The Exchange podcast

How to Build an Unforgettable Unboxing Experience With ARKA

2021-07-22
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30:18
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Connect with Phil:

Linkedin
ARKA

Brands Phil Mentions:

Birddogs
Chubbies
Verma Farms
EcoCart
Pachama

Resources Mentioned:

EcoCart on being a sustainable brand

Here's This Shows TL;DR:

  • Phil explains what ARKA is all about 
  • We discuss why so few brands create branded packaging 
  • Phil explains why an iterative process to improving your packaging is the way to go 
  • We talk about how to justify the cost of branded packaging
  • "No one gets the customer excited with a brown cardboard box"
  • Find branded assets that also provide a function like tape
  • Understand SIOC (Ships In Its Own Container)
  • Inerts are a clean experience that removes the need for packing peanuts, paper, and air packs
  • Cardboard is underrated 
  • The top-flap of your box can be a QR code to direct you to other experiences
  • The effort is clear in your unboxing experience 
  • Don't focus all your effort pre-purchase then ghost customers post-purchase 
  • The number one tip is actually an obvious one make sure it arrives in one piece
  • Gen Z will make eco-friendly packaging a requirement 


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