.If you’ve ever wondered:“Am I growing fast enough?”“How do I set realistic business goals?”“What should I actually focus on next?”This episode will help you zoom out, get grounded, and build a plan that actually supports your life and your revenue.03:17- Q1 Hannah’s Business Reflection and Q2 Projections (Trusting systems, connecting more with her team, speaking engagements, and refinement as expansion)25:17: Q1 Morgan’s Business Reflection and Q2 Projections (Slowing down day-to-day workflows without sacrificing results, being more selective with projects, and creating better systems for managing workload and creativity)50:58: Weight Inclusive Innovators Q1 Recap + Q2 Strategy: Membership Growth, Podcast Updates & Accountability Club FocusResources mentioned in this episode:Join our Accountability Club- A quarterly membership for accountability and dedicated time to work ON your business (not IN your business) next cohort starts March 30th (TODAY): https://weightinclusiveinnovators.com/If you’re worried about missed payments and reimbursements, try the Insurance Billing Tracker. Use the code WII20 at checkout to get $20 off: https://weightinclusiveinnovators.com/resourcesEDRDPro is a must for private and group practices for high- quality continuing education at an equitable cost. Receive $30 off an annual individual EDRDPro membership using code WII30 at checkout: www.weightinclusiveinnovators.com/resourcesSign up for our newsletter for pep talks, business round-ups, resources, and things we’ve been loving during the week.Email us with questions or show topics at [email protected] to Find Morgan Sinclair:Morgan Sinclair DesignsThe Eating ExpeditionWhere to Find Hannah Turnbull:Values Driven GroupNourishED Colorado

Travel can feel expensive, complicated, and out of reach… especially when you’re balancing a private practice, business expenses, and real life.But what if the money you’re already spending in your business could unlock flights, hotel stays, and even business class travel?In this episode of Weight Inclusive Innovators, Hannah sits down with travel points enthusiast and clinician entrepreneur Yesin to talk about how business owners can strategically use credit card points to travel more.This conversation breaks down the surprisingly approachable world of travel rewards, credit card sign-up bonuses, and points strategies. From using business expenses to earn travel rewards to understanding the best timing for booking flights with points, this episode offers a practical introduction to travel hacking for clinicians and entrepreneurs.They also talk about the mindset behind it: using resources creatively, being intentional about spending, and designing a life and business that allows more room for joy, travel, and exploration.If you've ever wondered:-How do people actually travel with points?-Is travel hacking worth it for small business owners?-How can clinicians earn credit card points from business expenses?This episode is a great place to start!03:46- Credit Card Points & Travel Rewards: Important Financial Considerations Before You Start09:37- How Travel Hacking Works: The Strategy Behind Credit Card Sign-Up Bonuses12:06- Credit Card Points vs Cashback: Which Rewards Strategy Is Best for Travel?15:27- Business vs Personal Cards: What You Need to Know as an Entrepreneur25:59- Redeeming Travel Points: How to Book Flights, Transfer Points & Maximize Value47:14- Meeting Minimum Spend Creatively as an EntrepreneurResources mentioned in this episode:Connect with Yasmine Mavrakis, RD, LDCheck out Yasmine's SubstackYou are the Financial Foundation: How Your Personal Finances Shape Your Business Growth. Join our free webinar today: https://preview.mailerlite.io/forms/287246/179326614520202944/shareJoin our Accountability Club- A quarterly membership for accountability and dedicated time to work ON your business (not IN your business) next cohort starts March 30th: https://weightinclusiveinnovators.com/Practice Vital syncs with leading EHRs to display real-time clinical and operational metrics so owners and supervisors can coach teams, steer performance and make data-driven decisions. Get $30 off your first month of Practice Vital using code “WII” at checkout: www.weightinclusiveinnovators.com/resourcesShowit website templates built for private practice owners. These templates help your clients feel seen, heard, and less overwhelmed in taking the next step to work with you. If you’re ready for a really good website foundation that’s basically 85% done for you, grab a Showit template for $50 off using the code WII.**Sign up for our newsletter** for pep talks, business round-ups, resources, and things we’ve been loving during the week.Email us with questions or show topics at **[email protected].**Where to Find Morgan Sinclair:Morgan Sinclair DesignsThe Eating ExpeditionWhere to Find Hannah Turnbull:Values Driven GroupNourishED Colorado

