169 Does Your Business Need a Lead Magnet?

On this week’s episode, Hannah and Morgan get real about one of the biggest challenges entrepreneurs face: cash flow. They chat all things cash flow—what it actually means, why it matters so much for business owners, and how to manage it effectively. Whether you’re in solo practice or running a group, you’ll get actionable strategies to keep your business healthy, including building an emergency fund, planning for taxes, and setting up systems that work for you. Tune in for candid conversations, real-life examples, and the kind of business talk that’s both smart and supportive!Be sure to subscribe, share with a friend, and leave us a review to help people find our work!Stay Connected with Weight Inclusive InnovatorsSign up for our newsletter for pep talks, business round-ups, resources, and things we’ve been loving during the week.Email us with questions or show topics at [email protected] to Find Morgan Sinclair:Morgan Sinclair DesignsThe Eating ExpeditionWhere to Find Hannah Turnbull:Values Driven GroupNourishED Colorado

On this week’s episode, Hannah and Morgan dive deep into the messy, honest process of changing your mind as a business owner. After Morgan’s journey with changing directions last year, it’s Hannah’s turn to sit in the hot seat and discuss her recent decision to change course with a major business project. They chat candidly about the reality of letting go of ideas and why allowing yourself to pivot can ultimately lead to more sustainable growth. Hannah shares her behind-the-scenes thought process, the importance of listening to your gut *and* your data, and how seeking mentorship (and even a few existential ruminations!) helped her find clarity. Whether you’re wrestling with a big decision in your own business or just want to feel less alone on the entrepreneurial rollercoaster, this episode will leave you feeling validated and inspired to embrace the twists and turns.Be sure to subscribe, share with a friend, and leave us a review to help people find our work!Stay Connected with Weight Inclusive InnovatorsSign up for our newsletter for pep talks, business round-ups, resources, and things we’ve been loving during the week.Email us with questions or show topics at [email protected] to Find Morgan Sinclair:Morgan Sinclair DesignsThe Eating ExpeditionWhere to Find Hannah Turnbull:Values Driven GroupNourishED Colorado

On this week’s episode, Hannah and Morgan sit down for a raw and honest conversation about Morgan’s money story. From quitting her full-time job to navigating an 80% pay cut, using credit cards to fund her entrepreneurship journey, and slowly rebuilding her financial stability as an entrepreneur. Morgan opens up about the reality of leaving a salaried role to pursue her design studio full-time, the optimism that carried her, and some of her hardest seasons. She shares what helped her stay afloat, how she eventually turned things around, and the money lessons she’s holding onto now that her business is thriving. If you’ve ever felt behind in your finances, struggled with comparison, or wondered if you’re doing it wrong, this episode is your reminder that you’re not alone—and that money stories are rarely linear.Be sure to subscribe, share with a friend, and leave us a review to help people find our work!Stay Connected with Weight Inclusive InnovatorsSign up for our newsletter for pep talks, business round-ups, resources, and things we’ve been loving during the week.Email us with questions or show topics at [email protected] to Find Morgan Sinclair:Morgan Sinclair DesignsThe Eating ExpeditionWhere to Find Hannah Turnbull:Values Driven GroupNourishED Colorado

On this week’s episode, Morgan is flying solo breaking down how to connect with your ideal client through intentional, authentic brand messaging. From understanding your audience’s lived experiences to using their own words in your content, she walks you through how to create messaging that feels both authentic to you and deeply resonant for them. If you’ve ever struggled to translate your values and niche into clear language—on your website, in your IG bio, or even in your intake paperwork—this conversation is for you.Be sure to subscribe, share with a friend, and leave us a review to help people find our work!This podcast is brought to you by our sponsors:EDRD Pro (Eating Disorder Registered Dietitians and Professionals)Whether you want to develop strong skills in the foundations of treating eating disorders OR build your knowledge beyond the basics to reach a more advanced level of practice - you have got to explore all of what EDRD Pro has to offer. Since 2017, EDRD Pro has been the largest and fastest-growing platform offering online training and CEUs for eating disorder professionals via webinars and courses.Since the very beginning, EDRD Pro has been on the progressive end of the field with their commitment to weight inclusive care. You can join the membership for just $1 for a 30-day trial and get immediate access to the the largest webinar library available anywhere, along with two new CE webinars every month. Monthly webinars bring amazing new speakers covering a broad range of topics that dietitians need. In addition to membership benefits, they are always adding to the collection of deep dive courses - and the best part is that EDRD Pro members always get $100 off any course.Offer for WII Listeners: Use code MPW35 for $35 off the new Meal Planning in Eating Disorder Treatment course through July 30th.Stay Connected with Weight Inclusive InnovatorsSign up for our newsletter for pep talks, business round-ups, resources, and things we’ve been loving during the week.Email us with questions or show topics at [email protected] to Find Morgan Sinclair:Morgan Sinclair DesignsThe Eating ExpeditionWhere to Find Hannah Turnbull:Values Driven GroupNourishED Colorado

