389 - Lessons and AI Insights from Using the Red Blue and Purple Team Strategy with Dave Frees

What happens when you take the Red, Blue, and Purple Team Strategy and apply it inside a podiatry clinic? In this episode, I share what I learned firsthand while running this creative exercise with a clinic team, and how it revealed new insights into teamwork, reputation, and readiness. Joined by Dave Frees, we also unpack how AI can help clinics think smarter, act faster, and build lasting resilience. If you want a deeper understanding of this concept, please go back and listen to Episode 380: Future Proofing Your Podiatry Clinic with Red, Blue and Purple Team Strategy.  Learn more about Dave’s training at Business Black Ops. MY UPCOMING EVENTS If you found this episode helpful, share it with another podiatrist or business owner. If you’d like guidance on implementing Red Team, Blue Team, Purple Team thinking in your practice or organising a Team Creative Day, please get in touch with me at [email protected] or visit my website www.tysonfranklin.com, I’d love to help you future-proof your business. If you’re looking for a speaker for an upcoming event or a facilitator to run a pre-conference workshop, please visit my Speaker Page to see the range of topics I cover. Are You Looking for A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it’s not a TRAP. I’m not out to get you, I’m here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Business Coaching I offer three coaching options: Monthly Scheduled Calls. Hourly Sessions. On-Site TEAM Training and Creativity Days.   But let’s have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It’s No Secret There’s Money in Podiatry  2017 – It’s No Secret There’s Money in Small Business  

If you're a younger podiatrist considering business ownership at some stage in the future, see what happens when you trust your gut and take a calculated leap. That’s exactly what Ontario Chiropodist (Podiatrist) and owner of Collective Footcare & Orthotics, Ben Wilkinson, did, moving from employee to clinic owner in just a few short years.  In this episode, Ben shares how he rebranded his business twice in less than a year, embraced innovation with 3D printing, and grew a thriving clinic culture built on positivity and professionalism. “The business name is such a big part of the business, but people shouldn’t be afraid to change it.” - Ben Wilkinson.  It’s a must-listen for any podiatrist thinking about ownership, marketing, or how to grow smarter in today’s competitive world. If you’re looking for a speaker for an upcoming event, you can email me at [email protected] or [email protected], and we can discuss the range of topics I cover. Alternatively, you can visit my SPEAKERS PAGE.  Check out my UPCOMING EVENTS.  Would You Like A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it’s not a TRAP. I’m not out to get you; I’m here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Types of Business Coaching I Offer I offer three coaching options: Monthly Scheduled Coaching Sessions (90 minutes) Hourly Ad Hoc Sessions - Book them as you need them (very popular) On-Site TEAM BUILDING & CREATIVITY DAYS - (must be booked three months in advance)  But let’s have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It’s No Secret There’s Money in Podiatry  2017 – It’s No Secret There’s Money in Small Business  

This is Part Two of my conversation with Dr Fern Kazlow, clinical psychotherapist, business strategist, and mentor to high achievers, based in New York, USA. In this episode, we explore her Resistance Paradox™, how to understand your own patterns, and why changing your mindset starts with compassion. We go beyond communication and dive deep into resistance, beliefs, and the psychology of change. We discuss how high achievers get stuck, why old patterns hold us back, and how to lead and live with more clarity and connection. If you haven’t heard Part One yet, go back and check it out; it sets the stage for this deep, transformative discussion.  “Turn up the discernment, dial down the judgment.” - Dr K.  Five Takeaways: What once helped you succeed can now be the very thing holding you back. Understand your resistance—it’s the gateway to your next level. Changing beliefs starts with curiosity and compassion. Only a small, focused group can inspire massive change within a profession. “Slay your dragons — don’t slay yourself.” Self-awareness beats self-attack. To connect with Dr Fern Kazlow, you can visit her website at https://drkazlow.com/ or connect with her on Facebook.  If you’re looking for a speaker for an upcoming event, you can email me at [email protected] or [email protected], and we can discuss the range of topics I cover. Alternatively, you can visit my SPEAKERS PAGE.  Check out my UPCOMING EVENTS.  Would You Like A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it’s not a TRAP. I’m not out to get you; I’m here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Types of Business Coaching I Offer I offer three coaching options: Monthly Scheduled Coaching Sessions (90 minutes) Hourly Ad Hoc Sessions - Book them as you need them (very popular) On-Site TEAM BUILDING & CREATIVITY DAYS - (must be booked three months in advance)  But let’s have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It’s No Secret There’s Money in Podiatry  2017 – It’s No Secret There’s Money in Small Business  

