169 Does Your Business Need a Lead Magnet?

On this week’s episode, Hannah and Morgan dive into an in-depth quarterly review, reflecting on what they accomplished in Q2 and setting their sights on goals for Q3. From the highs and lows of entrepreneurship to practical updates from their businesses. They share real talk about progress, pivots, and permission to pursue imperfection. Get ready for lively banter, must-read book recommendations, and an honest look at the nitty-gritty behind the scenes.Be sure to subscribe, share with a friend, and leave us a review to help people find our work!Morgan's Tiktok mentioned in her check in LINKED HERE!Books mentioned: Rich Girl Nation by Katie Gatti TassinMeditation for Mortals by Oliver BurkemanFour Thousand Weeks by Oliver BurkemanThis podcast is brought to you by our sponsors:1.) Morgan Sinclair DesignsIf you’re a clinician dreaming of a website that&nbsp;actually&nbsp;reflects your values — and helps your (probably nervous) clients pick&nbsp;you,&nbsp;then I’ve got something for you. Hey, Morgan from WII here. I know firsthand how overwhelming it can be to build a site that&nbsp;actually&nbsp;feels like you, especially if design and tech aren’t your favorite things. That’s why I created a collection of Showit website templates designed&nbsp;by a clinician (me), for clinicians (you). These templates are beautiful, easy to customize, and built strategically to help you convert visitors into clients. Whether you’re launching your private practice website or giving your current site a fresh look, these templates save you time, money, and stress so you can focus on what you do best: supporting clients on their journey to a new relationship with food. Head over to&nbsp;morgansinclairdesigns.com/templates&nbsp;to browse the templates and start building a site you’re proud of. Your dream private practice site is just a click away!2.) Values Driven GroupAs a group practice owner and coach, I’ve heard it all. Hiring headaches, leadership overwhelm, profit margins that don’t make sense—I’ve been there, worked through it, and I help other business owners do the same. Hannah here—Co-host of Weight Inclusive Innovators and Business Mentor at Values Driven Group . If you’re running a group practice and want it to be both profitable and aligned with your values, you’re in the right place.Right now there are two ways we can work together&nbsp;&nbsp;✅ from my website, you can directly book a 75-minute deep dive for focused support on whatever’s coming up in your practice—no fluff, just strategy and directive feedback.&nbsp;✅ I offer six months of one-on-one coaching to help you build sustainable systems, grow your leadership, and move through challenges with support. I have one spot open starting in June 2025 and it will likely be the last long term coaching spot I have for this year.You can access all these offerings and learn more about my work at www.valuesdrivengroup.com. It’s time for you group private practice to align with your values while bringing in reliable revenue – because yes, you can have both.Stay Connected with <a...

On this week’s episode, Hannah and Morgan dive into "next level" marketing strategies for clinician business owners who’ve mastered the basics and are ready for more.&nbsp;From Google Ads to email marketing, collaborations, webinars, long-form content, and even Pinterest, they break down actionable ways to expand your reach, boost your authority, and genuinely connect with new clients and audiences—all while staying true to your values. Whether you’re growing a group practice, launching new offers, or just needing a spark of inspiration (and accountability!), this episode is for you!Be sure to subscribe, share with a friend, and leave us a review to help people find our work!*May contain Affiliate Links*This podcast is brought to you by our sponsors:1.) Morgan Sinclair DesignsIf you’re a clinician dreaming of a website that&nbsp;actually&nbsp;reflects your values — and helps your (probably nervous) clients pick&nbsp;you,&nbsp;then I’ve got something for you. Hey, Morgan from WII here. I know firsthand how overwhelming it can be to build a site that&nbsp;actually&nbsp;feels like you, especially if design and tech aren’t your favorite things. That’s why I created a collection of Showit website templates designed&nbsp;by a clinician (me), for clinicians (you). These templates are beautiful, easy to customize, and built strategically to help you convert visitors into clients. Whether you’re launching your private practice website or giving your current site a fresh look, these templates save you time, money, and stress so you can focus on what you do best: supporting clients on their journey to a new relationship with food. Head over to&nbsp;morgansinclairdesigns.com/templates&nbsp;to browse the templates and start building a site you’re proud of. Your dream private practice site is just a click away!2.) The Accountability ClubThe Accountability Club is a space for clinician business owners to dedicate time each week to work ON their businesses. In this space, you’ll be in a supportive community with like-minded professionals, completing those $1000 tasks that keep falling to the back burner and are keeping you from leveling up in your business.&nbsp;&nbsp;Registration is NOW OPEN for our Q3 cohort for July, August, and September 2025.Join us every Monday to:&nbsp;DO THE WORK with weekly coworking sessions.GET SUPPORT with weekly group business coaching session. AndBE IN COMMUNITY through our private Slack channel and weekly check-ins.You can’t build community when you need it. Set yourself up for success by showing up for your business with The Accountability Club.Head on over to weightinclusiveinnovators.com to REGISTER TODAY! Registration closes Wednesday, June 25th. See you there!Stay Connected with Weight Inclusive InnovatorsSign up for our newsletter for pep talks, business round-ups, resources, and things we’ve been loving during the week.Email us with questions or show topics at <a...