How can clinician entrepreneurs balance ambition with slowing down so they can grow a sustainable private practice without anxiety, burnout, or chaotic work habits?In this milestone 200th episode of Weight Inclusive Innovators, Morgan Sinclair and Hannah Turnbull reflect on a tension many clinician business owners often carry: the desire to grow, achieve, and build thriving practices while also craving more presence, calm, and sustainability.They explore the concept of “un-rushing” entrepreneurship, unpacking how urgency, efficiency, and hustle show up across different stages of private practice growth. From early-stage hustle seasons to mature business pacing, this episode offers a grounded look at ambition, productivity, anxiety management, sabbaticals, and sustainable work habits for clinician entrepreneurs.If you’ve ever felt caught between pushing toward your goals and wanting a slower, more intentional business, this episode will help you find language and strategy for both.17:29- Balancing Ambition and Unrushing as a Clinician Entrepreneur26:47- Business Seasons: When Rushing Makes Sense30:40- Managing Daily Anxiety as an Entrepreneur35:58- Daily Work Habits: Using the “Big Three” Strategy to Reduce Overwhelm42:18- Sensationalism of the 9,9,6 CultureResources mentioned in this episode:You are the Financial Foundation: How Your Personal Finances Shape Your Business Growth. Join our free webinar on March 16th: https://preview.mailerlite.io/forms/287246/179326614520202944/shareJoin our Accountability Club- A quarterly membership for accountability and dedicated time to work ON your business (not IN your business) next cohort starts March 30th: https://weightinclusiveinnovators.com/Simplify your employer life with a solid payroll system. Use our Gusto affiliate link to receive a $100 visa giftcard after running your first payroll! Find the details here: www.weightinclusiveinnovators.com/resourcesIf you’re worried about missed payments and reimbursements, try the Insurance Billing Tracker. Use the code WII20 at checkout to get $20 off: https://weightinclusiveinnovators.com/resources**Sign up for our newsletter** for pep talks, business round-ups, resources, and things we’ve been loving during the week.Email us with questions or show topics at **[email protected].**Where to Find Morgan Sinclair:Morgan Sinclair DesignsThe Eating ExpeditionWhere to Find Hannah Turnbull:Values Driven GroupNourishED Colorado

How can clinician business owners build financial independence in a sustainable, values-aligned way without the tech-bro hustle culture?Running a private practice or group practice means you are not just a clinician. You are also a business owner, an employer, and the person responsible for your own financial stability. In this episode of Weight Inclusive Innovators, Morgan Sinclair and Hannah Turnbull explore financial independence in a way that actually applies to clinician entrepreneurs, without hustle culture or unrealistic extremes.This is an honest, nuanced conversation about money, burnout, autonomy, and why understanding personal finance for clinicians can dramatically change how you run and grow a values-aligned business.This episode is for:Private practice owners feeling financially stretched or uncertainGroup practice owners managing payroll, profitability, and sustainabilityClinicians who want more autonomy without giving away all your timeEntrepreneurs who want to understand money without shame or overwhelm10:33- Understanding Financial Independence and the FIRE Movement14:13 Personal Experiences with Financial Independence26:56 Exploring Types of Financial Independence29:43 Building an Emergency Fund, FU Money, and Coast FI39:13 The Power of Compounding Interest45:23 Financial Independence for Business Owners51:07 Practical Steps Towards Financial IndependenceResource Mentioned in This Episode:Practice Vital syncs with leading EHRs to display real-time clinical and operational metrics so owners and supervisors can coach teams, steer performance and make data-driven decisions. Get $30 off your first month of Practice Vital using code “WII” at checkout: www.weightinclusiveinnovators.com/resourcesEDRDPro is a must for private and group practices for high- quality continuing education at an equitable cost. Recieve $30 off an annual individual EDRDPro membership using code WII30 at checkout: www.weightinclusiveinnovators.com/resourcesThe Simple Path to Wealth by JL Collins**Sign up for our newsletter** for pep talks, business round-ups, resources, and things we’ve been loving during the week.Email us with questions or show topics at **[email protected].**Where to Find Morgan Sinclair:Morgan Sinclair DesignsThe Eating ExpeditionWhere to Find Hannah Turnbull:Values Driven GroupNourishED Colorado