Dr Fern Kazlow returns to the podcast, and we dive into the critical role communication plays in building trust with our patients. This is Part One of our conversation, where we focus on how poor communication can damage connections with patients, staff, colleagues, and also family and friends. We also examine the dangers of outsourcing, particularly when it comes to compromising your authenticity, and why connection-powered business is the future. PLEASE, take a look at my UPCOMING EVENTS.  Eight Key Takeaways from (Part One) Poor communication directly decreases trust and weakens patient loyalty. Human connection is more important than ever in a world leaning heavily on automation and AI. Connection-powered business requires presence, listening, and authenticity. Patients can easily tell when communication is outsourced or generic. Editing and creating content yourself helps maintain authenticity and audience respect. Loyalty comes from honest communication, not just good outcomes. Presence in patient interactions is more valuable than perfection. Malpractice claims often stem from poor communication rather than poor outcomes. If you want to connect with Dr Fern Kazlow, you can visit her website, https://drkazlow.com/ or connect with her on Facebook.  If you’re looking for a speaker for an upcoming event, you can email me at [email protected] or [email protected], and we can discuss the range of topics I cover. Alternatively, you can visit my SPEAKERS PAGE.  Would You Like A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it’s not a TRAP. I’m not out to get you; I’m here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Types of Business Coaching I Offer I offer three coaching options: Monthly Scheduled Coaching Sessions (90 minutes) Hourly Ad Hoc Sessions - Book them as you need them (very popular) On-Site TEAM BUILDING & CREATIVITY DAYS - (must be booked three months in advance)  But let’s have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It’s No Secret There’s Money in Podiatry  2017 – It’s No Secret There’s Money in Small Business    

In this solo episode, I introduce the concept of The Energy Audit, a simple weekly reflection that helps podiatrists identify what fuels them, what drains them, and how to realign their schedule for better focus and motivation. Ending the week mentally flat and emotionally drained is not uncommon, and more often than not, the problem isn’t time management. It’s energy management. In this episode, you'll discover: The 4 energy zones that shape your week:  recharge activities high-energy work low-level essentials, and energy vampires (the blood suckers) The most common energy traps in every podiatry clinic. From back-to-back patients, toxic, ineffective meetings, to overpromising. Practical ways to restructure your week: time blocking for energy building in proper recharge time delegating low-energy tasks, and protecting creative outlets Why reviewing your week every Friday can prevent burnout and help you stay consistent. This isn’t about productivity hacks; it’s about making small shifts that lead to big improvements in how you show up at work and at home. If you’ve been feeling stretched thin, this episode will give you a framework to protect your energy so you can perform at your best as a podiatrist and clinic owner. If you do your first energy audit this week, please send me an email at [email protected] or [email protected] and let me know what changes you're making and how it's impacting your work and life. Don’t forget to look at my UPCOMING EVENTS. If you’re looking for a speaker for an upcoming event, you can email me at [email protected] or [email protected], and we can discuss the range of topics I cover. Alternatively, you can visit my SPEAKERS PAGE.  Would You Like A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it’s not a TRAP. I’m not out to get you; I’m here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Types of Business Coaching I Offer I offer three coaching options: Monthly Scheduled Coaching Sessions (90 minutes) Hourly Ad Hoc Sessions - Book them as you need them (very popular) On-Site TEAM BUILDING & CREATIVITY DAYS - (must be booked three months in advance)  But let’s have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It’s No Secret There’s Money in Podiatry  2017 – It’s No Secret There’s Money in Small Business  