On this week’s episode, Hannah sits down with Jennifer McGurk, a true OG in the eating disorder business coaching space and Hannah’s very first business coach. Jennifer, a registered dietitian nutritionist and the founder of Pursuing Private Practice and Business School, shares her journey from building a thriving private practice to launching a mastermind program that supports dietitians at every stage of business. Together, they get candid about the messy, ever-changing reality of entrepreneurship—covering everything from rapid business growth during the COVID boom, navigating shifts in the market, the challenges of right-sizing and coasting, and the importance of putting your personal needs first. Be sure to subscribe, share with a friend, and leave us a review to help people find our work!Where to find Jennifer: Pursuing Private Practice WebsitePursuing Private Practice InstagramPursuing Private Practice PodcastJennifer is relaunching Business School this summer to include the EXPAND curriculum. Business School is designed to support dietitians through every stage of business—SET UP, START, GROW, LEAD,&nbsp;and&nbsp;COAST—with a mix of coaching, community, and resources that help dietitians step into their CEO role, whether starting or scaling.Email: [email protected] podcast is brought to you by our sponsors:1.) The Accountability ClubThe Accountability Club is a space for clinician business owners to dedicate time each week to work ON their businesses. In this space, you’ll be in a supportive community with like-minded professionals, completing those $1000 tasks that keep falling to the back burner and are keeping you from leveling up in your business.&nbsp;&nbsp;Registration is NOW OPEN for our Q3 cohort for July, August, and September 2025.Join us every Monday to:&nbsp;DO THE WORK with weekly coworking sessions.GET SUPPORT with weekly group business coaching session. AndBE IN COMMUNITY through our private Slack channel and weekly check-ins.You can’t build community when you need it. Set yourself up for success by showing up for your business with The Accountability Club.Head on over to weightinclusiveinnovators.com to REGISTER TODAY! Registration closes Wednesday, June 25th. See you there!2.) Morgan Sinclair DesignsIf you’re a clinician dreaming of a website that&nbsp;actually&nbsp;reflects your values — and helps your (probably nervous) clients pick&nbsp;you,&nbsp;then I’ve got something for you. Hey, Morgan from WII here. I know firsthand how overwhelming it can be to build a site that&nbsp;actually&nbsp;feels like you, especially if design and tech aren’t your favorite things. That’s why I created a collection of Showit website templates designed&nbsp;by a clinician (me), for...

