You Get the Behaviors You Reward: Jon Read on Leadership, Healthcare, and Human Outcomes

Roger Gauthier believes a dream can carry responsibility beyond the person who receives it. The question at the center of his work is simple: “Who’s depending on your dream?” Roger joins CJ Moneyway for a conversation that begins in prayer and moves into the life behind that question. He describes growing up with a father whose attention he longed for, the effect of bullying and isolation, and how marriage and fatherhood changed his understanding of responsibility. CJ brings his own experience into the discussion, reflecting on a decision that helped change his life while leaving scars for others. Together, CJ and Roger examine what it means to pursue a vision while taking ownership of its effect on the people closest to you. Roger also discusses creating a short film around his message and the accountability he felt when sharing it publicly. As the conversation turns toward loss and rebuilding, he begins describing his mother’s death and a difficult transition into entrepreneurship. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How can a person look successful and feel like they are barely holding everything together? Mark J. Silverman joins CJ Moneyway for a deeply personal conversation about the distance between external achievement and internal stability. Mark describes struggling with addiction, losing contact with family and reaching a point in his twenties when he was living out of a truck. A call to his brother brought him to Washington, D.C., where family, recovery meetings, work and college classes opened a different path. Mark went on to build a successful sales career. Income grew, the clothes and car changed, and the public story looked like a remarkable comeback. Yet, as Mark tells CJ, he still felt like someone who did not belong. At a company trip to the Four Seasons, where he had previously waited tables, he worried that colleagues might see through him. He describes using the appearance of success as armor. The costs of that armor became harder to ignore later in life. Mark talks about panic attacks, a declining sense of control at work, separation from his wife and a period of serious depression. He speaks about seeking support, working with a therapist, training for the Marine Corps Marathon and gradually rebuilding a relationship with himself. He does not present that process as instant or simple. The conversation also holds a painful family story. Mark’s brother had been central to his early recovery; Mark later watched him struggle with alcohol and drugs and describes losing him. That experience complicates any easy comeback narrative. CJ and Mark discuss what it means to appreciate the help one received while recognizing that outcomes are not guaranteed. As an executive coach and author, Mark now works with leaders under pressure. He tells CJ that his most useful leadership tool has become honesty: being willing to connect, show vulnerability and talk about what is frightening rather than performing confidence. CJ brings his own reflections on leadership, faith and the difficulty of accepting how far someone has come. This episode is about recovery, identity and sustainable leadership. It asks when ambition serves a life, when it begins to shield us from ourselves, and what becomes possible when we stop treating vulnerability as evidence that we do not belong. Topics • The call to his brother and the start of a different path. • Moving from waiting tables to sales success without feeling secure. • Imposter feelings and the cost of performing a role. • A midlife crisis, support and a gradual return to self-trust. • Why connection and vulnerability now shape his leadership practice. Guest website: https://www.markjsilverman.com/ • Guest books: https://www.markjsilverman.com/books/ • Show website: https://cjmoneyway.com • Podcast hub: https://pod.link/1707761906 Mark J Silverman, CJ Moneyway Show, Rising Leader Podcast, Rising Leader Handbook, executive coach, imposter syndrome, leadership under pressure, recovery and success, success and identity, vulnerability in leadership, sustainable success, executive burnout, internal work, sales career, resilience, addiction recovery, leadership transformation Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when good people work inside a system that rewards the wrong behavior? In this episode of The CJ Moneyway Show(TM), CJ sits down with Jon Read, a two-time healthcare technology founder whose work connects entrepreneurship, product design, behavioral health, and human outcomes. Jon shares how moving repeatedly as a child taught him to enter unfamiliar environments, build relationships, and create games people wanted to play together. The conversation follows Jon to Brazil, where a motorcycle accident shattered his collarbone and left him vulnerable far from home. A stranger helped him return safely, a landlord drove him hours to a hospital, and a chance connection later opened an investor relationship. During rehabilitation, Jon built a simple tool to keep himself accountable to physical therapy. That tool became the seed of Keet Health. Jon also speaks candidly about the emotional reality of selling a company. The exit created freedom, but the building was the meaningful part. That realization, combined with the loss of friends to mental-health and substance-use struggles, helped move him toward Confidant Health and a more difficult mission. The episode's defining leadership lesson is simple: incentives reveal what an