two & a half gamers podcast

🤖 Building a UA reporting agent live, in 15 minutes by Matej Lancaric

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I automated my weekly UA reporting using AppsFlyer MCP and it took less than 15 minutes to set up. https://bit.ly/4lMS8jM


Every week, I was doing the same painful thing: opening AppsFlyer for one client, then another, then another. 10 accounts, 10 dashboards, hours gone before the week even starts. Not anymore.


In this episode, I walk you through the exact setup I use - live, on screen - so you can copy it for your own accounts today.


What you'll learn:

→ What MCP (Model Context Protocol) actually is, in plain UA terms

→ How to connect AppsFlyer MCP to n8n (or Claude Desktop / ChatGPT)

→ How to build an automated weekly UA report in under 20 minutes

→ How to deliver reports to Slack, email, Notion, Google Sheets — wherever you work

→ How to scale to 10+ client accounts using a multi-agent setup

→ What's coming next: creative fatigue alerts, spend cap monitoring, and more


This works whether you're an internal UA manager with one app or a consultant running campaigns for multiple clients. No coding required.


— Links mentioned —

AppsFlyer MCP GitHub (open source): https://github.com/AppsFlyerKnowledge/appsflyer-ai-agents-examples

AppsFlyer MCP setup guide + templates: https://bit.ly/4lMS8jM

AppsFlyer workflow library (executive summary, caps alert, and more): https://bit.ly/4lMS8jM

n8n (free automation tool): https://n8n.io

My Companion article (step-by-step written guide):

My newsletter (Sub Stack):

https://lancaric.substack.com/p/i-tested-all-10-new-appsflyer-products


— Chapters —

00:00 Why I hate weekly UA reporting

01:45 What is MCP — the 2-minute version

03:30 Where to find AppsFlyer templates and the workflow library

05:00 Step 1: Get your AppsFlyer MCP token

06:30 Step 2: Connect to n8n and set up credentials

08:15 Step 3: Run your first automated report

10:30 Customising metrics — CPI, ROAS, creative performance

12:00 Delivering reports to Slack, email, Notion, Sheets

13:30 Scaling to multiple accounts: the multi-agent setup


— Who this is for —

UA managers, growth marketers, and mobile gaming consultants who run campaigns on AppsFlyer and want to automate the parts of their job that don't require human thinking.


#MobileUA #AppsFlyer #MCP #UAautomation #MobileGaming #UserAcquisition #n8n #AIautomation

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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Podcast:


Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3bckldvr8-8PXvzciMWdheOzED9hq0SA

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

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