On this week’s episode, Hannah and Morgan shake things up by diving into the realities behind the popular motto, "work smarter, not harder." They get candid about why, especially as clinician business owners and entrepreneurs, it's often necessary to work harder *before* we can truly work smarter. We explore how to recognize whether you're in a season of working harder or smarter, why both are necessary at different stages, and how to take care of yourself while reaching for your next big goal.Be sure to subscribe, share with a friend, and leave us a review to help people find our work!*May contain Affiliate Links*This podcast is brought to you by our sponsors:1.) The Accountability ClubThe Accountability Club is a space for clinician business owners to dedicate time each week to work ON their businesses. In this space, you’ll be in a supportive community with like-minded professionals, completing those $1000 tasks that keep falling to the back burner and are keeping you from leveling up in your business.&nbsp;&nbsp;Registration is NOW OPEN for our Q3 cohort for July, August, and September 2025.Join us every Monday to:&nbsp;DO THE WORK with weekly coworking sessions.GET SUPPORT with weekly group business coaching session. AndBE IN COMMUNITY through our private Slack channel and weekly check-ins.You can’t build community when you need it. Set yourself up for success by showing up for your business with The Accountability Club.Head on over to weightinclusiveinnovators.com to REGISTER TODAY! Registration closes Wednesday, June 25th. See you there!2.) Values Driven GroupAs a group practice owner and coach, I’ve heard it all. Hiring headaches, leadership overwhelm, profit margins that don’t make sense—I’ve been there, worked through it, and I help other business owners do the same. Hannah here—Co-host of Weight Inclusive Innovators and Business Mentor at Values Driven Group . If you’re running a group practice and want it to be both profitable and aligned with your values, you’re in the right place.Right now there are two ways we can work together&nbsp;&nbsp;✅ from my website, you can directly book a 75-minute deep dive for focused support on whatever’s coming up in your practice—no fluff, just strategy and directive feedback.&nbsp;✅ I offer six months of one-on-one coaching to help you build sustainable systems, grow your leadership, and move through challenges with support. I have one spot open starting in June 2025 and it will likely be the last long term coaching spot I have for this year.You can access all these offerings and learn more about my work at www.valuesdrivengroup.com. It’s time for you group private practice to align with your values while bringing in reliable revenue – because yes, you can have both.Stay Connected with Weight Inclusive InnovatorsSign up for our newsletter for pep talks, business round-ups, resources, and things we’ve been loving during the week.Email us with questions or show topics at...

On this week’s episode, Hannah and Morgan dive into a topic that hits close to home for many clinician business owners—navigating the difference between micromanaging and holding your team accountable. Drawing on their own leadership experiences, they break down what true accountability looks like in a values-aligned business, how to avoid slipping into micromanagement, and why clear expectations and collaborative communication are so essential for group practice owners. Whether you’re onboarding a new clinician or reestablishing accountability with a seasoned team, this episode is packed with practical strategies, reflection prompts, and just enough real talk to keep you motivated.Be sure to subscribe, share with a friend, and leave us a review to help people find our work!*May contain Affiliate Links*This podcast is brought to you by our sponsors:1) EDRD Pro (Eating Disorder Registered Dietitians and Professionals)Whether you want to develop strong skills in the foundations of treating eating disorders OR build your knowledge beyond the basics to reach a more advanced level of practice - you have got to explore all of what EDRD Pro has to offer. Since 2017, EDRD Pro has been the largest and fastest-growing platform offering online training and CEUs for eating disorder professionals via webinars and courses.Since the very beginning, EDRD Pro has been on the progressive end of the field with their commitment to weight inclusive care. You can join the membership for just $1 for a 30-day trial and get immediate access to the the largest webinar library available anywhere, along with two new CE webinars every month. Monthly webinars bring amazing new speakers covering a broad range of topics that dietitians need. In addition to membership benefits, they are always adding to the collection of deep dive courses - and the best part is that EDRD Pro members always get $100 off any course.Offer for WII Listeners: Use code MPW35 for $35 off the new Meal Planning in Eating Disorder Treatment course through July 30th.2.) Values Driven GroupAs a group practice owner and coach, I’ve heard it all. Hiring headaches, leadership overwhelm, profit margins that don’t make sense—I’ve been there, worked through it, and I help other business owners do the same. Hannah here—Co-host of Weight Inclusive Innovators and Business Mentor at Values Driven Group . If you’re running a group practice and want it to be both profitable and aligned with your values, you’re in the right place.Right now there are two ways we can work together&nbsp;&nbsp;✅ from my website, you can directly book a 75-minute deep dive for focused support on whatever’s coming up in your practice—no fluff, just strategy and directive feedback.&nbsp;✅ I offer six months of one-on-one coaching to help you build sustainable systems, grow your leadership, and move through challenges with support. I have one spot open starting in June 2025 and it will likely be the last long term coaching spot I have for this year.You can access all these offerings and learn more about my work at www.valuesdrivengroup.com. It’s time for you group private practice to align with your values while bringing in reliable revenue – because yes, you can have both.Stay Connected with Weight Inclusive Innovators<a...