organization truly values. When volume is rewarded more than connection or outcomes, work becomes a math problem instead of a human experience. Jon and CJ explore how leaders can understand constraints, remove administrative friction, recognize quality, build guardrails, and design systems that teach the right behavior.CJ MONEYWAY MEDIA(TM) | PODCAST EDITORIAL INTELLIGENCE The supplied transcript ends at 30:00 during Jon's answer about recognition. The final mastered episode may contain additional discussion, including AI in clinical care, that must be reviewed before the release copy is expanded. Episode Key Takeaways Frequent change can become training in relationship-building and adaptability. A personal problem can expose a scalable opportunity when the founder observes the system around it. Authentic, unconventional tactics can open doors that standard playbooks miss. An exit can provide freedom without providing purpose; the journey may have been the real reward. Personal grief can become responsibility when it is converted into better access and better systems. People optimize around the incentives, metrics, and recognition an organization makes real. Leaders should test incentives for unintended consequences and gaming before scaling them. Not all recognition is financial; identity, peer respect, and proof of impact can shape performance. Guest Links and CTA Confidant Health: https://www.confidanthealth.com/ Provider network: https://www.confidanthealth.com/for-providers Jon Read on LinkedIn: https://www.linkedin.com/in/jonread Keet Health legacy site: https://www.keethealth.com/ Guest must confirm the preferred primary CTA, current title, tagged accounts, approved biography, and whether the audience CTA should serve patients, providers, partners, or employers. CJ Moneyway Audience CTA If this conversation made you question what your organization is really rewarding, share it with a leader who can redesign the system. Follow and subscribe to The CJ Moneyway Show(TM) for more purpose- driven conversations that build people, relationships, systems, and legacies brick by brick. CJ Moneyway Partner CTA Ready to strengthen your brand visibility, audience engagement, or media strategy? Connect with The Seidel Agency through the CJ Moneyway referral portal: http://theseidelagency.com/Referral Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when the person who created the company becomes the greatest risk to its next stage? In this episode of The CJ Moneyway Show, CJ sits down with Anthony Franco, a serial entrepreneur who describes launching seven companies and exiting six, including two sales to public companies. Anthony begins by challenging the romanticized picture of entrepreneurship. Building can be hard, isolating and financially demanding. The work becomes more survivable when founders understand the cost, pursue paying customers and develop trusted relationships with people who understand the journey. The conversation moves into founder ego. Anthony argues that the same pride and drive that create momentum can also prevent a leader from hearing customers and employees. Growth requires more than adding people; it requires systems, delegated authority and enough trust to let capable specialists do their jobs. Anthony also revisits his Shark Tank appearance with mcSquares and explains how Kevin O’Leary served as an advocate and public evangelist rather than an operating executive inside the company. That experience sharpened Anthony’s appreciation for earned media while reinforcing that attention cannot run the business. From there, CJ and Anthony examine what makes a company sellable: profitability, understandable financial records, clean taxes, diversified revenue and operating systems that survive the founder’s departure. They close with risk, community and strengths. Anthony shares an approach to reducing uncertainty over time, encourages founders to find peers who make the journey less lonely and explains why building around strengths can be more powerful than apologizing for every weakness. The result is a practical conversation about becoming the kind of founder who can build the company - and then stop standing in its way. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when a founder stops asking, “How big can I make this?” and starts asking, “What do I actually want this business to give me?” In this episode of The CJ Moneyway Show, CJ sits down with Ashish Gupta for a wide-ranging conversation about entrepreneurship, operational leadership, scaling, spirituality, focus and fulfillment. Ashish challenges one of business culture’s dominant assumptions: that every successful company should continually grow. Growth has a cost. It can require more capital, people, emotional investment, time, complexity and personal sacrifice. Before accepting that cost, founders should determine whether expansion serves the life and sense of completion they are actually seeking. The conversation then moves from philosophy into operations. CJ and Ashish examine the difference between the visionary who can see where an organization needs to go and the operator who can translate that vision into what must happen this week, this month and this quarter. Ashish discusses fractional operational leadership, why traditional coaching can sometimes leave founders with longer to-do lists, and why small and midsized businesses may benefit from operators who do more than recommend changes - they help execute them. The conversation becomes more personal as Ashish explains how spiritual service influences his leadership. He discusses emotional stability, empathy versus sympathy, individualized management, service and learning to anchor one’s internal state somewhere deeper than constantly changing business circumstances. CJ connects those principles with his own experiences around faith, mentorship, legacy, delegation and building systems capable of carrying a founder’s vision.The result is not simply a conversation about scaling. It is a conversation about deciding what deserves to be scaled in the first place. