Snippet- John Hearty, VP & Head of AI Governance at Mastercard, Explains How Marketing is Entering a New Paradigm, Where AI Tools and Agentic Platforms Become the Primary Spaces for Discovery
🤖 Marketing Is Moving Into the Age of AI Agents
💬 “We’ll see marketing evolve into chat, generative AI, and agentic systems, because that’s where users already are.”
In this powerful insight, John Hearty, VP & Head of AI Governance at Mastercard, explains how marketing is entering a new paradigm, where AI tools, chat systems, and agentic platforms become the primary spaces for discovery, recommendations, and customer engagement.
He highlights a future where:
🚀 Marketing integrates directly into AI-driven conversations
💡 Experimentation becomes the new normal
🔄 Discovery shifts from search engines to intelligent agents
As AI becomes part of everyday decision-making, brands will need to meet users inside these systems, not outside them.
Listen to the full podcast now- https://premade.outgrow.us/interview-with-John-Hearty
#Outgrowh #AI #Marketing #ArtificialIntelligence #AIMarketing #DigitalTransformation #AgenticAI #FutureOfMarketing #Innovation #Mastercard #AIGovernance
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