On this week's episode, Morgan shares the importance of having a lead magnet for your business... if you are offering (or plan to offer) something outside of 1:1 work. She shares what lead magnets are, why they matter, and how to strategically create a freebie that genuinely serves your audience and business.This podcast is brought to you by our sponsors:The Billing Tracker by Hannah Steffen: The ultimate insurance billing tracker designed by a dietitian and practice owner to make managing insurance claims and out-of-pocket payments simple, intuitive, and less stressful. Packed with automations and practice analysis features. Head to&nbsp;hannahsteffenrdn.com/billing-tracker&nbsp;for more info, a free demo, and to purchase!Values Driven Group – Coaching and mentorship with Hannah Turnbull for group practice owners who want not just profitability, but values-aligned systems and support for sustainable growth and leadership. Book a 75-minute deep dive directly or inquire about upcoming coaching spots at&nbsp;valuesdrivengroup.com.Stay Connected with Weight Inclusive InnovatorsSign up for our newsletter for pep talks, business round-ups, resources, and things we’ve been loving during the week.Have questions about money, marketing, and managing your business? Submit your questions to the Weight Inclusive Innovators Mailbox and we'll answer them on an upcoming episode!Where to Find Morgan Sinclair:Morgan Sinclair DesignsThe Eating ExpeditionWhere to Find Hannah Turnbull:Values Driven GroupNourishED Colorado

On this week’s episode, Hannah and Morgan dive back into Hannah’s personal money story with part two of their candid conversation. Picking up where they left off, they explore how Hannah’s relationship with money has shifted from her early career to today—including the impact of having a long-term partner, navigating the tension between saving for retirement and making space for adventure, and how privilege and perspective have shaped her financial decisions. Whether you’re a clinician business owner or just someone navigating your own financial journey, this episode offers actionable advice, relatable moments, and plenty of inspiration to help you feel empowered in your money decisions. Be sure to subscribe, share with a friend, and leave us a review to help people find our work!*May contain Affiliate Links*This podcast is brought to you by our sponsors:1.) Bliss Biz Coaching What if you could run your practice with more freedom and flexibility? No more micromanaging, no more doing it all—just a business that works for you. It’s time to scale smarter—without burnout.That’s where Jamie Magdic comes in.Jamie is a registered dietitian, successful group practice owner, and business coach who has built and scaled a multi-location, insurance-based group practice—and now she’s helping others do the same.She created B.L.I.S.S., a six-month, all-inclusive group practice mastermind to help you grow, sustain, and enjoy.B.L.I.S.S. is your roadmap to a thriving, sustainable practice.&nbsp;In BLISS, you will get:Lifetime access to training on everything from hiring to leadership, finances, and marketing.Over 70 lessons on team building, growth, and stepping out of the day-to-day.More than 50 ready-to-use templates for SOPs, hiring, and marketing.Bi-weekly coaching calls and weekday Slack support for guidance every step of the way.Not sure if you’re ready? Work with Jamie one-on-one first for a discount before joining the mastermind.Jamie is accepting just five clients for the next B.L.I.S.S. round starting in fall 2025. Secure your spot now.Jamie has been through it all—so you don’t have to figure it out alone. When you do it right the first time, you save time, stress, and money.Ready to take the next step? Schedule a call today at blissbizcoaching.com and start scaling with B.L.I.S.S.2.) Hello AND Co CreativeIf you're struggling to get the right clients in your private practice, actually stand out in a crowd, and finally let your website take on the bulk of your marketing, I/we have good news: Website copy can help with all of that.Hello AND Co Creative is a copywriting studio for business owners who are stressed out about standing out, and want to infuse more personality into their online presence. Founded and operated by former eating disorder dietitian, Amy Hanneke, Hello AND Co is a space where clinicians can find clarity on what makes their business unique, and flawlessly communicate it to their dream clients.For more information about working with Hello AND Co for SEO- and conversion-focused copywriting, visit hellococreative.com.Stay Connected with Weight Inclusive InnovatorsSign up for our newsletter for pep talks,...