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What do you do when the job market keeps saying no - and what do you build when an entire industry is serving the wrong customer? In this episode of The CJ Moneyway Show(TM), CJ sits down with Anya Cheng, founder and CEO of Taelor. Anya shares how she entered the U.S. job market during the 2008 financial crisis with limited English and no easy path into marketing. She printed an alumni directory, made cold calls, traveled between major cities, found creative ways into conferences, and eventually turned competitive research into a proposal for a new digital service - with herself as the contractor ready to build it. That beginning led to a career across personalization, commerce, delivery, international expansion, and product leadership at organizations associated with Sears, Target, McDonald's, eBay, and Meta. Anya explains that smart teams are not persuaded by confidence alone. Leaders must make the logic visible: What is the goal? What is the hypothesis? What trade-off does the strategy make? What evidence would change the decision? Taelor applies that discipline to men's fashion. Its customer may want to look prepared for a job interview, date, presentation, or executive meeting without browsing thousands of products or managing laundry. AI and human stylists use fit, preference, occasion, behavior, quality, and feedback data to assemble coordinated outfits through a rental model. PAGE 5CJ MONEYWAY MEDIA(TM) | PODCAST EDITORIAL INTELLIGENCE The most important insight goes beyond clothes. AI generally learns from the past. A company's advantage comes from creating data competitors do not have and cannot easily buy. Taelor says it can observe preference without the same price distortion as e-commerce, learn garment durability through repeated cleaning, and connect customer feedback to brand partners designing future collections. Human stylists remain close to customers, train the system, and protect the trust AI alone may not yet earn. The supplied transcript ends at 30:00 during Anya's answer about building trust. Final release copy must be expanded or corrected only after the remaining source is reviewed. Episode Key Takeaways Rejection can become research when you study what the organization actually needs. A founder can create a role or product by proposing a solution before asking for permission. Customers may value time, confidence, and peace of mind more than the physical product itself. The strongest AI moat is often unique, continuously refreshed data rather than access to a general model. Observed behavior can be more reliable than what people claim about size, taste, or preference. Human experts build trust, interpret nuance, and surface needs that structured inputs miss. Circular systems can turn returns, cleaning, and reuse into quality intelligence. A clear hypothesis allows teams and investors to evaluate strategy without sharing the founder's intuition. Guest Links and CTA Taelor: https://taelor.style/ Membership options: https://taelor.style/pages/membership Anya Cheng on LinkedIn: https://www.linkedin.com/in/anyacheng/ Guest must confirm the preferred CTA, active promotional code, current pricing, service territory, current biography, and tagged social accounts before publication. Do not publish an older podcast code without Taelor's written confirmation. CJ Moneyway Audience CTA If this conversation made you rethink what gives AI a real advantage, share it with a founder or leader building the next generation of customer experiences. Follow and subscribe to The CJ Moneyway Show(TM) for more transformational conversations built on purpose, systems, relationships, and legacy. CJ Moneyway Partner CTA Ready to strengthen your brand visibility, audience engagement, or media strategy? Connect with The Seidel Agency through the CJ Moneyway referral portal: http://theseidelagency.com/Referral Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when the plan you trusted—go to school, get a good job, and build a secure life—stops working without warning? In this episode of The CJ Moneyway Show(TM), CJ sits down with Ann Pells, entrepreneur, real estate investor, financial educator, and founder of LifeGiver Legacy. Ann shares the moment her husband arrived home with a pink slip while their three young children stood around her. With the family's only income gone, she began searching for ways to create greater control, resilience, and income beyond a single job. Ann explains the lesson her grandfather gave her at fifteen: 'can't' is not the final answer. The better question is 'How can I?' That shift leads the conversation into the importance of finding the right people, building teams, delegating responsibly, and learning from those who have already traveled the road. The conversation also reaches a deeper turning point. After Ann trusted the wrong people, lost what her family had built, and watched those people go to jail, she spent the next decade pulling back. Her conclusion is powerful: the greatest