On this week’s episode, Hannah and Morgan dive into an in-depth quarterly review, reflecting on what they accomplished in Q2 and setting their sights on goals for Q3. From the highs and lows of entrepreneurship to practical updates from their businesses. They share real talk about progress, pivots, and permission to pursue imperfection. Get ready for lively banter, must-read book recommendations, and an honest look at the nitty-gritty behind the scenes.Be sure to subscribe, share with a friend, and leave us a review to help people find our work!Morgan's Tiktok mentioned in her check in LINKED HERE!Books mentioned: Rich Girl Nation by Katie Gatti TassinMeditation for Mortals by Oliver BurkemanFour Thousand Weeks by Oliver BurkemanThis podcast is brought to you by our sponsors:1.) Morgan Sinclair DesignsIf you’re a clinician dreaming of a website that&nbsp;actually&nbsp;reflects your values — and helps your (probably nervous) clients pick&nbsp;you,&nbsp;then I’ve got something for you. Hey, Morgan from WII here. I know firsthand how overwhelming it can be to build a site that&nbsp;actually&nbsp;feels like you, especially if design and tech aren’t your favorite things. That’s why I created a collection of Showit website templates designed&nbsp;by a clinician (me), for clinicians (you). These templates are beautiful, easy to customize, and built strategically to help you convert visitors into clients. Whether you’re launching your private practice website or giving your current site a fresh look, these templates save you time, money, and stress so you can focus on what you do best: supporting clients on their journey to a new relationship with food. Head over to&nbsp;morgansinclairdesigns.com/templates&nbsp;to browse the templates and start building a site you’re proud of. Your dream private practice site is just a click away!2.) Values Driven GroupAs a group practice owner and coach, I’ve heard it all. Hiring headaches, leadership overwhelm, profit margins that don’t make sense—I’ve been there, worked through it, and I help other business owners do the same. Hannah here—Co-host of Weight Inclusive Innovators and Business Mentor at Values Driven Group . If you’re running a group practice and want it to be both profitable and aligned with your values, you’re in the right place.Right now there are two ways we can work together&nbsp;&nbsp;✅ from my website, you can directly book a 75-minute deep dive for focused support on whatever’s coming up in your practice—no fluff, just strategy and directive feedback.&nbsp;✅ I offer six months of one-on-one coaching to help you build sustainable systems, grow your leadership, and move through challenges with support. I have one spot open starting in June 2025 and it will likely be the last long term coaching spot I have for this year.You can access all these offerings and learn more about my work at www.valuesdrivengroup.com. It’s time for you group private practice to align with your values while bringing in reliable revenue – because yes, you can have both.Stay Connected with <a...

On this week’s episode, Hannah and Morgan dive into "next level" marketing strategies for clinician business owners who’ve mastered the basics and are ready for more.&nbsp;From Google Ads to email marketing, collaborations, webinars, long-form content, and even Pinterest, they break down actionable ways to expand your reach, boost your authority, and genuinely connect with new clients and audiences—all while staying true to your values. Whether you’re growing a group practice, launching new offers, or just needing a spark of inspiration (and accountability!), this episode is for you!Be sure to subscribe, share with a friend, and leave us a review to help people find our work!*May contain Affiliate Links*This podcast is brought to you by our sponsors:1.) Morgan Sinclair DesignsIf you’re a clinician dreaming of a website that&nbsp;actually&nbsp;reflects your values — and helps your (probably nervous) clients pick&nbsp;you,&nbsp;then I’ve got something for you. Hey, Morgan from WII here. I know firsthand how overwhelming it can be to build a site that&nbsp;actually&nbsp;feels like you, especially if design and tech aren’t your favorite things. That’s why I created a collection of Showit website templates designed&nbsp;by a clinician (me), for clinicians (you). These templates are beautiful, easy to customize, and built strategically to help you convert visitors into clients. Whether you’re launching your private practice website or giving your current site a fresh look, these templates save you time, money, and stress so you can focus on what you do best: supporting clients on their journey to a new relationship with food. Head over to&nbsp;morgansinclairdesigns.com/templates&nbsp;to browse the templates and start building a site you’re proud of. Your dream private practice site is just a click away!2.) The Accountability ClubThe Accountability Club is a space for clinician business owners to dedicate time each week to work ON their businesses. In this space, you’ll be in a supportive community with like-minded professionals, completing those $1000 tasks that keep falling to the back burner and are keeping you from leveling up in your business.&nbsp;&nbsp;Registration is NOW OPEN for our Q3 cohort for July, August, and September 2025.Join us every Monday to:&nbsp;DO THE WORK with weekly coworking sessions.GET SUPPORT with weekly group business coaching session. AndBE IN COMMUNITY through our private Slack channel and weekly check-ins.You can’t build community when you need it. Set yourself up for success by showing up for your business with The Accountability Club.Head on over to weightinclusiveinnovators.com to REGISTER TODAY! Registration closes Wednesday, June 25th. See you there!Stay Connected with Weight Inclusive InnovatorsSign up for our newsletter for pep talks, business round-ups, resources, and things we’ve been loving during the week.Email us with questions or show topics at <a...