On this week's episode, Hannah is in the hot seat as we dive deep into her personal money story and evolving mindset around finances (especially as a woman entrepreneur!). From childhood lessons in frugality to her game-changing shift as a business owner, we get into everything that has led her here to the present as she pursues a life of financial independence. Stay tuned for part two, where we share practical tips and insights for your financial journey!Be sure to subscribe, share with a friend, and leave us a review to help people find our work!*May contain Affiliate Links*This podcast is brought to you by our sponsors:1) EDRD Pro (Eating Disorder Registered Dietitians and Professionals)Whether you want to develop strong skills in the foundations of treating eating disorders OR build your knowledge beyond the basics to reach a more advanced level of practice - you have got to explore all of what EDRD Pro has to offer. Since 2017, EDRD Pro has been the largest and fastest-growing platform offering online training and CEUs for eating disorder professionals via webinars and courses.Since the very beginning, EDRD Pro has been on the progressive end of the field with their commitment to weight inclusive care. You can join the membership for just $1 for a 30-day trial and get immediate access to the the largest webinar library available anywhere, along with two new CE webinars every month. Monthly webinars bring amazing new speakers covering a broad range of topics that dietitians need. In addition to membership benefits, they are always adding to the collection of deep dive courses - and the best part is that EDRD Pro members always get $100 off any course.Offer for WII Listeners: Use code MPW35 for $35 off the new Meal Planning in Eating Disorder Treatment course through July 30th. 2) Hannah Steffen's Billing TrackerWe know you didn’t work this hard building your business to have money left sitting on the table (or in the pockets of the insurance companies). If you are a private practice owner who is overwhelmed with keeping track of your clients’ insurance claims and worried that missed payments are slipping through the cracks, then you’re going to need to know about the Insurance Billing Tracker.Built by a dietitian and practice owner, the Insurance Billing Tracker is not just any ordinary Google Sheet. (And trust me, I’ve seen my fair share of google sheets). Filled with easy-to-use automations, you will be able to intuitively and effortlessly manage tracking your insurance claims and out-of-pocket payments, while also analyzing your practice data in one collective place. No more hours spent tracking down unpaid claims or wondering why your numbers don’t match up. It’s time to feel confident in the systems that are the backbone of your practice.Take the next step towards greater efficiency and organization. Head to hannahsteffenrdn.com/billing-tracker to check out a full demo or purchase today!Stay Connected with Weight Inclusive InnovatorsSign up for our newsletter for pep talks, business round-ups, resources, and things we’ve been loving during the week.Email us with questions or show topics at <a href="mailto:[email protected]" rel="noopener...

On this week’s episode, Hannah interviews Tory Krone, LCSW—cofounder of Practice Vital, the first automated dashboard built for group practices to track and interpret their key data. Tory shares her journey from fly-by-the-seat-of-her-pants solo clinician to thriving group practice owner, and how her own frustrations with spreadsheets and scattered data led to creating a tool that’s now serving over 300 group practices. Together they break down why tracking Key Performance Indicators (KPIs) matters for sustainable, growth, and how data—when used collaboratively—can empower your team and improve client outcomes. Whether you’re still manually wrangling Google Sheets or looking to level up your practice systems, this episode is packed with practical insights on leadership, accountability, and making your business both profitable and purpose-driven.Be sure to subscribe, share with a friend, and leave us a review to help people find our work!Practice Vital InstagramPractice Vital WebsiteUse code “WII” at sign up, and you’ll receive $30 off your first month.*May contain Affiliate Links*This podcast is brought to you by our sponsors:1.) Values Driven GroupAs a group practice owner and coach, I’ve heard it all. Hiring headaches, leadership overwhelm, profit margins that don’t make sense—I’ve been there, worked through it, and I help other business owners do the same. Hannah here—Co-host of Weight Inclusive Innovators and Business Mentor at Values Driven Group . If you’re running a group practice and want it to be both profitable and aligned with your values, you’re in the right place.Right now there are two ways we can work together&nbsp;&nbsp;✅ from my website, you can directly book a 75-minute deep dive for focused support on whatever’s coming up in your practice—no fluff, just strategy and directive feedback.