cost was not only the lost money—it was the ten years fear kept her from rebuilding with new partners. CJ connects Ann's story to faith, servant leadership, bigger rooms, parenting, and the Brick by Brick(TM) responsibility to turn hard-earned lessons into a shorter path for others. This episode is not promise of guaranteed financial outcomes. It is a conversation about possibility, recovery, wise support, and the courage to begin again. https://lifegiverlegacy.com/ Ann's current starting-point page: https://annpells.com/start-here Free ebook page: https://lifegiverlegacy.com/free LinkedIn: https://www.linkedin.com/in/ann-pells-10397615 Guest must confirm the preferred primary CTA, current title, social handles, and any offer language before publication. CJ Moneyway Audience CTA If this conversation helped you reconsider what is possible after a setback, share it with someone who needs a reason to begin again. Follow and subscribe to The CJ Moneyway Show(TM) for more transformational conversations with people who are Built For Purpose(TM), building success brick by brick. CJ Moneyway Partner CTA Ready to strengthen your brand visibility, audience engagement, or media strategy? Connect with The Seidel Agency through the CJ Moneyway referral portal: http://theseidelagency.com/Referral Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What motivates a builder after the company is built, the money has been made, and the world already calls the journey successful? Daniel Lubetzky - founder of KIND Snacks and Builders Movement, founder and chairman of Camino Partners, full-time Shark on ABC's Shark Tank, and host of Build or Break - joins CJ Moneyway for a conversation about purpose beyond achievement. Daniel shares why builders are driven by problems worth solving and by the creative process of making something useful and beautiful. He traces his leadership growth from personally handling every job to finding people better than him, giving them real ownership, and learning when a founder must step back. The conversation then moves into failure intelligence. Daniel explains why a humbling setback can make a talented leader more introspective, hungry, and effective. He and CJ discuss the difference between experiencing failure and actually learning how to use it. In the episode's most personal section, Daniel separates external loss from personal worth. Builders may mourn, cry, struggle, and doubt themselves. But pain must not become identity. The work is to learn the lesson, treat people with kindness, give yourself grace, and return to the build. Daniel also introduces the Four C's of a builder's mind - curiosity, compassion, creativity, and courage - and explains how people who have faced discrimination or limited access can turn those pressures into empathy, resourcefulness, grit, and strategic advantage. PAGE 4CJ MONEYWAY MEDIA(TM) | PODCAST EDITORIAL INTELLIGENCE The episode closes with the foundation beneath the accomplishments: family, kindness, and the example of Daniel's father, a Holocaust survivor who endured one of history's hardest chapters without surrendering his humanity. Content Advisory and Support This episode includes discussion of suicide, grief, emotional distress, and financial loss. In the United States, anyone needing immediate emotional support may call or text 988 or visit https://988lifeline.org. The 988 Lifeline is available 24/7/365 and describes its service as free and confidential. Episode Key Takeaways Money is an outcome of building; it is rarely the only reason serious builders continue. Founders scale when they replace personal control with capable ownership. Adversity can strengthen compassion, creativity, courage, and resourcefulness. Failure becomes intelligence only after reflection changes the next decision. External success and personal worth must never become the same measurement. A builder may pause, mourn, and doubt without giving up the right to begin again. Family provides a form of love that does not depend on the next deal or achievement. Kindness is not separate from legacy; it is one of the clearest ways legacy is lived. Guest Links and CTA Daniel Lubetzky: https://daniellubetzky.com/ Build or Break: https://daniellubetzky.com/podcast Camino Partners: https://www.caminopartners.com/ AVANCE Global 2026: https://avanceglobal.com/ AVANCE Global 2026 is scheduled for September 14-16 at Bellagio in Las Vegas. Daniel is listed as a featured speaker. Use the current event page for registration and program updates. CJ Moneyway Audience CTA If this conversation reached you during a difficult rebuilding season, share it with someone who needs the reminder that failure is an event - not an identity. Follow The CJ Moneyway Show(TM) for more transformational conversations with people building purpose, leadership, and legacy brick by brick. CJ Moneyway Partner CTA Ready to strengthen your brand visibility, audience engagement, or media strategy? Connect with The Seidel Agency through the CJ Moneyway referral portal:https://theseidelagency.com/referral/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What separates a story people enjoy from an experience that changes what they do? In this episode of The CJ Moneyway Show, CJ sits down with Bob Rogers, founder of BRC Imagination Arts and author of Deep Story: A Complete Guide to Creating Transformational Visitor Attractions. The CJ Moneyway Show(TM) | Built For Purpose(TM) | Internal Production Record | 3CJ MONEYWAY MEDIA(TM) | PODCAST EDITORIAL INTELLIGENCE & RELEASE Drawing from a career that