On this week’s episode, Hannah sits down with Jennifer McGurk, a true OG in the eating disorder business coaching space and Hannah’s very first business coach. Jennifer, a registered dietitian nutritionist and the founder of Pursuing Private Practice and Business School, shares her journey from building a thriving private practice to launching a mastermind program that supports dietitians at every stage of business. Together, they get candid about the messy, ever-changing reality of entrepreneurship—covering everything from rapid business growth during the COVID boom, navigating shifts in the market, the challenges of right-sizing and coasting, and the importance of putting your personal needs first. Be sure to subscribe, share with a friend, and leave us a review to help people find our work!Where to find Jennifer: Pursuing Private Practice WebsitePursuing Private Practice InstagramPursuing Private Practice PodcastJennifer is relaunching Business School this summer to include the EXPAND curriculum. Business School is designed to support dietitians through every stage of business—SET UP, START, GROW, LEAD,&nbsp;and&nbsp;COAST—with a mix of coaching, community, and resources that help dietitians step into their CEO role, whether starting or scaling.Email: [email protected] podcast is brought to you by our sponsors:1.) The Accountability ClubThe Accountability Club is a space for clinician business owners to dedicate time each week to work ON their businesses. In this space, you’ll be in a supportive community with like-minded professionals, completing those $1000 tasks that keep falling to the back burner and are keeping you from leveling up in your business.&nbsp;&nbsp;Registration is NOW OPEN for our Q3 cohort for July, August, and September 2025.Join us every Monday to:&nbsp;DO THE WORK with weekly coworking sessions.GET SUPPORT with weekly group business coaching session. AndBE IN COMMUNITY through our private Slack channel and weekly check-ins.You can’t build community when you need it. Set yourself up for success by showing up for your business with The Accountability Club.Head on over to weightinclusiveinnovators.com to REGISTER TODAY! Registration closes Wednesday, June 25th. See you there!2.) Morgan Sinclair DesignsIf you’re a clinician dreaming of a website that&nbsp;actually&nbsp;reflects your values — and helps your (probably nervous) clients pick&nbsp;you,&nbsp;then I’ve got something for you. Hey, Morgan from WII here. I know firsthand how overwhelming it can be to build a site that&nbsp;actually&nbsp;feels like you, especially if design and tech aren’t your favorite things. That’s why I created a collection of Showit website templates designed&nbsp;by a clinician (me), for...

On this week’s episode, Hannah and Morgan shake things up by diving into the realities behind the popular motto, "work smarter, not harder." They get candid about why, especially as clinician business owners and entrepreneurs, it's often necessary to work harder *before* we can truly work smarter. We explore how to recognize whether you're in a season of working harder or smarter, why both are necessary at different stages, and how to take care of yourself while reaching for your next big goal.Be sure to subscribe, share with a friend, and leave us a review to help people find our work!*May contain Affiliate Links*This podcast is brought to you by our sponsors:1.) The Accountability ClubThe Accountability Club is a space for clinician business owners to dedicate time each week to work ON their businesses. In this space, you’ll be in a supportive community with like-minded professionals, completing those $1000 tasks that keep falling to the back burner and are keeping you from leveling up in your business.&nbsp;&nbsp;Registration is NOW OPEN for our Q3 cohort for July, August, and September 2025.Join us every Monday to:&nbsp;DO THE WORK with weekly coworking sessions.GET SUPPORT with weekly group business coaching session. AndBE IN COMMUNITY through our private Slack channel and weekly check-ins.You can’t build community when you need it. Set yourself up for success by showing up for your business with The Accountability Club.Head on over to weightinclusiveinnovators.com to REGISTER TODAY! Registration closes Wednesday, June 25th. See you there!2.) Values Driven GroupAs a group practice owner and coach, I’ve heard it all. Hiring headaches, leadership overwhelm, profit margins that don’t make sense—I’ve been there, worked through it, and I help other business owners do the same. Hannah here—Co-host of Weight Inclusive Innovators and Business Mentor at Values Driven Group . If you’re running a group practice and want it to be both profitable and aligned with your values, you’re in the right place.Right now there are two ways we can work together&nbsp;&nbsp;✅ from my website, you can directly book a 75-minute deep dive for focused support on whatever’s coming up in your practice—no fluff, just strategy and directive feedback.&nbsp;✅ I offer six months of one-on-one coaching to help you build sustainable systems, grow your leadership, and move through challenges with support. I have one spot open starting in June 2025 and it will likely be the last long term coaching spot I have for this year.You can access all these offerings and learn more about my work at www.valuesdrivengroup.com. It’s time for you group private practice to align with your values while bringing in reliable revenue – because yes, you can have both.Stay Connected with Weight Inclusive InnovatorsSign up for our newsletter for pep talks, business round-ups, resources, and things we’ve been loving during the week.Email us with questions or show topics at...