&nbsp;✅ I offer six months of one-on-one coaching to help you build sustainable systems, grow your leadership, and move through challenges with support. I have one spot open starting in June 2025 and it will likely be the last long term coaching spot I have for this year.You can access all these offerings and learn more about my work at www.valuesdrivengroup.com. It’s time for you group private practice to align with your values while bringing in reliable revenue – because yes, you can have both.2.) Bliss Biz Coaching What if you could run your practice with more freedom and flexibility? No more micromanaging, no more doing it all—just a business that works for you. It’s time to scale smarter—without burnout.That’s where Jamie Magdic comes in.Jamie is a registered dietitian, successful group practice owner, and business coach who has built and scaled a multi-location, insurance-based group practice—and now she’s helping others do the same.She created B.L.I.S.S., a six-month, all-inclusive group practice mastermind to help you grow, sustain, and enjoy.B.L.I.S.S. is your roadmap to a thriving, sustainable practice.&nbsp;In BLISS, you will get:Lifetime access to training on everything from hiring to leadership, finances, and marketing.Over 70 lessons on team building, growth, and stepping out of the day-to-day.More than 50 ready-to-use templates for SOPs, hiring, and marketing.Bi-weekly coaching calls and weekday Slack support for guidance every step of the way.Not sure if you’re ready?...

On this week’s episode, Hannah and Morgan broke down what it *really* takes to set realistic expectations for filling caseloads, why retention matters more than just getting new clients, and how to find that sweet spot between supporting your team and holding them accountable. Whether you’re solo, hiring your first clinician, or running a growing group practice, there are actionable strategies to improve retention, clarify responsibilities, and build a sustainable business that aligns with your values—without burning out. Tune in for practical tips and some much-needed validation on the highs and lows of growing your practice!Be sure to subscribe, share with a friend, and leave us a review to help people find our work!*May contain Affiliate Links*This podcast is brought to you by our sponsors:1.) Alissa Rumsey and The Liberated Clinician Are you starting a private practice or looking to add insurance to your services? The Liberated Clinician offers expert business training, resources, and mentorship to help you build a thriving, purpose-driven practice.Two of our most popular courses include: The Dietitian Entrepreneur Foundation Course – A self-paced online program that walks you through every step of setting up and launching your private practice with confidence. Plus, it's approved for 35.75 CEUs! The Insurance Credentialing and Billing Course for RDs – Feeling overwhelmed by insurance? You’re not alone! This course simplifies the process, guiding you through credentialing and proper billing so you can get paid with ease. Approved for 17 CEUs. Both courses include two years of access to all materials, including video and audio lessons, workbooks, and business templates—so you can take actionable steps toward your private practice goals. Bundle &amp; Save – Register for both courses and get $100 off!Confidently start, grow, and scale your nutrition business. Visit theliberatedclinician.com to learn more and enroll today!2) The BIPOC Eating Disorders Conference.The annual BIPOC Eating Disorders Conference is a one-of-a-kind event that brings together psychologists, counselors, doctors, dietitians, clinicians with lived experience, advocates and students to discuss the unique challenges and triumphs faced by BIPOC folks dealing with eating disorders. This year, we plan to gather in-person and virtual to learn from BIPOC presenters on topics related to mental health and eating disorders. We hope to foster growth and build community together to better serve those who are often neglected, but deserving of equitable care. Come to this educational conference in Houston, Texas on July 16-19th! Registration is NOW OPEN for virtual or in-person tickets. . Join us at the table to: LEARN from a variety of BIPOC speakers EARN continuing education credits IMPACT change with those you work with and ENGAGE with like-minded communityHead on over to bipoceatingdisordersconference.com to learn more about this year’s event and REGISTER TODAY! Earlybird Registration closes Wednesday, April 30th, and we only have a limited number of spots in-person to offer. Stay Connected with Weight Inclusive Innovators<a href="https://weightinclusiveinnovators.com/email" rel="noopener...