began with magic and grew into more than four decades of story-driven experience design, Bob explains why the most meaningful work begins in the heart of the audience - not in the creator's clever idea or the newest technology. Bob breaks down the difference between getting attention and changing identity, the emotional trigger that connects an audience to a brand or subject, the danger of choosing tools before defining the task, and the power of a single governing idea to align architects, writers, filmmakers, executives, and technical teams. He also discusses the ethical responsibility attached to storytelling, the limits and promise of artificial intelligence, and the long work of building a company that can continue beyond its founder. CJ connects Bob's lessons to the Brick by Brick journey and his own keynote principle: AI is the mirror, not the master. Together, they explore how clarity, empathy, discipline, and responsibility turn creative ideas into experiences that move people toward lasting action. Deep Story is scheduled for official release on September 8, 2026. Visit BobRogers.com to learn more and BRCWeb.com to explore BRC Imagination Arts. Episode key takeaways Show business works when the show produces a meaningful business or behavioral outcome. Changing behavior often requires changing how people see themselves. The audience must recognize something of itself in the subject or brand. Clever creative work fails when people remember the spectacle but forget the product, subject, or purpose. Storytelling techniques can influence people for good or harm; creators must use them responsibly. Leaders should define the exact change before choosing design, technology, format, or content. The strongest central idea eliminates creative chaos by guiding thousands of downstream decisions. AI may accelerate production, but human judgment still determines what should be made and why. Founders must begin succession long before they are ready to leave; the transcript's full lesson is pending the missing second half. Learn more about Bob Rogers and pre-order Deep Story: A Complete Guide to Creating Transformational Visitor Attractions at https://www.bobrogers.com/. Explore BRC Imagination Arts and its story-driven visitor experiences at https://www.brcweb.com/. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most business owners do not need more marketing noise. They need a message people understand, a brand people recognize, a clear picture of the customer they serve, and a channel that can produce results repeatedly. In this episode of The CJ Moneyway Show(TM), CJ sits down with Amber Gaige, a third-generation entrepreneur, international bestselling author, Certified StoryBrand Guide, and founder of Far Beyond Marketing. Amber's entrepreneurial education started at eight years old, when her parents turned a request for a puppy into her first lesson in borrowing, selling, marketing, and paying back a business loan with interest. After earning a classical music degree and performing in Europe, Amber returned to her family's plumbing, HVAC, and electrical businesses. There, marketing was not theoretical: if the phone did not ring, people could lose work. That pressure taught her to track results, hold vendors accountable, communicate return on investment, and simplify marketing for operators who do not have time or money to waste. Amber walks CJ through the Four C's of Effective Marketing - Clear Copy, Consistent Branding, Customer Demographics, and Channel Management - and explains why clarity must come before cleverness. The conversation also explores women in male-dominated industries, AI-assisted lead generation, StoryBrand, website ownership, business systems, and what makes a company attractive to a buyer. What You'll Learn • Why a customer should understand what you do and how they benefit almost immediately • How inconsistent logos, colors, fonts, and messaging weaken brand recognition • Why marketing to the wrong audience wastes money, even when the content looks good • How channel management turns one-time customers into repeatable revenue opportunities • Why documented systems, clean books, and repeatable lead generation matter before a sale • How StoryBrand positions the customer as the hero and the company as the guide • Why AI performs best when human judgment gives it clear direction • How faith, respect, hospitality, and service can become operating values - not just brand language Guest Bio Amber Gaige is a third-generation entrepreneur, international bestselling author, Certified StoryBrand Guide, and founder of Far Beyond Marketing. Drawing on experience in family-owned home-service companies, competitive industries, agency leadership, and a private-equity exit, she helps business owners simplify their marketing, clarify their messaging, and build systems designed to generate measurable growth. Guest Links and CTA • Far Beyond Marketing: https://farbeyondmarketing.com/ • Contact / book a conversation: https://farbeyondmarketing.com/contact/ • Email: [email protected] • Free marketing assessment / 2-minute marketing quiz: available through the Far Beyond Marketing website • Book: The Far Beyond Marketing Guidebook: How to Stop Being Duped by Bad Marketing CJ Moneyway Show CTA If this conversation helped you see your marketing more clearly, share it with a business owner who is tired of guessing. Follow and subscribe to The CJ Moneyway Show(TM) for more authentic conversations that build success brick by brick. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.