My guest today is Jonathan Small, and this is his 14th appearance on the Podiatry Legends Podcast, and probably most controvesial. This time, we dive into a bold comparison: podiatry versus dentistry. We discuss why podiatry must stop underselling itself, the dangers of low-cost clinic setups, and how adopting a dental-style model could elevate the profession. From training standards and fees to public perception and professional respect, this episode is a call-to-arms for podiatrists everywhere. If you’ve ever wondered why dentistry commands higher fees and greater status, tune in as we unpack what podiatry can learn and how we can push the profession forward. We also discussed why there should be a STAR RATING SYSTEM for Podiatry clinics, because we are not all the same, and the public should be made aware of clinics that are a little dodgy.  Please share this episode with your podiatry friends, unless you don't have any.    Don’t forget to look at my UPCOMING EVENTS. If you’re looking for a speaker for an upcoming event, you can email me at [email protected] or [email protected], and we can discuss the range of topics I cover. Alternatively, you can visit my SPEAKERS PAGE.  Would You Like A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it’s not a TRAP. I’m not out to get you; I’m here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Types of Business Coaching I Offer I offer three coaching options: Monthly Scheduled Coaching Sessions (90 minutes) Hourly Ad Hoc Sessions - Book them as you need them (very popular) On-Site TEAM BUILDING & CREATIVITY DAYS - (must be booked three months in advance)  But let’s have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It’s No Secret There’s Money in Podiatry  2017 – It’s No Secret There’s Money in Small Business  

Finding reliable locum cover has always been one of the toughest challenges for podiatry clinics. In this episode, I speak with Hayley Uden about her groundbreaking app, HeyLucy!, which simplifies the entire process. From automated invoicing and quick payments to flexible opportunities for podiatrists, HeyLucy! is changing how we think about staffing. Tune in to hear how this app could make your professional life easier and more rewarding. Seven Key Takeaways Locuming in podiatry has lacked a centralised, transparent system. HeyLucy! connects clinics and locums directly via an easy‑to‑use app. The app automates invoicing and payroll, reducing admin stress. Locums receive payments immediately after their shifts. Flexible work options support semi‑retired podiatrists, parents coming back into the work force and podiatrists who only want to work part‑time. HeyLucy! allows podiatrists to try different clinics and regions. It's like a try-before-you-buy.  The platform strengthens the profession by mobilising more practitioners. Don’t forget to look at my UPCOMING EVENTS. If you’re looking for a speaker for an upcoming event, you can email me at [email protected] or [email protected], and we can discuss the range of topics I cover. Alternatively, you can visit my SPEAKERS PAGE.  Would You Like A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it’s not a TRAP. I’m not out to get you; I’m here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Types of Business Coaching I Offer I offer three coaching options: Monthly Scheduled Coaching Sessions  Hourly Ad Hoc Sessions - Book them as you need them (very popular) On-Site TEAM Training Days around communication, leadership and marketing. (must be booked three months in advance)  But let’s have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It’s No Secret There’s Money in Podiatry  2017 – It’s No Secret There’s Money in Small Business  

This week’s guest is Rebecca Rodger, a podiatrist from Kendal, England, who proves there’s no single path to success in our profession. From running a multidisciplinary clinic to working in COVID vaccination, and now shaping global wound care strategies at Convatec, Rebecca has redefined what it means to be a podiatrist. We discuss networking, mentorship, and the value of exploring non-traditional career paths, as well as why evidence-based wound care should be a priority for every podiatrist. ⭐ 5 Standout Takeaways Your podiatry skills are never lost; they serve as your ultimate career safety net. Non-traditional career paths expand the profession's global influence. Evidence-based care must be applied in private practice. Networking beyond podiatry broadens professional horizons. Mentorship accelerates growth and supports the next generation. “You can almost stagnate if you don’t go onto the next opportunity.” My conversation with Rebecca was both inspiring and practical. She is proof that podiatry can open doors to diverse opportunities far beyond the clinic. Whether it’s entrepreneurship, research, corporate health, or global strategy, our profession provides a platform for impact at every level. If you’ve ever thought about pivoting or exploring non-traditional career paths, Rebecca’s story is a reminder that it’s possible, and that your podiatry skills will always remain your foundation. Rebecca will be speaking at the 2026 Foot & Ankle Show in Liverpool - https://www.footandankleshow.com/speakers-2026/ If you’re looking for a speaker for an upcoming event, you can email me at [email protected] or [email protected], and we can discuss the range of topics I cover. Alternatively, you can visit my speakers page - https://www.tysonfranklin.com/speaker Don’t forget to look at my UPCOMING EVENTS Do You Want A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it’s not a TRAP. I’m not out to get you; I’m here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Business Coaching I offer three coaching options: Monthly Scheduled Calls. Hourly Ad Hoc Sessions. On-Site TEAM Training Days around communication, leadership and marketing.   But let’s have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It’s No Secret There’s Money in Podiatry  2017 – It’s No Secret There’s Money in Small Business  

