The Exchange podcast

How a Bedding Brand Discovered an Opportunity in Apparel with Hill House Home

2021-07-29
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27:39
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Hill House Instagram


Here's This Shows TL;DR:

  • Nell gives us all a quick summary of what Hill House Home is all about 
  • We go over what the brand started selling and the transition that has happened over time
  • Nell explains that from very early on the customer was part of product decisions
  • We talk about using retail spaces and Instagram to find your next product idea
  • Look for active sharing to see what is resonating (share > likes)
  • We discuss how Nell knew she had found a winner with their flagship product "The Nap Dress" 
  • Nell explains the "group chat effect" and why it's more powerful than referral programs
  • There's insane value in being a customer yourself
  • Nell gives a few easy tips for getting customers talking
  • We go over the added expenses and logistics of apparel over bedding
  • Returns are the fitting room of the internet and are a customer experience play
  • Changes are best when they are iterative 
  • Nell shares her number one tip for getting customer feedback

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