The KTS Success Factor® (a Podcast for Women) podcast

What is a Personal Brand and Why You Need One with Carol Parker Walsh

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Many professionals struggle to showcase their value, missing opportunities and career growth. Without a clear personal brand, others define your reputation for you.This lack of visibility leads to stalled promotions and overlooked achievements, especially for women.By owning your narrative and amplifying your impact, you can attract the opportunities you deserve.

Dr. Carol Parker Walsh, JD, PhD, is an expert in transformative leadership and human development. She’s an accomplished former attorney, senior leader, professor, and dean who has won multiple awards for her impact on people-centered leadership. As the CEO of Carol Parker Walsh Consulting Group, her firm specializes in elevating and retaining top talent through leadership development, executive coaching, and organizational renewal and partners with organizations to increase engagement and productivity. 

In this episode, Carol shares the importance of actively shaping your personal brand rather than letting others define it. She shares practical steps, like gathering feedback and aligning your brand with your strengths, to ensure it reflects your value; as branding isn’t a one-time effort—it’s an ongoing process that evolves with your career.

 

What you will learn from this episode:

  • Learn to own your value and discover how to articulate your unique contributions and ensure your accomplishments don’t go unnoticed.
  • Know how to boost your career opportunities and understand how a strong personal brand can open doors, from promotions to leadership roles.
  • Get actionable steps to define, communicate, and elevate your professional reputation.

 

On brand assessment:

“One of the easiest first steps you can do is, ask three to five people that you respect and value, this question: 'What three words come to mind when you think of me professionally?”

- Carol Parker Walsh

 

Valuable Free Resource: 

 

Topics Covered:

02:17 - How she transitioned from a career as a labor and employment attorney to organizational consulting

03:27 - Describing her ideal client

04:17 - The challenges her clients face that she helps with and how she aids in finding solutions

05:50 - What personal branding is all about 

07:25 - The importance of actively communicating your value and the many ways you can do it

10:25 - Why women must actively showcase their accomplishments

11:47 - One simple tip to assess if your perceived value aligns with how you want to be seen

13:28 - Identifying gaps in your brand perception and crafting a clear narrative around your unique value

15:25 - Explaining how this personal branding assessment can apply to a team context

16:52 - Q: How is my brand articulated and how can I continually make sure that my brand is being developed and presented in a way that is always aligned to where I'm at? A: This is an aspect of reputation management, which is so important because this is not a one or done deal. You don't position your brand and then put it out there and never touch it again, or never contribute to it. It is a living ongoing process. 

18:20 - Highlighting how a well-defined personal brand serves as a versatile foundation for increasing visibility

 

Key Takeaways:

"Definitely, communication is a key part of branding. It has to be visible, and the only way to be visible is to communicate it." - Carol Parker Walsh

"If people are giving you information that's not aligned with who you think you are and what you think is showing up in the world, then you know you have some work to do. And that information will give you knowledge to know where you need to start building things up, how you need to start articulating things better, and the areas in which you want to put out there." - Carol Parker Walsh

"If you've taken Strengths Finder or Enneagram or any of those type of things, if there are some words in there, phrases that really align to who you are and what you want to present in the world, you can borrow from that information to help articulate the story and articulate your brand.” - Carol Parker Walsh

 

Ways to Connect with Carol Parker Walsh:

 

Ways to Connect with Sarah E. Brown:

 

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