Dr. Patrick Agnew joins me for a deep dive into paediatric podiatry and the complexities of treating connective tissue disorders like Ehlers-Danlos Syndrome. With over 30 years in practice, Dr. Agnew shares how his early mentorship under Dr. James Ganley shaped his path, and why he believes more podiatrists should embrace niche work, especially with children. “You don’t need 90% of your work to be niche—15% can change your career.” Today, Dr. Agnew is on the board of the American College of Foot and Ankle Pediatrics. He continues to write, speak, and advocate for greater understanding in this often-overlooked niche. According to Patrick, pediatric podiatry is an area many practitioners fear unnecessarily; mainly because the stakes seem higher and the data is often sparse. That fear is valid. But Patrick encourages curiosity over fear. “There’s no competition,” he says. In fact, many podiatrists shy away from treating children because of perceived risks, parent pressure, or financial concerns. But for Patrick, those young patients are the most rewarding part of his work. If you’re looking for a speaker for an upcoming event, you can email me at [email protected] or [email protected], and we can discuss the range of topics I cover. Alternatively, you can visit my speakers page - https://www.tysonfranklin.com/speaker Don’t forget to look at my UPCOMING EVENTS Do You Want A Little Business Guidance?  A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.  Think about it: you have everything to gain and nothing to lose, and it’s not a TRAP. I’m not out to get you; I’m here to help you.  Please follow the link below to my calendar and schedule a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR Business Coaching I offer three coaching options: Monthly Scheduled Calls. Hourly Ad Hoc Sessions. On-Site TEAM Training Days around communication, leadership and marketing.   But let’s have a chat first to see what best suits you. ONLINE CALENDAR Facebook Group: Podiatry Business Owners Club  Have you grabbed a copy of one of my books yet?  2014 – It’s No Secret There’s Money in Podiatry  2017 – It’s No Secret There’s Money in Small Business  

David M Frees returns to the Podiatry Legends Podcast to share a powerful strategic tool borrowed from the military: Red Team, Blue Team, and Purple Team thinking. We discuss how podiatry businesses can use this method to identify vulnerabilities, defend against threats, and uncover growth opportunities – creating a more resilient and profitable practice. Learn more about Dave's Training at Business Black Ops.  9 Key Takeaways from this Episode: The Red Team’s job is to identify vulnerabilities and potential attacks on the business. The Blue Team focuses on defending the business and finding growth opportunities. Combining both perspectives creates the Purple Team, where the best ideas are integrated. Podiatry clinics often fail to review the effectiveness of marketing campaigns. Anticipating threats prevents panic when challenges arise. Inversion thinking helps identify what could destroy your business. Opportunities can be just as valuable as threat prevention. Having a facilitator improves the quality of Red/Blue Team sessions. Documenting scenarios and solutions creates a valuable reference for future challenges. If you found this episode helpful, share it with another podiatrist or business owner. And if you’d like guidance on implementing Red Team, Blue Team, Purple Team thinking in your practice, get in touch with me via email at [email protected] or visit my website tysonfranklin.com. I’d love to help you future-proof your business. Visit the Podiatry Legends Podcast Website for more detailed show notes.  Join my Facebook Group - Podiatry Business Owners Club. Check out my YouTube Channel - Tyson E Franklin