On this week’s episode, Hannah and Morgan dive into a topic that hits close to home for many clinician business owners—navigating the difference between micromanaging and holding your team accountable. Drawing on their own leadership experiences, they break down what true accountability looks like in a values-aligned business, how to avoid slipping into micromanagement, and why clear expectations and collaborative communication are so essential for group practice owners. Whether you’re onboarding a new clinician or reestablishing accountability with a seasoned team, this episode is packed with practical strategies, reflection prompts, and just enough real talk to keep you motivated.Be sure to subscribe, share with a friend, and leave us a review to help people find our work!*May contain Affiliate Links*This podcast is brought to you by our sponsors:1) EDRD Pro (Eating Disorder Registered Dietitians and Professionals)Whether you want to develop strong skills in the foundations of treating eating disorders OR build your knowledge beyond the basics to reach a more advanced level of practice - you have got to explore all of what EDRD Pro has to offer. Since 2017, EDRD Pro has been the largest and fastest-growing platform offering online training and CEUs for eating disorder professionals via webinars and courses.Since the very beginning, EDRD Pro has been on the progressive end of the field with their commitment to weight inclusive care. You can join the membership for just $1 for a 30-day trial and get immediate access to the the largest webinar library available anywhere, along with two new CE webinars every month. Monthly webinars bring amazing new speakers covering a broad range of topics that dietitians need. In addition to membership benefits, they are always adding to the collection of deep dive courses - and the best part is that EDRD Pro members always get $100 off any course.Offer for WII Listeners: Use code MPW35 for $35 off the new Meal Planning in Eating Disorder Treatment course through July 30th.2.) Values Driven GroupAs a group practice owner and coach, I’ve heard it all. Hiring headaches, leadership overwhelm, profit margins that don’t make sense—I’ve been there, worked through it, and I help other business owners do the same. Hannah here—Co-host of Weight Inclusive Innovators and Business Mentor at Values Driven Group . If you’re running a group practice and want it to be both profitable and aligned with your values, you’re in the right place.Right now there are two ways we can work together&nbsp;&nbsp;✅ from my website, you can directly book a 75-minute deep dive for focused support on whatever’s coming up in your practice—no fluff, just strategy and directive feedback.&nbsp;✅ I offer six months of one-on-one coaching to help you build sustainable systems, grow your leadership, and move through challenges with support. I have one spot open starting in June 2025 and it will likely be the last long term coaching spot I have for this year.You can access all these offerings and learn more about my work at www.valuesdrivengroup.com. It’s time for you group private practice to align with your values while bringing in reliable revenue – because yes, you can have both.Stay Connected with Weight Inclusive Innovators<a...

On this week's episode, Morgan shares the importance of having a lead magnet for your business... if you are offering (or plan to offer) something outside of 1:1 work. She shares what lead magnets are, why they matter, and how to strategically create a freebie that genuinely serves your audience and business.This podcast is brought to you by our sponsors:The Billing Tracker by Hannah Steffen: The ultimate insurance billing tracker designed by a dietitian and practice owner to make managing insurance claims and out-of-pocket payments simple, intuitive, and less stressful. Packed with automations and practice analysis features. Head to&nbsp;hannahsteffenrdn.com/billing-tracker&nbsp;for more info, a free demo, and to purchase!Values Driven Group – Coaching and mentorship with Hannah Turnbull for group practice owners who want not just profitability, but values-aligned systems and support for sustainable growth and leadership. Book a 75-minute deep dive directly or inquire about upcoming coaching spots at&nbsp;valuesdrivengroup.com.Stay Connected with Weight Inclusive InnovatorsSign up for our newsletter for pep talks, business round-ups, resources, and things we’ve been loving during the week.Have questions about money, marketing, and managing your business? Submit your questions to the Weight Inclusive Innovators Mailbox and we'll answer them on an upcoming episode!Where to Find Morgan Sinclair:Morgan Sinclair DesignsThe Eating ExpeditionWhere to Find Hannah Turnbull:Values Driven GroupNourishED Colorado